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Last updated about 2 hours ago
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
about 7 hours ago
AI-powered marketing services now account for 87% of the French ad network's...
Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wren
about 7 hours ago
The Publicis CEO says it's taking a ‘polar opposite’ approach to its...
Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.
about 13 hours ago
The publisher is on pace to surpass $100 million in revenue, powered...
Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldin
about 17 hours ago
How to balance innovation risk with consumer trust and brand authenticity.
Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crown
about 17 hours ago
Today continued to be the No. 1 morning show in the Adults...
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
about 19 hours ago
The capital exists, so does the conviction. What is missing is a...
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer
about 20 hours ago
The Trade Desk has appointed Kristi Argyilan as its new chief commercial...
Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Business
about 20 hours ago
The new group will be tasked with putting creative in business context...
Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
about 22 hours ago
New research from the ANA shows that the primary benefit of in-house...
Amazon Closes Upfront Talks With Year-Over-Year Growth
about 23 hours ago
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded...
Gary Vaynerchuk’s Next Bet Is an Affiliate Agency Startup
1 day ago
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
Courage Finally Sets Up Shop in the U.S. With a New York Office
1 day ago
It’s the creative agency’s first outpost outside of Canada