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Last updated about 2 hours ago
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
about 2 hours ago
Digitas is the latest agency to launch a zero-click search analysis tool...
Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
about 2 hours ago
It seems mixed signals are all over the place in the fourth-quarter...
WTF is commerce media?
about 2 hours ago
This video is sponsored by Sovrn. Sovrn did not have any input...
Amid search wars, Google touts YouTube, display inventory to advertisers
3 days ago
This holiday season, awareness and brand dollars are likely at the top...
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
3 days ago
This story was first published by Digiday sibling ModernRetail President Trump touted...
Future of Marketing Briefing: The agentic turn inside programmatic advertising
3 days ago
Back in June, Patrick Hann, the ad tech manager at the IAB...
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
3 days ago
Forbes has launched an AI-powered dynamic paywall as it looks to make...
Creators embrace Beehiiv’s push beyond newsletters
3 days ago
With its latest slew of updates, Beehiiv is pushing beyond a newsletter...
Identity is finally within reach for challenger brands
3 days ago
Patrick Roman Gut, svp and head of new business, AdstraAsk the marketing...
For the agentic-curious: WTF is the Agentic RTB Framework?
4 days ago
Christopher Nolan’s Tenet imagined a world where time could fold back on...
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
4 days ago
This week’s Media Briefing looks at publishers spending more to win back...
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
4 days ago
Job cuts made at Brandtech group media agency Jellyfish may be the...