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Latest posts

Last updated 6 minutes ago

Almost Half of Google Searches Are Branded. Here’s Why That Matters

6 minutes ago

But our latest study might surprise you: Nearly half of all Google...

Generative Engines Are Breaking Web Analytics and Hurting Their Future

4 days ago

I was looking at our LLM filter in Ahrefs Web Analytics and...

AI Content Marketing 101: Strategies from Someone Who Lives It

4 days ago

It gives me a “second brain” and superhuman speed, and takes care...

What 75,000 Brands Taught Us About Getting Mentioned in AI Overviews

4 days ago

Soon it won’t be a case of “Should I, or shouldn’t I...

The SEO Bots That ~140 Million Websites Block the Most

8 days ago

Blocking these bots will mostly impact the link index of the tools...

Google Made It So You Can’t Track Clicks From AI Mode

9 days ago

Google just rolled out AI Mode to US users. I was testing...

The AI Bots That ~140 Million Websites Block the Most

9 days ago

There’s a cost to bots crawling your websites and there’s a social...

LLMO Is in Its Black Hat Era

10 days ago

That’s where we are with optimizing for visibility in LLMs (LLMO), and...

74% of New Webpages Include AI Content (Study of 900k Pages)

11 days ago

At Ahrefs, our machine learning team has built an AI content detector...

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

11 days ago

In traditional Ahrefs fashion, I wanted to do the largest data study...

15 AEO Tools That Will Help You Optimize for LLMs

14 days ago

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking...

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

15 days ago

Clients and stakeholders often ask, “How long till my website (page) ranks...