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Latest posts
Last updated about 8 hours ago
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
about 11 hours ago
Before the ink was dry on the LiveRamp deal, Publicis Group CEO...
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
about 12 hours ago
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to...
The case for and against clipping
about 20 hours ago
Clipping – turning long-form videos and streams into short, viral snippets –...
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
about 20 hours ago
This briefing is made available to all Digiday readers through a partnership...
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
about 20 hours ago
Upfront negotiations used to be about locking in access to the TV...
Influencer boost budgets are throwing gas on social video spending fire
about 20 hours ago
Brand spending on social video is accelerating rapidly. One contributing factor could...
Inside The Trade Desk’s Claude-powered campaign agent
about 20 hours ago
The Trade Desk has a long history of AI ambition and a...
The Economist prepares for a two‑track internet: one for humans and one for AI agents
about 20 hours ago
The Economist is testing new ways of structuring content to be read...
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
4 days ago
Agentic ad buying isn’t coming soon; it’s already here. And it was...
Ally wants influence over women’s sports media deals — not just sponsorships
4 days ago
Live sports could be described as one of the last bastions of...
Future of Marketing Briefing: The brands winning at AI started with process not tech
4 days ago
The most important AI lesson senior marketers are learning: start with the...
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
4 days ago
This story was first exclusively published by Digiday sibling Glossy In October,...