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Last updated 2 days ago
Unpacked: How loyalty programs power lifecycle marketing strategies
2 days ago
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer...
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
2 days ago
WPP’s chief AI officer has a theory about agentic AI. It is...
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
2 days ago
Autonomous agent-to-agent trading could hit scale within six to 12 months. But...
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
2 days ago
This article was first published by Digiday sibling Modern Retail TikTok Shop...
Walmart warns it may have to raise prices due to fuel costs
2 days ago
This story was first published by Digiday sibling Modern Retail Higher fuel...
How mobile’s measurement playbook is solving the web’s fragmentation problem
3 days ago
Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...
OpenAI gives ChatGPT ads a visual upgrade
3 days ago
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
3 days ago
First comes innovation, then comes transparency. At least that seems to be...
Twitch tweaks monetization tools to try and help smaller creators build a following
3 days ago
Twitch is slowly but deliberately evolving its creator model, widening access to...
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
3 days ago
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
3 days ago
This week’s Media Briefing will examine why Google’s latest AI search overhaul...
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
4 days ago
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...