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Latest posts
Last updated about 22 hours ago
How a precise timing structure drives material differences in marketing efficiency
about 22 hours ago
Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself...
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
1 day ago
Brands turned in-person activations into a new playground for creators at this...
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
1 day ago
At this point in the Super Bowl ad post-mortem, a pattern has...
How Boll & Branch leverages AI for operational and creative tasks
1 day ago
This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are...
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
1 day ago
Two signs this week remind us that the ad industry’s largest businesses...
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
1 day ago
In the wake of TikTok transition issues and algorithmic upsets, established creators...
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
2 days ago
Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax...
With AI backlash building, marketers reconsider their approach
2 days ago
If this year’s Super Bowl commercials made one thing clear, it’s that...
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
2 days ago
This week’s Media Briefing examines how Amazon is the latest tech giant...
Overheard at the Digiday AI Marketing Strategies event
2 days ago
Marketers, brands, and tech companies gathered at AI Marketing Strategies in New...
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
2 days ago
This story was originally published on sister site, Modern Retail Artificial intelligence...
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
3 days ago
01 Introduction Publishers are utilizing AI more than ever, as we explored...