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Latest posts
Last updated about 2 hours ago
Is SEO Dead? Real Data vs. Internet Hysteria
about 11 hours ago
Here’s the thing: on one side, we’ve got how people feel about...
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
2 days ago
As we clamor to optimize for AI search visibility, I’ve seen suggestions...
What We Learned From Studying Our Own “AI Proof” Keywords
8 days ago
I asked our ace data scientist, Xibeijia, if she could help me...
Google’s Free SEO Tools, Explained
8 days ago
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re...
Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era
8 days ago
AI Overviews appeared from nowhere in August 2024, and now appear on...
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
9 days ago
We decided to find out. We pulled one million keywords that triggered...
76% of AI Overview Citations Pull From Top 10 Pages
10 days ago
AI models draw on search engine indexes to enrich their static training...
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
13 days ago
For example, here’s an AI Overview in the 2nd position. I asked...
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
13 days ago
Google believes AI Mode content is good enough to show to users...
15 Marketing Conferences to Attend in 2025
15 days ago
Even better if it’s on your company’s dime. Here are the marketing...
AI Overviews Cite AI-Generated Content More Than Human Writing
17 days ago
Google uses “grounding” to improve their accuracy, but according to our research...
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
22 days ago
These are prominent pages on the web and those that other websites...