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Marketing Dive - Latest News
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Latest posts
Last updated 40 minutes ago
Carter’s CMO on evolving marketing by pairing heritage with progress
41 minutes ago
The first creative under Global CMO Sarah Crockett captures a universal truth...
Expedia bets on creator-led marketing with IShowSpeed partnership
about 22 hours ago
The platform is becoming the official travel partner of the livestreamer known...
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
about 24 hours ago
Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions...
Coors Light elongates name to celebrate World Cup goals
1 day ago
The campaign, which includes a national ad spot by Droga5, is also...
Snowflake helps unlock data collaborations with consent signals from OneTrust
1 day ago
AI exacerbates challenges around data privacy because the only remedy for having...
Snowflake helps unlock data collaborations with consent signals from OneTrust
1 day ago
AI exacerbates challenges around data privacy because the only remedy for having...
WPP says turnaround is making early progress, but there’s a long road ahead
2 days ago
A key revenue metric declined 6.7% in Q1 as the group contended...
CMOs built up CEO trust. Now they must prove they can drive growth.
2 days ago
While CEOs are increasingly confident in the CMO’s understanding of their company’s...
Chipotle appoints Fernando Machado as chief brand officer
3 days ago
The former CMO at companies including Burger King and Activision Blizzard takes...
Buchanan’s celebrates Latino community, culture ahead of World Cup
3 days ago
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and...
VaynerX’s new agency wants to help brands master the attention economy
3 days ago
The Tamara Group seeks to flip the typical agency split between strategy...
Albertsons injects fresh retail media data into YouTube advertising
3 days ago
Display & Video 360 struck a similar pact with Kroger, an Albertsons...