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Latest posts
Last updated about 15 hours ago
U.K. brands increase media spend despite economic stormclouds
about 15 hours ago
The media budgets of U.K. advertisers are set to rise over 7%...
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
about 22 hours ago
In 2020, Carson Roney was a college basketball and volleyball player recording...
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
about 22 hours ago
This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as...
OpenAI builds tool to track whether ChatGPT ads convert
about 22 hours ago
OpenAI is building the ad measurement infrastructure that would let it compete...
Agencies compete for SEO talent as client demand for zero-click expertise surges
about 22 hours ago
Organic search expertise is the latest in-demand skillset among ad agencies. Media...
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
about 22 hours ago
This story was first published by Digiday sibling Modern Retail Amazon is...
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
1 day ago
The days of marketers manually managing their Google search campaigns seem numbered...
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
2 days ago
This week’s Future of TV Briefing looks at an AI tool developed...
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
2 days ago
Forbes is creating a wine-focused content vertical, commerce site and membership program...
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
2 days ago
This story was first published by Digiday sibling Modern Retail In their...
A closer look at OpenAI’s ads manager – and how much work it still needs
2 days ago
OpenAI has an ads manager. It’s in testing and may not launch...
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
3 days ago
A month after Publicis Groupe told clients to pull spend from The...