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Latest posts
Last updated about 17 hours ago
Google’s latest commerce moves deepen the battle over agentic shopping
about 17 hours ago
If Google’s latest commerce announcements signal anything, it’s that the tech platform...
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
about 17 hours ago
Campaign consistency has been a brand marketing best practice for decades. Changing...
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
about 17 hours ago
The NBA is ramping up its bet on creator-led commentary, elevating YouTube...
Unpacked: How loyalty programs power lifecycle marketing strategies
3 days ago
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer...
Walmart warns it may have to raise prices due to fuel costs
4 days ago
This story was first published by Digiday sibling Modern Retail Higher fuel...
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
4 days ago
WPP’s chief AI officer has a theory about agentic AI. It is...
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
4 days ago
This article was first published by Digiday sibling Modern Retail TikTok Shop...
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
4 days ago
Autonomous agent-to-agent trading could hit scale within six to 12 months. But...
How mobile’s measurement playbook is solving the web’s fragmentation problem
4 days ago
Ran Avrahamy, Chief Marketing Officer, AppsFlyerWeb marketers have spent years building performance...
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
5 days ago
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway...
OpenAI gives ChatGPT ads a visual upgrade
5 days ago
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s...
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
5 days ago
This week’s Media Briefing will examine why Google’s latest AI search overhaul...