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Last updated about 9 hours ago
From page views to propensity: How the Daily Mail is retooling for a zero-click world
about 9 hours ago
The Mail still plays in the big-numbers league. But inside the newsroom...
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
about 9 hours ago
I know I’ve harped on the uncertain economic conditions so far in...
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
about 9 hours ago
Between the war in the Middle East’s potential impact on ad spending...
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
about 9 hours ago
Agentic commerce has moved from hype to reality — at least that’s...
The World Cup is set to lift demand for digital out-of-home spending
about 9 hours ago
The club soccer season hasn’t yet ended, but advertisers already are looking...
As upfront negotiations near, buyers chart path through complex sports market
about 9 hours ago
Hopping between streaming services and TV networks to follow your favorite team’s...
‘Everything is coming down’: ChatGPT ads are getting cheaper
3 days ago
Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to...
Future of Marketing Briefing: Why brand builders are back in fashion
3 days ago
For the better part of a decade, CPG companies hired marketers who...
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
3 days ago
The last two weeks witnessed separate mergers and acquisitions in the ad...
Bauer Media Group slashes publishing headcount in company-wide restructure
3 days ago
Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia...
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
3 days ago
This story was first published by Digiday sibling Modern Retail As Puma...
U.K. brands increase media spend despite economic stormclouds
4 days ago
The media budgets of U.K. advertisers are set to rise over 7%...