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Last updated 3 days ago
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
3 days ago
This story was first published by Digiday sibling Modern Retail It’s Super...
GLP-1 draws pharma advertisers to double down on the Super Bowl
3 days ago
The Super Bowl offers a massive, if expensive, window of opportunity for...
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
3 days ago
On the the last workday before the Super Bowl and with Winter...
Programmatic is drawing more brands to this year’s Winter Olympics
3 days ago
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad...
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
3 days ago
This week, the Interactive Advertising Bureau proposed new protections to stop AI...
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
3 days ago
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics...
Brands invest in creators for reach as celebs fill the Big Game spots
3 days ago
As the creator economy grows, marketers have put new energy into Super...
Dentsu is the latest holdco to reunite media and creative production
4 days ago
Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency...
The case for and against pre-game Super Bowl ads
4 days ago
Super Bowl ads seem to be going the way of holiday ads...
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
4 days ago
The agency whisper network has done more to brief marketers on advertising...
Hearst rethinks brand safety to unlock news ad yield
4 days ago
Related Insights Advertising around Politics As Trump returns to the White House,...
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
4 days ago
This week’s Media Briefing will explore how a strong Q4 of 2025...