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Marketing Dive - Latest News
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Last updated 1 day ago
Creator fit beats follower count for brands: Here’s what the numbers say
1 day ago
The creator economy is expected to hit nearly half a trillion dollars...
Ann Taylor stages a brand comeback with Substack, fall fashion blitz
1 day ago
The brand’s first major integrated campaign in nearly a decade follows initiatives...
Newman’s Own bets on its purpose-driven heritage to engage millennials
3 days ago
Years after Paul Newman’s death, the brand’s new CMO sees opportunity in...
Sociable: YouTube rolls out improvements for connected TV
2 days ago
The company added multiple new features, including the ability to turn creator...
Why Nuuly is betting on a microdrama for its social-first fall campaign
2 days ago
The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad...
Today’s marketing data is too saturated to be oil — it’s uranium
3 days ago
An overabundance of data can do damage if marketers don’t figure out...
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
3 days ago
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams...
IAB revisits AI disclosure in ads as legal requirements multiply
4 days ago
With a string of new legislation creating a patchwork of legal requirements...
Chipotle broadens Gen Alpha marketing with Salish Matter collab
4 days ago
A partnership with the 16-year-old YouTube and TikTok star marks the first...
Liquid Death and Garage Beer take on AI data centers — with pee
5 days ago
The challenger brands teamed up with Jason Kelce to make a peculiar...
ANA cautions marketers against overreliance on retail media data
5 days ago
The trade body follows the IAB in trying to establish shared metrics...
Under Armour ends partnership with The Rock amid marketing reset
5 days ago
The athletic brand said the decade-long relationship came to a “natural conclusion”...