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Latest posts
Last updated about 3 hours ago
ACR data is invaluable, but only if it lives within DSPs
about 3 hours ago
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising...
Why publishers are betting on video to counter AI search
about 6 hours ago
Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was...
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
about 17 hours ago
OpenAI is reportedly heading toward a public market debut as early as...
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
about 17 hours ago
A ban on U.K. gambling brands’ soccer sponsorships has created a glut...
The AI paradox: Marketers trust AI to buy media, not build brands
about 17 hours ago
Marketers are handing more of their workflows over to AI — testing...
Why marketers are rethinking identity infrastructure
about 17 hours ago
The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp...
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
about 17 hours ago
This week’s Future of TV Briefing looks at the conversations that upfront...
Ad Tech Briefing: Agencies reposition for the agentic era
1 day ago
There really was only one story in ad tech last week. In...
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
1 day ago
Advertisers treated OpenAI’s ad pilot like a bet on the future. The...
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
1 day ago
Bleacher Report is betting on its animated content to break through all...
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
1 day ago
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies...
WTF is viewbotting?
1 day ago
Imagine this: you’re an avid viewer of a rather small streamer jumping...