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Search Engine Land
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Last updated 2 days ago
3 PPC priorities to focus on in 2027
2 days ago
There is a slightly strange contradiction at the heart of PPC as...
Google Ads rolls out AI video dubbing in Asset Studio
2 days ago
Google Ads is rolling out Video Ads Dubbing, an AI-powered feature in...
Google Merchant Center adds API support for product reviews
2 days ago
Google added Merchant API support for product reviews, giving merchants another way...
Why your highest-converting B2B landing page might be hurting your pipeline
2 days ago
A landing page with a 10% conversion rate looks better than one...
Schema for AI search: Turning entity gaps into organic growth
2 days ago
My last article presented a framework for using schema markup to reverse-engineer...
Google Ads’ Smart Bidding update appears to have ended bid suppression
3 days ago
Google’s Aug. 17 Smart Bidding update fundamentally changed how budget-limited campaigns compete...
Pinterest turns visual search into a new ad opportunity
3 days ago
Pinterest is launching Visual Search Ads, a new performance format that lets...
Google Ads tests Product Value Optimization for AI bidding
3 days ago
Google Ads is testing Product Value Optimization, a beta that lets retailers...
Ranking is only half the job: SEO for task completion
3 days ago
Picture this: you’re ranking #1 for “enterprise marketing automation software.” Position one...
Google faces six years of court oversight in ad tech antitrust case
3 days ago
A federal judge ordered Google to operate its advertising technology business under...
The SEO career playbook is dead. Good!
3 days ago
Rewind to 2009: a young Nick started his first SEO role. No...
How to tell which Google Ads controls actually control anything
3 days ago
The account’s target CPA (cost per acquisition) was $200, while its actual...