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Latest posts
Last updated 1 day ago
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
1 day ago
A packaging and pulp manufacturer is not the obvious answer when the...
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
1 day ago
The Trade Desk’s commercial results have stabilized following its earnings miss in...
How the MAHA movement influenced food and beverage brands in 2025
1 day ago
This piece was first published by Digiday sibling ModernRetail In 2025, the...
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
1 day ago
The real risk of generative AI for marketers isn’t bad creative. It’s...
Why brands are still showing up on Roblox
2 days ago
Over the past year, Roblox has become harder for brands to ignore...
In Graphic Detail: Why YouTube is a genuine threat to Netflix
2 days ago
The most telling point (so far) of Netflix’s proposed acquisition of Warner...
Media Briefing: The top trends in the media industry for 2025
2 days ago
There will not be a Media Briefing next week due to Digiday’s...
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
2 days ago
In January, Nick Pugh will take on a new role at Ebiquity...
Why media mix modeling is becoming essential for predictive ROAS measurement
3 days ago
Gary Danks, GM, AIM by Kochava For years, app marketers have leaned...
As every screen becomes shoppable, attribution problems resurface
3 days ago
In the latest “every surface becomes shoppable” news, more platforms are inking...
Digiday Scorecard: Publishers’ rate Big Tech’s AI licensing deals
3 days ago
AI licensing has gone from niche to crowded fast: Meta, Microsoft and...
Lowe’s wants to do more with AI shopping in 2026
3 days ago
The story was first published by Digiday sibling Modern Retail Expect more...