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Latest posts
Last updated 39 minutes ago
How mobile’s measurement playbook is solving the web’s fragmentation problem
40 minutes ago
Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...
OpenAI gives ChatGPT ads a visual upgrade
about 15 hours ago
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
about 15 hours ago
First comes innovation, then comes transparency. At least that seems to be...
Twitch tweaks monetization tools to try and help smaller creators build a following
about 15 hours ago
Twitch is slowly but deliberately evolving its creator model, widening access to...
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
about 15 hours ago
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
about 15 hours ago
This week’s Media Briefing will examine why Google’s latest AI search overhaul...
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
1 day ago
This week’s Future of TV Briefing looks at how major TV and...
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
1 day ago
Deploying AI agents into workflows has become table stakes. Who owns those...
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
1 day ago
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
1 day ago
This article was first published by Digiday sibling Modern Retail CPG manufacturers...
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
1 day ago
Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis...
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
1 day ago
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed...