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Last updated 2 days ago

Amid search wars, Google touts YouTube, display inventory to advertisers

2 days ago

This holiday season, awareness and brand dollars are likely at the top...

Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals

2 days ago

This story was first published by Digiday sibling ModernRetail President Trump touted...

Future of Marketing Briefing: The agentic turn inside programmatic advertising

2 days ago

Back in June, Patrick Hann, the ad tech manager at the IAB...

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

2 days ago

Forbes has launched an AI-powered dynamic paywall as it looks to make...

Creators embrace Beehiiv’s push beyond newsletters

2 days ago

With its latest slew of updates, Beehiiv is pushing beyond a newsletter...

Identity is finally within reach for challenger brands

2 days ago

Patrick Roman Gut, svp and head of new business, AdstraAsk the marketing...

For the agentic-curious: WTF is the Agentic RTB Framework?

3 days ago

Christopher Nolan’s Tenet imagined a world where time could fold back on...

Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

3 days ago

This week’s Media Briefing looks at publishers spending more to win back...

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

3 days ago

Job cuts made at Brandtech group media agency Jellyfish may be the...

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

3 days ago

This article was first published by Digiday sibling Modern Retail In the...

Why rethinking syndication will help publishers succeed in the AI era

3 days ago

Mark Carlson, CEO, SimpleFeedWith the rapid decline in search and social referrals...

How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday

4 days ago

This story was originally published on sister site, Modern Retail TikTok Shop...