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Latest posts
Last updated about 7 hours ago
Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV
about 7 hours ago
Marketers are under increasing pressure to deliver better business outcomes, even as...
Pause for effect: How pause ads reach viewers at can’t-miss moments
about 10 hours ago
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers...
Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
about 11 hours ago
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its...
Here’s what media buyers say they need to accelerate ad spend on Netflix
about 22 hours ago
Netflix’s advertising business definitively took flight in the first half of 2025...
Amazon and Instacart’s former advertising leader is transforming the way Walmart grows
about 22 hours ago
The article was first published by Digiday sibling Modern Retail Seth Dallaire...
Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
about 22 hours ago
This week’s Media Briefing digs into why The New York Times is...
Podcasts become a strategic IP play for Hollywood talent
about 22 hours ago
Podcasts are giving film and TV stars a path to something rare...
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
2 days ago
Unilever’s been building a generative AI assembly line for its digital creative...
Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy
2 days ago
This story was first published by Digiday sibling Glossy Procter & Gamble...
Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
2 days ago
It can be difficult for smaller advertisers to gain a foothold in...
Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
2 days ago
As the release of “Grand Theft Auto VI” grows closer, Rockstar Games...
The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
2 days ago
More than 80 media executives huddled in New York last week under...