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Latest posts

Last updated about 19 hours ago

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

about 19 hours ago

Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax...

With AI backlash building, marketers reconsider their approach

about 19 hours ago

If this year’s Super Bowl commercials made one thing clear, it’s that...

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

about 19 hours ago

This week’s Media Briefing examines how Amazon is the latest tech giant...

Overheard at the Digiday AI Marketing Strategies event

about 19 hours ago

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New...

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

about 19 hours ago

This story was originally published on sister site, Modern Retail Artificial intelligence...

WTF are tokens?

2 days ago

For a certain generation, a token had weight. It was a small...

Future of TV Briefing: CTV identity matches are usually wrong

2 days ago

This week’s Future of TV Briefing looks at a Truthset study showing...

In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

2 days ago

New data is reinforcing a structural shift in how AI systems access...

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

2 days ago

01 Introduction Publishers are utilizing AI more than ever, as we explored...

Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce

2 days ago

There may be trade tensions between the U.S. and Canada thanks to...

AI is changing how retailers select tech partners

2 days ago

This story was originally published on sister site, Modern Retail Join Modern...

‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

3 days ago

Subscriptions were supposed to save publishers. Now, they’re becoming part of the...