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Last updated 2 days ago
How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
2 days ago
The late summer back-to-school sales period has long been a vital one...
Warby Parker joins brands that have killed home try-on in favor of virtual tests
2 days ago
This story was originally published on sister site, Modern Retail The end...
Confessions of an agency exec on using AI in global campaigns despite regulation
2 days ago
While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers...
Forget about the tech, OpenAI and Perplexity are brands too
2 days ago
AI companies keep forgetting they’re brands — and it’s costing them A...
Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows
2 days ago
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises...
Why composability matters as much as coverage for consolidating the identity stack
2 days ago
Drew Mader, director, account management, Adstra After years of fragmentation, companies across...
How marketers enhance cross-functional collaboration and avoid campaign misalignment
3 days ago
Continue reading this article on digiday.com. Sign up for Digiday newsletters to...
In AI and data, WPP Media revives a playbook it thinks it can finally win
3 days ago
WPP Media might be light on new business wins, but it’s heavy...
Tariff whiplash throws a wrench in brands’ supply chain diversification plans
3 days ago
This story was originally published on sister site, Modern Retail Jimmy Zollo,...
The Rundown: Ad tech’s Q2 report card
3 days ago
The shifting tectonic plates of the internet have focused attention on the...
Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
3 days ago
Amazon is looking to an unexpected partner in its push for more...
Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI
3 days ago
This article was first published by Digiday sibling Work Life As AI...