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Latest posts

Last updated about 8 hours ago

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices

about 8 hours ago

Media buyers tend to wince when LinkedIn comes up. The platform’s ad...

WTF are synthetic audiences?

about 8 hours ago

What if you could test a new product idea and get your...

Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

about 8 hours ago

The European Commission is set to unveil its Digital Omnibus package on...

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere

about 8 hours ago

The back-and-forth over whether Publicis Group and IPG were both buying and...

The CMO-CCO split is becoming a corporate fiction

about 8 hours ago

The longstanding divide between marketing and communications is eroding — not with...

The ‘hot dog vs. sandwich’ problem in AI advertising

about 8 hours ago

Subscribe: Apple Podcasts • Spotify The AI agents have come for programmatic...

How Amazon aims to do more with less

1 day ago

The rise of Amazon Advertising is news to no one in the...

Influencer partnerships expand, though unevenly across the creator economy

1 day ago

Influencer marketing is getting more sophisticated, and more cautious.  Brands now have...

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

1 day ago

Digitas is the latest agency to launch a zero-click search analysis tool...

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

1 day ago

Never mind the ongoing “Trump vs China” legal conversations during the holiday...

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

1 day ago

It seems mixed signals are all over the place in the fourth-quarter...

WTF is commerce media?

1 day ago

This video is sponsored by Sovrn. Sovrn did not have any input...