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Latest posts
Last updated 1 day ago
The case for and against publisher content marketplaces
1 day ago
Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed...
Footwear brands navigate uncertainty after latest tariffs flip-flop
1 day ago
This story was first published by Digiday sibling Modern Retail Shoe brands,...
WPP is betting its future on getting paid for outcomes
1 day ago
For decades, the agency business has run on a simple, if imperfect...
Why Edward Jones’ agentic AI trial comes with limits
1 day ago
Edward Jones is beginning to test agentic AI to make its marketing...
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
1 day ago
The idea of agencies selling subscriptions instead of billable hours has kicked...
Rising demand for principal media buying underpins WPP’s turnaround plan
2 days ago
Demand for principal based media buying expertise is rising among the industry’s...
Urban Outfitters shifts its influencer strategy from reach to participation
3 days ago
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement...
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
3 days ago
This week’s Media Briefing will look at how Google’s Preferred Sources feature...
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
3 days ago
This story was first published by Digiday sibling ModernRetail When Owen Spencer...
Reddit has carved out an upper funnel niche for brand advertisers
3 days ago
Reddit’s ad business has been on the rise in recent quarters. For...
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
3 days ago
The Trade Desk announced both Q4 and full-year revenue beats for 2025...
Brands celebrate tariff reprieve, but fresh uncertainty looms
4 days ago
This story was originally published on sister site, Modern Retail When Sarah...