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Last updated 30 minutes ago
How Shake Shack removes friction between web traffic and app downloads
32 minutes ago
As it begins to invest in paid media at scale, the fast...
From stadium to screen: How marketers can capture Gen Alpha’s loyalty at the biggest game of 2026
about 6 hours ago
The world’s biggest game is their debut. Learn how to capture Gen...
Campaign Trail: How a SaaS firm used AI to turn clients into ad stars
3 days ago
Customer experience firm 8x8 transformed real-life clients into action heroes in ads...
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
4 days ago
The brand is working hard to realign around sports and encourage young...
Snap’s new app ad formats aim to lower CPAs, drive reach
4 days ago
Among the new offerings are Playable App Ads that allow Snapchat users...
American Eagle’s celebrity marketing drew outcry — and new customers
4 days ago
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign...
Inside Peach & Lily’s unconventional influencer marketing strategy
4 days ago
The skin care brand sent unbranded versions of its product to creators...
Why Checkers and Rally’s are keeping the pedal to the metal on value
4 days ago
CMO Scott Johnson explains how the sister chains built on a new...
Modelo doubles down on college football marketing to reach sports fans
4 days ago
Representing a 20% jump in spend over last year, the brand’s latest...
Unlocking brand potential with next-generation domain names
4 days ago
Innovative, forward-thinking brands are discovering the power of creative domain extensions like...
Cracker Barrel: Another case of the blanding of branding
5 days ago
Restaurants must engage core and growth audiences to understand what they value...
How legacy CPG brands can crack the social-first marketing code
5 days ago
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the...