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Last updated about 12 hours ago
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
about 17 hours ago
Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad...
WTF is Meta’s Manus tool?
about 17 hours ago
Meta quietly made an unusual addition to its Ads Manager toolset last...
OpenAI’s ad push begins, and The Knot is co-piloting
about 17 hours ago
Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial...
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
about 17 hours ago
This story was originally published on sister site, Modern Retail A couple...
Agencies grapple with economics of a new marketing currency: the AI token
about 17 hours ago
As marketing agencies embed generative AI applications into their work, they’re adapting...
As hold cos restructure, BBDO reframes client relationships
about 17 hours ago
Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers...
Why neuro-contextual AI changes how marketers plan media
1 day ago
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has...
Bold Call: AI compute costs are the future of the upfront… and principal media
1 day ago
Agencies have a compute problem. As AI takes over more of their...
WTF is pay per ‘demonstrated’ value in AI content licensing?
1 day ago
Developing AI content licensing marketplaces are introducing new pay structures for how...
The agency holdcos have an AI story, but not an AI business model
1 day ago
What if the agency holdcos have got it wrong Over the past...
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
1 day ago
Now that the three major agency holding companies have issued their 2025...
Why more brands are rethinking influencer marketing with gamified micro-creator programs
1 day ago
Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators...