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Last updated about 9 hours ago
Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
about 9 hours ago
Instagram is ramping up efforts to drive interest in its Creator Marketplace...
Media Briefing: AI is the new middleman, and it’s coming for the browser
about 9 hours ago
This week’s Media Briefing looks at the rise of the AI browser...
Digiday+ Research: Publishers identify the top trends among Gen Z readers
about 9 hours ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
about 9 hours ago
The 2025 upfront season is starting to wrap, with sources claiming digital...
Epic Games to rework Fortnite IP rollouts following creator backlash
about 9 hours ago
After protests from creators over a delay in the launch of Fortnite’s...
Why traditional monetization tactics are costing publishers revenue
about 17 hours ago
Traditional ad models may no longer deliver the revenue publishers need, but...
Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
1 day ago
This week’s Future of TV Briefing looks at the tensions bubbling up...
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
1 day ago
At this point, it’s clear generative AI adoption has reached critical mass...
IAB Tech Lab pitches plan to help publishers gain control of LLM scraping
1 day ago
The IAB Tech Lab is working to assemble a task force of...
AI is reshaping Omnicom’s workflow. Its revenue model may be next
1 day ago
Holdcos keep talking up AI. Omnicom put it on the record. Its...
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
1 day ago
YouTube has been making overtures to agencies and brand advertisers in the...
‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future
2 days ago
Subscribe: Apple Podcasts • Spotify At this point, it’s clear that creators...