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Last updated about 9 hours ago
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
about 10 hours ago
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting...
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
about 10 hours ago
Welcome to the era of the ad network arms race. Over the...
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
about 10 hours ago
Interested in sharing your perspectives on the media and marketing industries? Join...
In the age of AI Overviews, Tripadvisor wants to be the destination
about 10 hours ago
Advertisers aren’t feeling the direct blow of generative AI on traffic the...
How leading publishers use data to refine subscription and ad strategies
about 19 hours ago
Michael Silberman, evp of media strategy, Piano Between AI search summaries and...
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
1 day ago
While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused...
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
1 day ago
Two years after its launch, The Trade Desk’s Kokai tool has acquired...
WTF is behind the explosion of faceless creators?
1 day ago
Faceless creators are taking over social media. Now, they’re coming for brands’...
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
1 day ago
Integral Ad Science, a publicly listed ad tech company with a market...
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
1 day ago
Roblox is officially the home of the most popular video game of...
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
1 day ago
Today’s teens and twentysomethings are the future of TV audiences. So it’s...
Sam’s Club sees initial success with digital checkout
4 days ago
This story was originally published on sister site, Modern Retail Last October,...