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Last updated about 5 hours ago
Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity
about 10 hours ago
Digiday editors asked the Digiday+ community for any questions it had during...
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
about 10 hours ago
Accenture Song is in for change, as its leader and creative power...
Amid sports marketing’s gold rush, some brands are targeting niche fan communities
about 10 hours ago
Even without the Olympics or a major soccer tournament to tide sports...
Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
about 10 hours ago
This article was first published by Digiday sibling, Modern Retail As brands...
Pitch deck: Here’s how Amazon has been selling its DSP so far this year
about 10 hours ago
For years, Amazon’s advertising playbook was all about keeping advertisers in-house —...
The brand and agency guide to addressing market disruption with omnichannel strategies
about 18 hours ago
This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and...
LinkedIn courts creators — and advertisers — with new performance metrics
1 day ago
LinkedIn has introduced a range of creator metrics aimed at giving brands...
In-house agencies navigate a new phase of purpose and pressure
1 day ago
When the economy turns sour, marketers are the first in their businesses...
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
1 day ago
The recent reframing of Meta CEO Mark Zuckerberg’s public image as an...
The winners and losers of Google’s AI Mode
1 day ago
Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears...
Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half
1 day ago
This week’s Media Briefing looks at advertising spend going to publishers, and...
Why guaranteed access matters when it comes to securing premium DOOH inventory
2 days ago
Lindsay Shelton, director, North America, VIOOH Not all screens are created equal,...