Everything you care about in one place
Follow feeds: blogs, news, RSS and more. An effortless way to read and digest content of your choice.
Get Feederdigiday.com
Digiday
Get the latest updates from Digiday directly as they happen.
Follow now 1186 followers
Latest posts
Last updated about 8 hours ago
Richer contextual signals in the bidstream help agencies and publishers alike
about 8 hours ago
Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long...
How mobile gaming companies keep performance intact while migrating measurement systems
about 10 hours ago
Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming...
With sports fragmentation, following the fans is crucial
about 10 hours ago
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports...
Marketers put up guardrails as AI agents reshape programmatic buying
about 22 hours ago
AI agents are evolving quickly. In theory, agents are autonomous decision makers...
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
about 22 hours ago
This story was first published by Digiday sibling Modern Retail Heineken USA...
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
about 22 hours ago
AI media buying agents steal the headlines, but some of the highest-impact...
By the numbers: Ad tech’s quarter of mixed fortunes
about 22 hours ago
The latest quarterly earnings calls for the ad tech sector are largely...
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
about 22 hours ago
This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and...
The state of agentic advertising
1 day ago
This State of the Industry Report, sponsored by Optable, examines agentic advertising...
TikTok launches MCP server to let AI agents run campaigns
1 day ago
TikTok is opening its ads platform to AI agents with its new...
MrBeast’s creator platform signals a more programmatic creator economy
2 days ago
MrBeast is building an AI-powered creator platform that points to a more...
Ad tech is lining up behind OpenAI (it’s been here before)
2 days ago
StackAdapt is opening up ChatGPT ads to all of its advertisers this...