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Latest posts
Last updated about 7 hours ago
How sports marketing is shifting from media buys to moment-based activation
about 7 hours ago
Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement...
Marketers strain to juggle media budgets, AI and high expectations from CEOs
about 16 hours ago
Marketing budgets are all but flat, but chief marketing officers are being...
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
about 22 hours ago
Think transparency is hard to come by in programmatic advertising? Well, get...
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
about 22 hours ago
Ending up your first six weeks as global CEO of an agency...
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
about 22 hours ago
This is an excerpt from our Digiday+ Research report “The marketer’s guide...
The case for and against agentic media buying
about 22 hours ago
To some, agentic media buying tools could fix some of programmatic advertising’s...
Inside Expedia’s year-long partnership with mega creator IShowSpeed
about 22 hours ago
As creators of all sizes flood feeds and mega creators raise their...
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
4 days ago
The upfront is no longer just a shop window for content Amazon...
WTF is a unified ad platform?
4 days ago
Ad tech’s shift from an industry littered with point solutions to one...
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
4 days ago
Last month, a U.S. Special Forces soldier was indicted for insider trading...
The Trade Desks’ $689m revenue beat is blunted by the departure of its CSO Samantha Jacobson to OpenAI
4 days ago
The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats...
‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
5 days ago
OpenAI’s ads business is going global Over the coming weeks it will...