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The Internet Marketing Driver
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Latest posts
Last updated about 18 hours ago
AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?
about 18 hours ago
I’ve worked on many international SEO projects over the years, including structuring...
Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]
about 1 month ago
I cover the absolutely insane, frustrating, and expensive AI tool, bot and...
AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems
about 2 months ago
As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow,...
Hidden Disavow Files in GSC – Yet another reason Google just needs to remove the Disavow Tool already
about 2 months ago
I started helping a new client recently and was going through some...
AI Search and Syndicated Content: How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini
3 months ago
In 2023, I published a case study showing the impact of syndicated...
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
4 months ago
While researching reviews last week, I noticed Wirecutter wasn’t ranking as well...
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
4 months ago
In December of 2024, Vercel published an article explaining how most AI...
The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more
4 months ago
We were due for a broad core update, and a broad core...
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data
5 months ago
Like I said in my previous post about AI Search traffic, AI...
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
5 months ago
In this post, I’ll explain how to set up AI Search tracking...
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search
6 months ago
With the rise and surge of AI Overviews, and soon AI Mode,...
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge
6 months ago
In this tutorial, I’ll show you how to use AI Overview data...