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Last updated about 21 hours ago
Marketers balance creepiness and realism as more AI-generated avatars come online
about 21 hours ago
AI-generated avatars are further blurring the lines of reality as more life-like...
What the rise of the niche and nano-creator means for influencer marketing
about 21 hours ago
The so-called TikTok-ification of social media, in which the platform’s short-form, viral...
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
2 days ago
This is a bonus behind-the-scenes look at our conversations with executives for...
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
2 days ago
Snapchat’s subscription play is shaping up to be one of media’s most...
The pragmatist’s guide to esports in 2024
3 days ago
After a difficult period in 2023, the esports industry bounced back in...
Here’s everything retail media network experts are asking for this holiday season
3 days ago
Standardized metrics across every site. Insights on insights with data so bright.Incrementality...
2024 in review: From AI boom to election frenzy, Digiday editors look back
3 days ago
Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was...
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
4 days ago
The fragmented social landscape continued to splinter in 2024, as traffic from...
Marketers may become part of the culture war — even if they didn’t intend to be
4 days ago
The polarization of the country has been in sharp focus for some...
How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
4 days ago
As gaming takes a central role in the rise of transmedia content...
Why news consumers are a goldmine for advertisers
6 days ago
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of...
Uncertainty over TikTok’s U.S. future splinters creators and agencies
7 days ago
With TikTok’s potential U.S. looming as early as January, creators and agencies...