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Latest posts
Last updated about 5 hours ago
OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp
about 5 hours ago
OpenAI’s speed dating tour of ad tech has a new match: LiveRamp...
LinkedIn wants to own B2B creator discovery with new creator marketplace
about 11 hours ago
LinkedIn is making a late but logical move to own B2B creator...
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
about 19 hours ago
As AI is increasingly becoming embedded in marketing workflows, the technology is...
Walmart goes global with its Amazon-like flywheel
about 19 hours ago
This story was first published by Digiday sibling ModernRetail Walmart executives are...
Brands turn to creators to build World Cup buzz amid a logistics nightmare
about 19 hours ago
The 2026 World Cup kicks off on June 11, and the global...
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
about 19 hours ago
This week’s Future of TV Briefing looks at how this year’s upfront...
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
2 days ago
When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the...
Mile Marker acquires Lift to enhance its creative and digital performance chops
2 days ago
Consolidation among mid-level media agencies continues apace as they add resources to...
How automation and AI is reshaping the traditional upfront marketplace
2 days ago
Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad...
Brands are catching World Cup fever even without official sponsorships
2 days ago
This story was first published by Digiday siblings Modern Retail and Glossy...
Inside the messy middle of January Digital agency’s AI adoption
2 days ago
The promise of AI efficiency versus the messy, financial-based reality is creating...
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
2 days ago
The south of France isn’t the only place in June CMOs flock...