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Last updated about 9 hours ago
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
about 10 hours ago
It’s got to be hard to be a heritage brand There are...
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
about 10 hours ago
As gaming companies look to beef up their advertising businesses, they have...
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
about 10 hours ago
In its most recent earnings call, The Trade Desk declared 2024 a...
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
about 10 hours ago
This week’s Media Briefing looks at how publishers in the U.S. and...
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
about 22 hours ago
The Trade Desk is indeed building a CTV operating system. So much...
Brands are reinventing performance marketing for a flattened funnel
about 24 hours ago
Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of...
Everything marketers should know about social media platform Bluesky
1 day ago
Social media minnow Bluesky has emerged as a surprise winner in the...
Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
1 day ago
In a social media environment where people are apathetic to news and...
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
1 day ago
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik...
Incoming Trump administration puts potential breakup of Google’s Chrome in new light
1 day ago
U.S. lawmakers are reportedly urging an antitrust judge to make Google sell...
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
1 day ago
Donald Trump made a lot of promises on the campaign trail, including...
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
2 days ago
Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive...