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Latest posts
Last updated 29 minutes ago
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
about 8 hours ago
Top-shelf whisky — and whiskey — brands are reaching for a familiar...
Pitch deck: X leans on AI and performance in a bid to win ad dollars
about 8 hours ago
X is making the same pitch every other platform is making: scale...
Can retail media networks survive the shift to agentic commerce?
about 8 hours ago
Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs...
WTF is back button hijacking?
about 8 hours ago
You may not know the name for it, but you’ve probably experienced...
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
about 23 hours ago
Before the ink was dry on the LiveRamp deal, Publicis Group CEO...
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
1 day ago
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to...
The case for and against clipping
1 day ago
Clipping – turning long-form videos and streams into short, viral snippets –...
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
1 day ago
This briefing is made available to all Digiday readers through a partnership...
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
1 day ago
Upfront negotiations used to be about locking in access to the TV...
Influencer boost budgets are throwing gas on social video spending fire
1 day ago
Brand spending on social video is accelerating rapidly. One contributing factor could...
Inside The Trade Desk’s Claude-powered campaign agent
1 day ago
The Trade Desk has a long history of AI ambition and a...
The Economist prepares for a two‑track internet: one for humans and one for AI agents
1 day ago
The Economist is testing new ways of structuring content to be read...