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Marketing Dive - Latest News
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Latest posts
Last updated about 2 hours ago
French’s mustard goes green as part of ‘Minions & Monsters’ tie-in
about 2 hours ago
A custom animated spot and a limited-time mustard product inspired by Goomi...
Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
about 5 hours ago
TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow”...
How Litter-Robot’s first CMO uses marketing to drive cat ownership
about 23 hours ago
Hew Loyd discusses how parent company Whisker is positioning itself as a...
Sociable: Snapchat offers unified optimization approach to app marketers
1 day ago
The platform is integrating a wider range of response signals into a...
Manischewitz celebrates Jewish matchmaking with reality dating series
1 day ago
The kosher foods brand is tapping into trends around episodic content with...
Athletic Brewing opens marketing tap to stand out in crowded summer
1 day ago
The brand expects to hike its national media spend 120% over the...
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
1 day ago
The better-for-you beverage brand recently teamed with Cardi B and has doubled...
Google upgrades AI search ads: what marketers need to know
2 days ago
A range of new tools announced at Marketing Live follow the platform...
Ally courts millennial, Gen Z customers with new brand platform
2 days ago
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank...
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots
2 days ago
A trio of vignettes drop content creator Delaney Rowe into the cutthroat...
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
2 days ago
“Todo o Nada” was created by an all-Mexican creative team and will...
Oscar Mayer’s Wienermobile race returns with bolder media blitz
3 days ago
After boosting hot dog sales last year, the event is jumping from...