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Latest posts
Last updated about 11 hours ago
Pinterest debuts audience extension offering on CTV
about 12 hours ago
During what many have termed a sallow period for mergers and acquisitions...
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
about 12 hours ago
If advertising on ChatGPT is going to be funded largely by search...
Meta eyes CTV expansion to fuel its next wave of ad growth
about 21 hours ago
Tipped to become the largest advertising company in the industry in 2026...
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
about 21 hours ago
Creators, whether they meant to or not, have found themselves at the...
Marketers join OpenAI’s ad pilot, nudged by FOMO
about 21 hours ago
OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks...
News UK turns The Times’ first-party data into synthetic audiences for advertisers
about 21 hours ago
News UK is turning The Times’ first-party data into a synthetic audience-planning...
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
4 days ago
This story was originally published on sister site, Glossy Following Nike’s Boston...
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
4 days ago
Powerade today launched its big FIFA World Cup 2026 campaign, a social-first...
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
4 days ago
Something strange is happening in culture and marketers are only just starting...
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
4 days ago
As the sports marketplace continues to build momentum, more agencies are stacking...
Beehiiv adds even more features to go up against competitors and win over creators
5 days ago
Beehiiv today is adding more tools to its arsenal (including webinars, AI...
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
5 days ago
The National Hockey League is turning toward TikTok as it works to...