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Last updated about 22 hours ago
Why agencies are taking a hybrid approach to synthetic audience research
about 22 hours ago
Traditional research can be slow, expensive and hard to scale but agencies...
Fears of Big Tech bias underpin debates around W3C’s Attribution API
about 22 hours ago
In a relatively obscure industry standards body, the World Wide Web Consortium...
Mastercard is tapping foodie creators to drive awareness and adoption
about 22 hours ago
Mastercard recently rolled out an episodic social series focused on foodie creators...
How Bloom Nutrition is expanding internationally
about 22 hours ago
This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts...
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
about 22 hours ago
This story was first published by Digiday sibling ModernRetail Retail media content...
Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
about 22 hours ago
This week’s Future of TV Briefing looks at how the IAB’s Redefining...
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
about 22 hours ago
The upfront marketplace, long in the making this year, is nearing completion...
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
2 days ago
Every choice has a price and the bill always comes due. Marketers...
In Graphic Detail: AI visibility is no longer about referral traffic
2 days ago
The conversation around AI visibility is changing. Publishers once focused on whether...
Ad Tech Briefing: Apple’s continued interest in ads
2 days ago
Apple may have raised the ire of some within the ad industry...
As AI automates media work, Omnicom Media is rethinking the agency business model
2 days ago
Subscribe: Apple Podcasts • Spotify The era of the traditional holding company...
W3C Attribution API prompts debate over the future of web measurement
2 days ago
Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The...