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Last updated about 1 hour ago
OpenAI turns on cost-per-click ads inside ChatGPT
about 1 hour ago
The platform that can figure out how to prove AI chatbots can...
Why OpenAI is ‘running at lightning speed’ to build an ad business
about 11 hours ago
Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers...
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
about 11 hours ago
Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager...
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
about 11 hours ago
This story was originally published on sister site, Modern Retail David’s Bridal,...
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
about 11 hours ago
This is an excerpt from our Digiday+ Research report “The marketer’s guide...
From page views to propensity: How the Daily Mail is retooling for a zero-click world
1 day ago
The Mail still plays in the big-numbers league. But inside the newsroom...
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
1 day ago
I know I’ve harped on the uncertain economic conditions so far in...
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
1 day ago
Between the war in the Middle East’s potential impact on ad spending...
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
1 day ago
Agentic commerce has moved from hype to reality — at least that’s...
The World Cup is set to lift demand for digital out-of-home spending
1 day ago
The club soccer season hasn’t yet ended, but advertisers already are looking...
As upfront negotiations near, buyers chart path through complex sports market
1 day ago
Hopping between streaming services and TV networks to follow your favorite team’s...
Future of Marketing Briefing: Why brand builders are back in fashion
4 days ago
For the better part of a decade, CPG companies hired marketers who...