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The Internet Marketing Driver
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Latest posts
Last updated 21 days ago
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
21 days ago
While researching reviews last week, I noticed Wirecutter wasn’t ranking as well...
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
28 days ago
In December of 2024, Vercel published an article explaining how most AI...
The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more
about 2 months ago
We were due for a broad core update, and a broad core...
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data
2 months ago
Like I said in my previous post about AI Search traffic, AI...
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
3 months ago
In this post, I’ll explain how to set up AI Search tracking...
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search
3 months ago
With the rise and surge of AI Overviews, and soon AI Mode,...
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge
3 months ago
In this tutorial, I’ll show you how to use AI Overview data...
Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?
4 months ago
In a previous post, I explained how Reddit was heavily using AI...
How to compare hourly Google Search Data (GSC) to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]
5 months ago
When a major algorithm update rolls out, it’s often helpful to view...
When Links Go Wrong: Why News and Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]
5 months ago
While performing a link authority gap analysis recently for several companies, I...
Reddit AI translations have scaled across languages and Google rankings are booming
6 months ago
We are nearing the end of the March 2025 core update and...
Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And just wait until AI Mode gets involved.
6 months ago
Google just released Gemini with personalization last week, which enables its AI...