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Latest posts
Last updated about 24 hours ago
Why brands are turning to older creators for authenticity AI can’t fake
about 24 hours ago
A generation of content creators is growing up, and so are the...
Location data fuels mall giant Simon’s new pitch to advertisers
about 24 hours ago
This story was first published by Digiday sibling Modern Retail Simon Property...
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
about 24 hours ago
This week’s Future of TV Briefing looks at signs that influencer marketing...
WTF is the Amazon ad surcharge lawsuit?
2 days ago
The Federal Trade Commission (FTC) and 22 state attorneys generals are suing...
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
2 days ago
This story was first published by Digiday sibling Modern Retail This year’s...
How every major platform pays creators
2 days ago
Every major social media platform has its own creator revenue program, and...
5 questions facing advertisers, publishers and creators heading into fall
2 days ago
Subscribe: Apple Podcasts • Spotify A lot can happen in a few...
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
3 days ago
OpenAI’s ads business is now running at a $1 billion annualised run...
How a content marketer became an award-winning cannabis creator
3 days ago
Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a...
Target’s new beauty selection has almost no Black-owned brands
3 days ago
This story was first published by Digiday sibling Modern Retail Target’s refreshed...
The Telegraph’s next podcast play: video, events and paid memberships
3 days ago
Fresh off its acquisition by Axel Springer, The Telegraph is pushing its...
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
3 days ago
Anyone in the marketing or agency world knows Linda Boff. The longtime...