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Latest posts

Last updated about 5 hours ago

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

about 5 hours ago

When it comes to sustainability efforts, marketers have gotten quieter as of...

Why angel investor Matthew Ball still believes in the metaverse

about 5 hours ago

Matthew Ball is a metaverse OG The angel investor and former Amazon...

Platforms struggle with misinformation and exploitation amid Trump assassination attempt

about 5 hours ago

The assassination attempt on former President Donald Trump starkly highlights the razor-thin...

Clients want agencies to deliver industry expertise, agility and empathy, new research finds

about 5 hours ago

Client expectations are constantly changing for media agencies With a number of...

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

about 5 hours ago

Subscribe: Apple Podcasts • Stitcher • Spotify Tubi is having a good...

Why longer videos are becoming more commonplace on YouTube

1 day ago

Short-form videos may have surged in popularity over the past several years...

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer

1 day ago

The rise of the founder-influencer has been commonplace in recent years, especially...

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

1 day ago

The sooner the marketing ecosystem accepts that any marketer who generates data...

‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness

1 day ago

The future of the generative AI hype cycle is up in the...

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

1 day ago

Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives...

Companies seem determined to make everything a retail media network. How did we get here?

4 days ago

It seems businesses are bent on making every surface shoppable, transforming everything...

AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections

4 days ago

The U.S. Senate Commerce Committee on Thursday held a hearing to address...