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Latest posts
Last updated about 5 hours ago
Why LinkedIn is spotlighting the average watch time metric to support its video push
about 5 hours ago
After promising growth in 2024 and early 2025, LinkedIn is doubling down...
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
about 5 hours ago
The Super Bowl represents a high-stakes maneuver for top marketers. Mess up...
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
about 5 hours ago
This week’s Future of TV Briefing looks at how noisy content signals...
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
about 5 hours ago
What was once a brand exodus from Twitter could be turning into...
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
about 5 hours ago
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools...
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
about 5 hours ago
For years, X (known back then as Twitter) was the so-called second...
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
1 day ago
Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its...
Tariffs, inflation and the ad market’s race for flexibility
1 day ago
President Donald Trump’s trade tariffs were supposed to take effect today (February...
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
1 day ago
The open web has spent years competing for crumbs against companies like...
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
1 day ago
If you watch the teasers or already released ads for Super Bowl...
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
1 day ago
The Super Bowl is a pricey party. But it’s not the only...
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
2 days ago
Consolidation may be happening at the holding company level, between Omnicom’s planned...