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Latest posts

Last updated about 5 hours ago

As every screen becomes shoppable, attribution problems resurface

about 5 hours ago

In the latest “every surface becomes shoppable” news, more platforms are inking...

Digiday Scorecard: Publishers’ rate Big Tech’s AI licensing deals

about 5 hours ago

AI licensing has gone from niche to crowded fast: Meta, Microsoft and...

Lowe’s wants to do more with AI shopping in 2026

about 5 hours ago

The story was first published by Digiday sibling Modern Retail Expect more...

‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way

about 5 hours ago

YouTube has been chasing TV ad budgets for years. What’s changed recently...

Future of TV Briefing: How the future of TV shaped up in 2025

about 5 hours ago

This week’s Future of TV Briefing looks back at the top topics...

The state of identity: Evolving approaches to targeting, measurement and transparency

about 16 hours ago

This State of the Industry report, sponsored by IntentIQ, explores how brands...

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion

1 day ago

Despite their popularity in the U.S., the powers behind professional football and...

Crossmedia and Mile Marker make moves now to grow in their rosters in 2026

1 day ago

Two independent media agencies, one larger and one still growing, positioned themselves...

Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026

1 day ago

U.S. advertising spending is now forecast to grow 6.6% next year —...

The Disney-OpenAI deal and generative AI copyright concerns

1 day ago

Subscribe: Apple Podcasts • Spotify Generative AI = copyright conundrum. Marketers must...

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

1 day ago

Pinterest intends to buy tvScientific to turn its intent-rich audience data into...

Managers are unprepared to lead a human-agent hybrid workforce

1 day ago

Andrew Reece, Chief AI Scientist, BetterUpThe introduction of AI agents into the...