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Latest posts

Last updated about 4 hours ago

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

about 4 hours ago

WPP’s chief AI officer has a theory about agentic AI. It is...

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

about 4 hours ago

This article was first published by Digiday sibling Modern Retail TikTok Shop...

Walmart warns it may have to raise prices due to fuel costs

about 4 hours ago

This story was first published by Digiday sibling Modern Retail Higher fuel...

How mobile’s measurement playbook is solving the web’s fragmentation problem

about 14 hours ago

Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...

OpenAI gives ChatGPT ads a visual upgrade

1 day ago

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

1 day ago

First comes innovation, then comes transparency. At least that seems to be...

Twitch tweaks monetization tools to try and help smaller creators build a following

1 day ago

Twitch is slowly but deliberately evolving its creator model, widening access to...

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

1 day ago

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...

Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

1 day ago

This week’s Media Briefing will examine why Google’s latest AI search overhaul...

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

2 days ago

Deploying AI agents into workflows has become table stakes. Who owns those...

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal

2 days ago

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just...

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

2 days ago

This article was first published by Digiday sibling Modern Retail CPG manufacturers...