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Last updated about 22 hours ago
OpenAI’s ads business hits Europe at the six month mark
about 22 hours ago
OpenAI will begin serving ads to people using ChatGPT across 31 European...
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
about 23 hours ago
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube...
DiVine, Vine’s spiritual successor, won’t rule out ads
about 23 hours ago
Klaxxon alert: another social network is launching on Thursday. This one, though...
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
about 23 hours ago
An agent buying ads sounds great in theory to a lot of...
As AI automates everything, The Atlantic is building games by hand
about 23 hours ago
At a time when companies are using AI to automate work processes...
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
1 day ago
OpenAI is bringing ads to ChatGPT in Europe and is starting where...
How publishers can strengthen connections with advertisers in the AI era
1 day ago
Consumer behavior is undergoing a profound and rapid shift. Today, audiences are...
ANA updates efforts to standardize retail media network measurement
2 days ago
Given how fast the world of retail media networks has exploded in...
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
2 days ago
Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the...
How Unilever detergent brand Persil measures sports sponsorship impact
2 days ago
Brand spending on sports sponsorship is rising, but tracking the impact of...
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
2 days ago
The TV measurement market has compressed several months’ worth of developments into...
How DTC startups are using AI to scale more efficiently
2 days ago
This story was first published by Digiday sibling Modern Retail During a...