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The Internet Marketing Driver
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Latest posts
Last updated 12 days ago
‘The Core Before Christmas’ – Google’s December 2025 Broad Core Update – Analysis and Findings From The 18 Day Rollout
12 days ago
I cover the December 2025 broad core update, which was a huge...
AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?
about 2 months ago
I’ve worked on many international SEO projects over the years, including structuring...
Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]
3 months ago
I cover the absolutely insane, frustrating, and expensive AI tool, bot and...
AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems
3 months ago
As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow,...
Hidden Disavow Files in GSC – Yet another reason Google just needs to remove the Disavow Tool already
3 months ago
I started helping a new client recently and was going through some...
AI Search and Syndicated Content: How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini
4 months ago
In 2023, I published a case study showing the impact of syndicated...
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
5 months ago
While researching reviews last week, I noticed Wirecutter wasn’t ranking as well...
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
5 months ago
In December of 2024, Vercel published an article explaining how most AI...
The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more
6 months ago
We were due for a broad core update, and a broad core...
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data
6 months ago
Like I said in my previous post about AI Search traffic, AI...
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
7 months ago
In this post, I’ll explain how to set up AI Search tracking...
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search
7 months ago
With the rise and surge of AI Overviews, and soon AI Mode,...