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Latest posts
Last updated about 20 hours ago
Jargon buster: The key terms to know on AI bot traffic and monetization
about 20 hours ago
As generative AI reshapes how content is surfaced, scraped, summarized and monetized...
YouTube’s AI slop crackdown has creators concerned, marketers cheering
about 20 hours ago
Some creators are wary of YouTube’s AI slop cleanup, but marketers see...
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
about 20 hours ago
In ad circles most of the AI chatter has centered on media...
Generative AI sparks brand safety concerns marketers know all too well
about 20 hours ago
The speed at which marketers are adopting AI-powered tools is moving faster...
Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
2 days ago
Instagram is ramping up efforts to drive interest in its Creator Marketplace...
Media Briefing: AI is the new middleman, and it’s coming for the browser
2 days ago
This week’s Media Briefing looks at the rise of the AI browser...
Digiday+ Research: Publishers identify the top trends among Gen Z readers
2 days ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
2 days ago
The 2025 upfront season is starting to wrap, with sources claiming digital...
Epic Games to rework Fortnite IP rollouts following creator backlash
2 days ago
After protests from creators over a delay in the launch of Fortnite’s...
Why traditional monetization tactics are costing publishers revenue
2 days ago
Traditional ad models may no longer deliver the revenue publishers need, but...
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
3 days ago
At this point, it’s clear generative AI adoption has reached critical mass...
AI is reshaping Omnicom’s workflow. Its revenue model may be next
3 days ago
Holdcos keep talking up AI. Omnicom put it on the record. Its...