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Last updated 1 day ago
Media Briefing: Ads for AI agents have a measurement problem
3 days ago
This week’s Media Briefing looks at the emerging race to measure and...
Butler/Till extends agentic media buying tests into audio with iHeartMedia
3 days ago
AI media buying tests are expanding to audio. Rochester, N.Y.-based independent media...
Future of Marketing: For the source of Nike’s decline, ignore the easy answers
2 days ago
There’s a sneaker shop in my neighborhood where troops of lithe, late...
Discord adds lower funnel with outcomes push
2 days ago
Discord is taking its ads business further down the funnel with its...
Walmart gets close to $3 billion in tariff refunds
2 days ago
This story was first published by Digiday sibling Modern Retail Tariff refunds...
For brands, the creator ambassador is becoming a creator executive
2 days ago
It wasn’t that long ago that a brand announcing a creator had...
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
2 days ago
This story was originally published on sister site, Modern Retail Launched in...
Why fragmented buyer signals are holding back B2B marketing
2 days ago
By Adobe Over the past few years, B2B buying has changed dramatically....
The winners and losers of YouTube’s view count and monetization overhaul
3 days ago
Earlier this year, YouTube made a major infrastructure play to help iron...
Target plans to lower prices after receiving almost $1 billion in tariff refunds
3 days ago
This story was originally published on sister site, Modern Retail Tariff refunds...
Creators are moving into brands’ AI search playbooks
3 days ago
There’s a new deliverable on the creator brief: AI visibility. As more...
OpenAI’s ads business hits Europe at the six month mark
4 days ago
OpenAI will begin serving ads to people using ChatGPT across 31 European...