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Last updated about 19 hours ago
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
about 19 hours ago
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting...
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
about 19 hours ago
Welcome to the era of the ad network arms race. Over the...
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
about 19 hours ago
Interested in sharing your perspectives on the media and marketing industries? Join...
In the age of AI Overviews, Tripadvisor wants to be the destination
about 19 hours ago
Advertisers aren’t feeling the direct blow of generative AI on traffic the...
How leading publishers use data to refine subscription and ad strategies
1 day ago
Michael Silberman, evp of media strategy, Piano Between AI search summaries and...
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
2 days ago
Two years after its launch, The Trade Desk’s Kokai tool has acquired...
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
2 days ago
Integral Ad Science, a publicly listed ad tech company with a market...
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
2 days ago
While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused...
WTF is behind the explosion of faceless creators?
2 days ago
Faceless creators are taking over social media. Now, they’re coming for brands’...
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
2 days ago
Roblox is officially the home of the most popular video game of...
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
2 days ago
Today’s teens and twentysomethings are the future of TV audiences. So it’s...
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
5 days ago
The Omnicom-Interpublic merger remains on track for completion later this year, following...