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Search Engine Land
Get the latest updates from Search Engine Land directly as they happen.
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Latest posts
Last updated about 2 hours ago
Instacart brings retail media targeting to TikTok Ads Manager
about 2 hours ago
Instacart today became the first retail media network to integrate directly with...
Microsoft taps Amazon DSP as preferred partner
about 4 hours ago
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon...
ChatGPT becomes a platform for apps – and maybe marketing
about 4 hours ago
OpenAI is turning ChatGPT into more than a chatbot. The company’s latest...
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
about 6 hours ago
U.S. consumers are expected to spend a record $253.4 billion online this...
Meta cuts political ads across the EU
about 6 hours ago
Meta will stop running all political, electoral, and social issue ads across...
PPC in the age of zero-click search: How to stay profitable
about 7 hours ago
PPC is getting tougher – and it’s not just because of competition...
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
about 7 hours ago
Google is overhauling its ad blocking controls in AdSense and Ad Manager...
Consumers don’t trust the first search result – and AI use surges: Survey
about 8 hours ago
Just 11% of U.S. consumers trust the first tool they use when...
Optimizing content for generative engines: 17 actionable tips
about 9 hours ago
Search behavior keeps tilting toward AI answers. People still click classic results,...
DOJ and Google wrap up ad tech monopoly hearing
about 23 hours ago
The Justice Department and Google wrapped a two-week hearing over how to...
YouTube launches Activation Partners program
1 day ago
YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers...
Google testing AI-generated descriptions for search snippets
1 day ago
Google is testing using AI to generate full search result descriptions and/or...