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Adweek : Advertising & Branding

Get the latest updates from Adweek : Advertising & Branding directly as they happen.

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Last updated about 3 hours ago

6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

about 9 hours ago

Brands such as Nike, Pepsi, and Michelob Ultra celebrated the New York...

EA Launches Its First Ad Platform, Letting Brands Buy Games Like TV—Minus the Distracted Viewers

2 days ago

The gaming giant will now be able to sell stadium boards and...

5 Marketer Moves to Know This Week: Knix, Bayer, and More

2 days ago

A weekly roundup of the biggest U.S. and global marketing leadership appointments.

Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback

3 days ago

Absolut has added Madonna to its long list of celebrated artistic collaborators...

Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagle

3 days ago

Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s...

Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts

3 days ago

MS NOW finished ahead of Fox News in the demo between 1...

Sir Martin Sorrell Sees No Easy Exit for Holding Companies

3 days ago

Accenture should buy WPP and more insights from the S4 Capital executive...

EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run

4 days ago

The account is estimated to be worth around $250 million.

TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications

4 days ago

One of adland’s most influential accreditors is showing signs of strain as...

The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa

4 days ago

Rosa also discusses his rise from CMO to CEO by scaling three...

Audio First: How Tonies Is Winning the Battle for Kids’ Attention

4 days ago

Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling...

DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup

4 days ago

With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness...