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Marketing Dive - Latest News
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Latest posts
Last updated about 18 hours ago
Coke creates chief digital officer role to keep pace with tech demands
about 19 hours ago
Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while...
Why Dos Equis revived the Most Interesting Man amid category headwinds
about 21 hours ago
Alison Payne, CMO for parent company Heineken USA, explains how the iconic...
Campaign Trail: Equinox uses AI to contrast fitness with digital fakery
about 21 hours ago
Created with agency Angry Gods, “Question Everything But Yourself” tackles an age...
E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop
1 day ago
The duo previously worked together around a Corpse Paint makeup collection that...
Apple taps Google Gemini to power AI features in multiyear deal
1 day ago
The pact around Gemini technology provides a potential advantage for Google in...
M&M’s spokescandies suit up as Marvel superheroes for global campaign
2 days ago
The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More...
Disney streamlines marketing into one unit focused on cohesion, agility
2 days ago
The company is creating a new enterprise-wide unit that unites teams from...
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign
2 days ago
“It’s Different Out Here” reinforces the idea that memories matter more than...
AI is accelerating measurement theater and creating ‘ghost ships’
2 days ago
“Ghost ships” are technically flawless models that never influence real decisions —...
Chipotle brand chief Chris Brandt steps down
3 days ago
The award-winning executive led marketing for the fast casual chain for nearly...
How Macy’s Media Network navigates complex ‘coopetition’ with Amazon
3 days ago
The platform, among the first major retail media networks to pilot Amazon’s...
Coach expands gaming footprint with The Sims virtual fashions
4 days ago
Wearable items with 65 print and color variations will be available for...