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Last updated about 12 hours ago
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
about 12 hours ago
Deploying AI agents into workflows has become table stakes. Who owns those...
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
about 12 hours ago
This article was first published by Digiday sibling Modern Retail CPG manufacturers...
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
about 12 hours ago
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
about 12 hours ago
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed...
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
about 12 hours ago
This week’s Future of TV Briefing looks at how major TV and...
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
about 12 hours ago
Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis...
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
1 day ago
Top-shelf whisky — and whiskey — brands are reaching for a familiar...
Pitch deck: X leans on AI and performance in a bid to win ad dollars
1 day ago
X is making the same pitch every other platform is making: scale...
Can retail media networks survive the shift to agentic commerce?
1 day ago
Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs...
WTF is back button hijacking?
1 day ago
You may not know the name for it, but you’ve probably experienced...
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
2 days ago
Before the ink was dry on the LiveRamp deal, Publicis Group CEO...
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
2 days ago
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to...