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Marketing Dive - Latest News
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Last updated 2 days ago
Meta touts complementary powers of video, AI in overture to brands
2 days ago
At the NewFronts, executives said that generative AI tools are “are going...
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
2 days ago
Twenty-one percent of advertisers report no plans to align marketing with social...
Sociable: Meta offers tips for advertisers based on latest engagement trends
3 days ago
The Facebook- and Instagram-owner breaks down five key insights for marketers, including...
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
3 days ago
At the NewFronts, CBO Aji Mohan touted how Snap has been able...
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
3 days ago
The PepsiCo brand is celebrating its refreshed logo hitting store shelves this...
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
3 days ago
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings...
‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned
3 days ago
Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how...
Tubi pitches products, partnerships designed for specific ad verticals
4 days ago
Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced...
TikTok reassures brands on future as advertising ambitions broaden
4 days ago
Inventing a new model for social search and capitalizing on “out of...
How Sprite surpassed Pepsi by living and breathing pop culture
4 days ago
The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year...
Google adds retail media data to YouTube ads, beefing up pitch to brands
5 days ago
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display...
5 years of media evolution provide few answers to brands’ chaotic 2025
5 days ago
Planning around tariff disruption echoes the pandemic, a moment the industry did...