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Marketing Dive - Latest News
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Latest posts
Last updated about 14 hours ago
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data
about 14 hours ago
Deeper integrations with the companies’ demand-side platforms and a new Conversion API...
Retail and grocery brands dominate ChatGPT ads
about 16 hours ago
Since OpenAI began running ads four weeks ago, data tracked by Sensor...
Influencer pay lacks transparency: Here’s what the numbers say
about 17 hours ago
Despite an increase in spending on creators, just 51% of marketers have...
Why Unleashed Brands tapped VaynerX to pump up social media marketing
about 17 hours ago
CMO Pat O’Toole, formerly of Burger King, details his first campaign at...
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
1 day ago
The social-heavy effort comes as the chain faces social media and competitor...
Domino’s redefines celebrity meals in social-first campaign
1 day ago
Ahead of March Madness, the pizza brand is hoping influencers will drive...
How Ford is accelerating its global campaign as it returns to Formula 1
2 days ago
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad...
CMOs face risks locking brands into agency AI platforms: Gartner
3 days ago
The researcher predicts that half of agencies’ proprietary AI platforms will become...
Graza olive oil enters new category with largest paid campaign to date
3 days ago
“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing...
How Brooks Brothers is refreshing the oldest apparel brand in the US
3 days ago
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how...
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
4 days ago
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy...
Why Papa Johns is going back to basics in latest marketing shakeup
4 days ago
The pizza chain has reestablished local marketing co-ops and plans to launch...