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Last updated 1 day ago
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
1 day ago
Agentic ad buying isn’t coming soon; it’s already here. And it was...
Ally wants influence over women’s sports media deals — not just sponsorships
1 day ago
Live sports could be described as one of the last bastions of...
Future of Marketing Briefing: The brands winning at AI started with process not tech
1 day ago
The most important AI lesson senior marketers are learning: start with the...
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
1 day ago
This story was first exclusively published by Digiday sibling Glossy In October,...
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
1 day ago
Amazon wants to turn creator-led video podcasts into the next generation of...
Richer contextual signals in the bidstream help agencies and publishers alike
1 day ago
Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long...
How mobile gaming companies keep performance intact while migrating measurement systems
1 day ago
Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming...
With sports fragmentation, following the fans is crucial
1 day ago
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports...
Marketers put up guardrails as AI agents reshape programmatic buying
2 days ago
AI agents are evolving quickly. In theory, agents are autonomous decision makers...
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
2 days ago
This story was first published by Digiday sibling Modern Retail Heineken USA...
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
2 days ago
AI media buying agents steal the headlines, but some of the highest-impact...
By the numbers: Ad tech’s quarter of mixed fortunes
2 days ago
The latest quarterly earnings calls for the ad tech sector are largely...