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Latest posts
Last updated about 7 hours ago
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
about 7 hours ago
This briefing is made available to all Digiday readers through a partnership...
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
about 7 hours ago
Upfront negotiations used to be about locking in access to the TV...
Influencer boost budgets are throwing gas on social video spending fire
about 7 hours ago
Brand spending on social video is accelerating rapidly. One contributing factor could...
Inside The Trade Desk’s Claude-powered campaign agent
about 7 hours ago
The Trade Desk has a long history of AI ambition and a...
The Economist prepares for a two‑track internet: one for humans and one for AI agents
about 7 hours ago
The Economist is testing new ways of structuring content to be read...
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
3 days ago
Agentic ad buying isn’t coming soon; it’s already here. And it was...
Ally wants influence over women’s sports media deals — not just sponsorships
3 days ago
Live sports could be described as one of the last bastions of...
Future of Marketing Briefing: The brands winning at AI started with process not tech
3 days ago
The most important AI lesson senior marketers are learning: start with the...
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
3 days ago
This story was first exclusively published by Digiday sibling Glossy In October,...
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
3 days ago
Amazon wants to turn creator-led video podcasts into the next generation of...
Richer contextual signals in the bidstream help agencies and publishers alike
4 days ago
Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long...
How mobile gaming companies keep performance intact while migrating measurement systems
4 days ago
Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming...