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Search Engine Land

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Latest posts

Last updated about 6 hours ago

Google’s AI Mode is citing Google more than any other site: Study

about 6 hours ago

Google’s AI Mode is increasingly citing Google itself — and often sending...

OpenAI’s big ChatGPT Instant Checkout plan just changed

about 7 hours ago

OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases...

Google’s Liz Reid: Search and Gemini may converge, or diverge further

about 8 hours ago

Google’s Liz Reid, VP and head of Search, drew a clearer line...

Google contacts advertisers with a mandatory EU political ads deadline

about 10 hours ago

Google is reaching out directly to advertisers via email, requiring them to...

How structured data supports local visibility across Google and AI

about 11 hours ago

Until a few years ago, schema helped search engines extract basic facts...

Break down data silos: How integrated analytics reveals marketing impact

about 12 hours ago

Do you think you’re able to answer the question every marketing leader...

‘Always be testing’ worked in 2016 — it’s risky in 2026

about 13 hours ago

If I hear “always be testing” one more time, I might scream...

Why most video ads fail — and what video metrics actually matter

about 14 hours ago

Video advertising has never been easier to distribute. Platforms can deliver impressions...

AI Max increases revenue 13% but drives higher CPA: Study

1 day ago

Google AI Max drives revenue but at a higher cost, according to...

New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs

1 day ago

While OpenAI becomes increasingly independent from Microsoft and, by extension, Bing, has...

200+ AI audits reveal why some industries struggle in AI search

1 day ago

For 20 years, the web has run on a simple trade: publish...

How to chunk content and when it’s worth it

1 day ago

How content is structured in an article or blog post might not...