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Marketing Dive - Latest News
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Last updated about 16 hours ago
Wpromote acquires Giant Spoon, merging performance, creative proficiencies
about 16 hours ago
By merging skill sets, the resulting agency model hopes to appeal to...
Omnicom outlines new agency structure as IPG deal sharpens AI, data focus
about 16 hours ago
The newly combined network is built around six capability-based divisions and will...
Inside RC Cola’s comeback campaign
about 17 hours ago
Keurig Dr Pepper wants to bring the brand back into the conversation...
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
about 18 hours ago
The partnership follows a summer campaign with “How To Train Your Dragon”...
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
about 18 hours ago
The partnership follows a summer campaign with “How To Train Your Dragon”...
Why your agency’s state of incorporation should be a core business decision
about 22 hours ago
The legal secret to agency growth: DE, NV or WY? Maximize remote...
Breaking down the marketing silos: The real integration challenge
about 22 hours ago
What really holds marketing teams back? It’s not shrinking budgets; it’s organizational...
Winners and losers of Black Friday 2025
3 days ago
Online discounts were flat year over year. However, some retailers won with...
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
4 days ago
The brewer highlights several of its brands for a holiday campaign inspired...
Maybelline taps into microdrama trend with holiday content series
6 days ago
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty”...
How Urban Outfitters connects with Gen Z through brand collaborations
6 days ago
The retailer has increased sales growth and brand affinity in part by...
Inside Vaseline’s social-first, innovation-led marketing playbook
7 days ago
The brand is “pioneering the kind of desire at scale thinking” that...