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Latest posts

Last updated about 9 hours ago

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace

about 9 hours ago

Instagram is ramping up efforts to drive interest in its Creator Marketplace...

Media Briefing: AI is the new middleman, and it’s coming for the browser

about 9 hours ago

This week’s Media Briefing looks at the rise of the AI browser...

Digiday+ Research: Publishers identify the top trends among Gen Z readers

about 9 hours ago

Interested in sharing your perspectives on the media and marketing industries? Join...

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

about 9 hours ago

The 2025 upfront season is starting to wrap, with sources claiming digital...

Epic Games to rework Fortnite IP rollouts following creator backlash

about 9 hours ago

After protests from creators over a delay in the launch of Fortnite’s...

Why traditional monetization tactics are costing publishers revenue

about 17 hours ago

Traditional ad models may no longer deliver the revenue publishers need, but...

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

1 day ago

This week’s Future of TV Briefing looks at the tensions bubbling up...

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

1 day ago

At this point, it’s clear generative AI adoption has reached critical mass...

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

1 day ago

The IAB Tech Lab is working to assemble a task force of...

AI is reshaping Omnicom’s workflow. Its revenue model may be next

1 day ago

Holdcos keep talking up AI. Omnicom put it on the record. Its...

Google’s YouTube overtures gain traction among marketers refocusing on brand investments

1 day ago

YouTube has been making overtures to agencies and brand advertisers in the...

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

2 days ago

Subscribe: Apple Podcasts • Spotify At this point, it’s clear that creators...