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Last updated about 19 hours ago
Unpacked: How loyalty programs power lifecycle marketing strategies
about 19 hours ago
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer...
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
1 day ago
WPP’s chief AI officer has a theory about agentic AI. It is...
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
1 day ago
Autonomous agent-to-agent trading could hit scale within six to 12 months. But...
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
1 day ago
This article was first published by Digiday sibling Modern Retail TikTok Shop...
Walmart warns it may have to raise prices due to fuel costs
1 day ago
This story was first published by Digiday sibling Modern Retail Higher fuel...
How mobile’s measurement playbook is solving the web’s fragmentation problem
1 day ago
Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...
OpenAI gives ChatGPT ads a visual upgrade
2 days ago
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
2 days ago
First comes innovation, then comes transparency. At least that seems to be...
Twitch tweaks monetization tools to try and help smaller creators build a following
2 days ago
Twitch is slowly but deliberately evolving its creator model, widening access to...
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
2 days ago
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
2 days ago
This week’s Media Briefing will examine why Google’s latest AI search overhaul...
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
3 days ago
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...