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Last updated 2 days ago
Geico Gecko steps into new role as AI-generated podcast guest
2 days ago
The mascot’s appearance on “Fudd Around and Find Out” is part of...
Sociable: Google enlists Walmart Connect to enhance YouTube ad insights
2 days ago
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how...
AI disclosure labels don’t hurt ad performance: Here’s what the numbers say
2 days ago
As laws requiring AI use in ads to be disclosed become more...
Sociable: Pinterest adds Amazon Storefront linking
3 days ago
Eligible creators can now include affiliate links in the Pins, allowing their...
L’Oréal Paris helps shape ‘Legally Blonde’ origin story in streaming tie-up
3 days ago
The brand is a sponsor of the new “Legally Blonde” prequel show...
Bumble’s YouTube advice show tackles dating anxiety amid user slump
3 days ago
The show is part of a larger effort by the app to...
How GSTV steps up audience targeting with Stagwell’s agentic system
3 days ago
Slim Jim maker Conagra Brands is the video network’s first advertiser to...
ChatGPT ads get measurement boost from new LiveRamp partnership
4 days ago
Working with LiveRamp could help shore up OpenAI’s ad business ahead of...
Accenture acquires Whalar agency to gain creator economy advantage
4 days ago
The shop has managed more than $600 million in creator campaigns and...
How Jelly Belly is repositioning its brand for ‘social epicureans’
4 days ago
The new “Bean Appetit” campaign is meant to reintroduce the brand to...
The problem for brands isn’t their marketing strategy — it’s their structure
4 days ago
Organizations that fail to deliver have often hired great talent into a...
How American Eagle is kicking off its deal with the new face of soccer
5 days ago
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine...