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Latest posts
Last updated about 22 hours ago
TikTok recreates its ads for billboards through Vistar partnership
about 22 hours ago
TikTok is no longer asking brands to repurpose their mobile content for...
The state of generative AI in the creator economy
about 22 hours ago
As generative AI floods the web with synthetic content, the creator economy...
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
about 22 hours ago
The introduction of agentic media planning and buying tools has brought programmatic...
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
about 22 hours ago
Publishers have weathered every digital headache going — ad tech tax, murky...
OpenAI starts laying foundations for ChatGPT ads in EU
3 days ago
OpenAI appears to be getting ready to expand its ads business to...
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
4 days ago
The latest industry phrase keeping marketers awake at night is AI visibility...
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
4 days ago
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth...
Taboola’s next act: an AI answer engine for publishers
4 days ago
More publishers are turning to AI-powered search and chatbot tools to make...
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
4 days ago
YouTube is giving brands something they’ve been asking for. The question is...
Baller League’s creator strategy: reach is not the same as fandom
4 days ago
Baller League has something rare in creator economy business circles: a plan...
X upgrades its ad platform in long overdue overhaul
5 days ago
OpenAI isn’t the only platform rethinking its ads manager. X just rolled...
The Rundown: Google expands AI Max as automation shifts upstream
5 days ago
The agentic era of the internet is well and truly underway, with...