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Latest posts

Last updated about 20 hours ago

Jargon buster: The key terms to know on AI bot traffic and monetization

about 20 hours ago

As generative AI reshapes how content is surfaced, scraped, summarized and monetized...

YouTube’s AI slop crackdown has creators concerned, marketers cheering

about 20 hours ago

Some creators are wary of YouTube’s AI slop cleanup, but marketers see...

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

about 20 hours ago

In ad circles most of the AI chatter has centered on media...

Generative AI sparks brand safety concerns marketers know all too well

about 20 hours ago

The speed at which marketers are adopting AI-powered tools is moving faster...

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace

2 days ago

Instagram is ramping up efforts to drive interest in its Creator Marketplace...

Media Briefing: AI is the new middleman, and it’s coming for the browser

2 days ago

This week’s Media Briefing looks at the rise of the AI browser...

Digiday+ Research: Publishers identify the top trends among Gen Z readers

2 days ago

Interested in sharing your perspectives on the media and marketing industries? Join...

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

2 days ago

The 2025 upfront season is starting to wrap, with sources claiming digital...

Epic Games to rework Fortnite IP rollouts following creator backlash

2 days ago

After protests from creators over a delay in the launch of Fortnite’s...

Why traditional monetization tactics are costing publishers revenue

2 days ago

Traditional ad models may no longer deliver the revenue publishers need, but...

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

3 days ago

At this point, it’s clear generative AI adoption has reached critical mass...

AI is reshaping Omnicom’s workflow. Its revenue model may be next

3 days ago

Holdcos keep talking up AI. Omnicom put it on the record. Its...