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Latest posts
Last updated about 4 hours ago
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
about 4 hours ago
WPP’s chief AI officer has a theory about agentic AI. It is...
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
about 4 hours ago
This article was first published by Digiday sibling Modern Retail TikTok Shop...
Walmart warns it may have to raise prices due to fuel costs
about 4 hours ago
This story was first published by Digiday sibling Modern Retail Higher fuel...
How mobile’s measurement playbook is solving the web’s fragmentation problem
about 14 hours ago
Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...
OpenAI gives ChatGPT ads a visual upgrade
1 day ago
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
1 day ago
First comes innovation, then comes transparency. At least that seems to be...
Twitch tweaks monetization tools to try and help smaller creators build a following
1 day ago
Twitch is slowly but deliberately evolving its creator model, widening access to...
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
1 day ago
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
1 day ago
This week’s Media Briefing will examine why Google’s latest AI search overhaul...
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
2 days ago
Deploying AI agents into workflows has become table stakes. Who owns those...
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
2 days ago
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
2 days ago
This article was first published by Digiday sibling Modern Retail CPG manufacturers...