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Latest posts
Last updated about 12 hours ago
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
about 12 hours ago
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are...
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
about 12 hours ago
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning...
Future of TV Briefing: WTF is server-guided ad insertion?
about 12 hours ago
This week’s Future of TV Briefing looks at server-guided ad insertion, a...
‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
about 12 hours ago
Dick’s Sporting Goods is boosting its creator roster as it looks to...
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
1 day ago
Interested in sharing your perspectives on the media and marketing industries? Join...
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
1 day ago
Programmatic advertising is going through yet another period of transformation. This time...
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
1 day ago
If ChatGPT’s move into advertising is to become a durable feature of...
ChatGPT enters the ad game. Now what?
1 day ago
Subscribe: Apple Podcasts • Spotify The other shoe has finally dropped. After...
Ad Tech Briefing: A mid-term report card
1 day ago
The latest earnings cycle in ad tech and digital media was effectively...
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
1 day ago
After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder...
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
2 days ago
Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from...
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
2 days ago
As they struggle to estimate the impact of their paid social and...