Our story

Follow anything.
Update faster.
Read better.

We want to change the way we consume information. Level the playing field of information flow. Basically, we want any update in the world be available to anyone, anywhere, exactly as it happens.


There are over one billion websites today. One billion. Just the number can overwhelm you.

There are so many great websites with so much great content. Keeping track of them all is impossible. To see if a website has posted something new you have to check them each individually.

Back in 2010 we got frustrated, and decided to solve this problem ourselves. We knew it had to be something dead simple, intuitive and fast. We needed to build something that had to feed us the information.

At first, it was only for ourselves, but apparently a lot of people felt the same way. It started as an extension for our browsers, but grew to a platform.

Today Feeder helps over half a million people keep up-to-date with work feeds, friends blogs, cooking sites, win auctions, get jobs and a lot more.

About us

Some years ago we got tired of being overwhelmed by information, and did something about it. We created Feeder. We live for helping people through accessible, super simple products that anyone can enjoy using.

We are Erik, Johan & Mattias. Two twins and a banker. Three Swedes who are passionate about pushing technology forward.

Feeder is based in Stockholm, Sweden. In good company with companies like the fashion brand H&M, music service Spotify, game company Mojang (they make Minecraft!) and over a million Swedes.

600

Thousand users

4.5

Star rating

6

Thousand reviews

500

thousand feeds

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Meet the team

The people behind Feeder

Erik Rothoff

Development

Original co-founder & developer. Layed the foundation for Feeder at his parents house, 2010.

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Johan Rothoff

Design

Original co-founder & designer. Made a faux wooden background in the first version of Feeder.

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Mattias Mellander

Advisor

Joined Feeder in 2015. From Sweden's west coast, therefore has a love for sea food & bad puns.

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Dido Grigorov

SEO

Joined Feeder in 2017. Expert on search engine optimization and managing content strategy.

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