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Last updated 1 day ago
Cultural zeitgeist and impacting margins: Your Marketing Week
1 day ago
At the end of every week, we look at the key stories...
‘Straightforward but optimistic’: One renewable brand on challenging the energy sector
3 days ago
Challenger brand Good Energy is aiming to offer green-conscious consumers an alternative...
Klarna CMO: Too many brands ‘drink the Kool-Aid’ on the idea of ‘fandom’
2 days ago
Brands that talk about driving fandom and being part of pop culture...
One mobile game on backing brand to negate the ‘performance plateau’
2 days ago
Formation Games is introducing brand marketing to its flagship title Club in...
Marketers’ top uses for AI revealed
13 days ago
More than two-thirds of the Language of Effectiveness sample are using AI...
The Week in Tech: A landmark trial for Meta and there’s such a thing as too honest
4 days ago
Marketing Week’s weekly round-up of the technology stories that impact the marketing...
Why treating LLMs like ‘VIP customers’ helped one brand fuel visibility
5 days ago
By overhauling its search strategy to appeal to LLMs, B2B cybersecurity firm...
Klarna CMO to depart after nine years
5 days ago
David Sandstrom is credited with building the Swedish fintech into "one of...
How influencer strategy is evolving as B2B buying enters AI era
4 days ago
With LLMs playing an increasing role in B2B decision-making, brands must evolve...
Brand purpose was little more than lip service – and AI proves it
4 days ago
Marketers were quick to jump aboard the brand purpose trend - but...
Trainline, Virgin Atlantic and RED Driving School in ‘drip pricing’ probe
4 days ago
The CMA is investigating whether the businesses failed to make the full...
Estée Lauder backs ‘winning playbook’ as 10,000 jobs cut
3 days ago
The beauty giant’s CEO rejected speculation over its talent base following mass...