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Latest posts

Last updated about 7 hours ago

Unpacked: How loyalty programs power lifecycle marketing strategies

about 7 hours ago

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer...

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

about 16 hours ago

WPP’s chief AI officer has a theory about agentic AI. It is...

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

about 16 hours ago

Autonomous agent-to-agent trading could hit scale within six to 12 months. But...

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

about 16 hours ago

This article was first published by Digiday sibling Modern Retail TikTok Shop...

Walmart warns it may have to raise prices due to fuel costs

about 16 hours ago

This story was first published by Digiday sibling Modern Retail Higher fuel...

How mobile’s measurement playbook is solving the web’s fragmentation problem

1 day ago

Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...

OpenAI gives ChatGPT ads a visual upgrade

1 day ago

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

1 day ago

First comes innovation, then comes transparency. At least that seems to be...

Twitch tweaks monetization tools to try and help smaller creators build a following

1 day ago

Twitch is slowly but deliberately evolving its creator model, widening access to...

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

1 day ago

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...

Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

1 day ago

This week’s Media Briefing will examine why Google’s latest AI search overhaul...

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal

3 days ago

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...