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Last updated about 18 hours ago
‘Everything is coming down’: ChatGPT ads are getting cheaper
1 day ago
Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to...
Future of Marketing Briefing: Why brand builders are back in fashion
1 day ago
For the better part of a decade, CPG companies hired marketers who...
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
1 day ago
The last two weeks witnessed separate mergers and acquisitions in the ad...
Bauer Media Group slashes publishing headcount in company-wide restructure
1 day ago
Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia...
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
1 day ago
This story was first published by Digiday sibling Modern Retail As Puma...
U.K. brands increase media spend despite economic stormclouds
2 days ago
The media budgets of U.K. advertisers are set to rise over 7%...
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
2 days ago
In 2020, Carson Roney was a college basketball and volleyball player recording...
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
2 days ago
This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as...
OpenAI builds tool to track whether ChatGPT ads convert
2 days ago
OpenAI is building the ad measurement infrastructure that would let it compete...
Agencies compete for SEO talent as client demand for zero-click expertise surges
2 days ago
Organic search expertise is the latest in-demand skillset among ad agencies. Media...
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
2 days ago
This story was first published by Digiday sibling Modern Retail Amazon is...
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
3 days ago
The days of marketers manually managing their Google search campaigns seem numbered...