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Latest posts
Last updated about 16 hours ago
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
about 24 hours ago
Top-shelf whisky — and whiskey — brands are reaching for a familiar...
Pitch deck: X leans on AI and performance in a bid to win ad dollars
about 24 hours ago
X is making the same pitch every other platform is making: scale...
Can retail media networks survive the shift to agentic commerce?
about 24 hours ago
Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs...
WTF is back button hijacking?
about 24 hours ago
You may not know the name for it, but you’ve probably experienced...
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
1 day ago
Before the ink was dry on the LiveRamp deal, Publicis Group CEO...
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
1 day ago
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to...
The case for and against clipping
2 days ago
Clipping – turning long-form videos and streams into short, viral snippets –...
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
2 days ago
This briefing is made available to all Digiday readers through a partnership...
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
2 days ago
Upfront negotiations used to be about locking in access to the TV...
Influencer boost budgets are throwing gas on social video spending fire
2 days ago
Brand spending on social video is accelerating rapidly. One contributing factor could...
Inside The Trade Desk’s Claude-powered campaign agent
2 days ago
The Trade Desk has a long history of AI ambition and a...
The Economist prepares for a two‑track internet: one for humans and one for AI agents
2 days ago
The Economist is testing new ways of structuring content to be read...