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Latest posts
Last updated about 5 hours ago
How brands are measuring value across the entire customer journey
about 5 hours ago
Advertisers face a challenge: while brand building is essential for growth, measuring...
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
about 6 hours ago
OpenAI and its first ad tech partner Criteo are framing their pitch...
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
about 18 hours ago
This week’s Media Briefing looks at the influx of GEO vendors promising...
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
about 18 hours ago
Using large language models for ranking is a future bet, not a...
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
about 18 hours ago
While Yahoo is a far cry from its peak during the dot-com...
Target looks to e-commerce, advertising investments to help grow the business
about 18 hours ago
This story was originally published on sister site, Modern Retail Technology is...
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
1 day ago
Omnicom leadership has taken its share of lumps since closing on the...
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
1 day ago
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros...
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
1 day ago
CFOs are demanding more from marketing — and not in the usual...
How creator talent agencies are evolving into multi-platform operators
1 day ago
The legacy agency model, long overdue for a reckoning, is finally being...
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
1 day ago
This story was originally published on sister site, Modern Retail Dame is...
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
3 days ago
This story was originally published on sister site, Modern Retail A couple...