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Latest posts
Last updated about 17 hours ago
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
about 17 hours ago
Instead of just looking at which websites are mentioned the most, I...
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
about 18 hours ago
It’s a search engine: To learn more about TikTok SEO, I hopped...
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
1 day ago
In this article, we’re looking specifically at the costs and budgets associated...
Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
1 day ago
The problem is that AI bots are new to web crawling. They’re...
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
2 days ago
This sits at odds with Google’s original search model, which worked by...
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
3 days ago
The roll-out of AI Overviews now creates two opportunities for top-ranking content...
Websites Using AI Content Grow 5% Faster [+ New Research Report]
3 days ago
In this article, we’re looking at the performance of AI content. Does...
Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
3 days ago
The terminology in this industry is evolving. I’m defining AI search as...
Content Marketing Analytics, Without the Fluff
4 days ago
But marketers have learned something important along the way: don’t try to...
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
4 days ago
To answer this question, I decided to look at the referral traffic...
44 AI Marketing Statistics for 2025
7 days ago
Staying ahead and making great decisions on what to do next means...
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
8 days ago
AI Assistants may also work slightly differently. By default, they don’t have...