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Last updated about 2 hours ago
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
about 8 hours ago
If publishers had one Christmas wish, it’d be for the chaos to...
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
about 8 hours ago
This story was first published by Digiday sibling ModernRetail Starbucks has poached...
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
about 8 hours ago
Omnicom’s acquisition of Interpublic Group is only a few weeks old, but...
Media giant Essence launches a marketplace for Black women-led brands
about 8 hours ago
The story was first published by Digiday sibling ModernRetail When LaToya Stirrup’s...
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
about 8 hours ago
In the thick of the final quarter of the year, TikTok is...
In Graphic Detail: The state of AI referral traffic in 2025
about 8 hours ago
One thing became clear this year: AI platforms are changing where, how...
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
3 days ago
A packaging and pulp manufacturer is not the obvious answer when the...
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
3 days ago
The Trade Desk’s commercial results have stabilized following its earnings miss in...
How the MAHA movement influenced food and beverage brands in 2025
3 days ago
This piece was first published by Digiday sibling ModernRetail In 2025, the...
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
3 days ago
The real risk of generative AI for marketers isn’t bad creative. It’s...
Why brands are still showing up on Roblox
4 days ago
Over the past year, Roblox has become harder for brands to ignore...
In Graphic Detail: Why YouTube is a genuine threat to Netflix
4 days ago
The most telling point (so far) of Netflix’s proposed acquisition of Warner...