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Latest posts
Last updated about 4 hours ago
More AI agents won’t fix advertising
about 4 hours ago
Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level...
As programmatic DOOH scales, buyers are turning to curated marketplaces
about 4 hours ago
Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant...
The case for and against publishers buying paid traffic
about 17 hours ago
Publishers are quietly leaning harder on paid traffic to offset referral traffic...
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
about 17 hours ago
It’s been a decade since the infamous K2 report was issued by...
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
about 17 hours ago
Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed The Chinese...
Why brands are running to Strava
about 17 hours ago
This story was first published by Digiday sibling Glossy In the ‘90s,...
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
about 17 hours ago
The phrase “what’s old is new again” doesn’t just apply to cyclical...
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
about 17 hours ago
This week’s Future of TV Briefing looks at how AMC Global Media...
How generative AI exposed the creative intelligence gap
1 day ago
Matic Tribušon, Chief Product Officer, Celtra Marketers have spent years building infrastructure...
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
1 day ago
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology...
Amid falling traffic, publishers are investing in engagement, registration and citations
1 day ago
Michael Silberman, evp, media strategy, Piano As consumer use of AI search...
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
1 day ago
Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate...