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Latest posts

Last updated about 4 hours ago

Brands, marketers turn to new top-level domains to build recognition in the era of AI

about 4 hours ago

The era of traditional search is changing. AI-powered answers are putting space...

Omnicom Media’s Adamski: clients are the only ones not complaining about principal media

about 6 hours ago

A month after Omnicom closed its $13 billion acquisition of Interpublic Group...

Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail

about 7 hours ago

Digiday, Glossy and Modern Retail have closely tracked the rise of AI...

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

about 18 hours ago

This week’s Future of TV Briefing looks at the trends and developments...

OpenAI’s countdown: monetization, ads, and a Google-shaped threat

about 18 hours ago

OpenAI’s executives are already debating whether to make the pilgrimage to Cannes...

Crisis, culture and costs: The new reality of the modern CMO

about 18 hours ago

Gone are the days of the CMO as just brand storytellers Today,...

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

about 18 hours ago

We’ve all had the negative experience of seeing the same ad repeat...

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

about 18 hours ago

01 Introduction Entering 2026, AI tools that were considered cutting edge only...

Why context is the differentiator that turns reactive automation into predictive intelligence

1 day ago

Matthew Griffiths, svp of technology, Audigent, a part of ExperianMarketers have long...

Virality is no longer just a vibe at MrBeast’s Beast Industries

1 day ago

MrBeast is hiring a head of viral marketing. Marketers would be wise...

At CES, Omnicom Media ties a deal with Walmart purchase data into Meta’s influencer followers

1 day ago

If you’ve been living under a rock, you might not know how...

Why publishers are building their own creator networks

1 day ago

This time, the pivot to video hits differently News publishers have been...