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Latest posts
Last updated 1 day ago
The easy formula to calculate true CAC across all your marketing channels
1 day ago
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on...
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
3 days ago
For anyone struggling with using AI in Instagram marketing, now is definitely...
The essential SEO tutorial for thriving in the age of AI-driven search
5 days ago
You want to learn about search engine optimization (SEO), but where do...
AI avatars are already here, and these are the trends I’m most bullish on
5 days ago
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale...
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
6 days ago
Chief Financial Officers (CFOs) are wired to want proof, not promises. While...
Buyer persona essentials: My top tips & examples to inspire yours
6 days ago
As I was scrolling on Facebook today, I noticed two ads. One...
The definition of a buyer persona [in under 100 words]
8 days ago
Marketing is a paradoxical undertaking: We create campaigns for the masses, but...
How to scale your hypergrowth marketing team from 5 to 25 people using this template
10 days ago
In times of chaos, marketing team structure is often overlooked, but for...
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
10 days ago
Let‘s be honest: if you’re running a business focused on AI tools...
16 best practices for email design, according to an email marketing consultant
10 days ago
Email design is a mix of art and science. You can have...
Marketing without the cringe: Jayde Powell on Gen Z audiences
11 days ago
I am “just threw out my back while turning to adjust my...
How to reduce marketing tool sprawl without losing the functionality you need
13 days ago
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape...