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Last updated about 11 hours ago
How Reuters’ dynamic paywall is boosting subscriptions and ads
about 11 hours ago
“It’s basically like magic. Overnight, the dollars start to flow.” That’s how...
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
about 11 hours ago
The Interactive Advertising Bureau’s (IAB) first Creatorfronts in New York City yesterday...
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
about 11 hours ago
Public ad tech is disappearing and an investment banker just explained why...
Perplexity is betting big on creators
about 11 hours ago
Social networks poured money into TV advertising even though their whole existence...
Future of TV Briefing: Every major streaming subscription price increase since 2019
about 11 hours ago
This week’s Future of TV Briefing features charts breaking down every monthly...
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
about 23 hours ago
In an era when website visits are tanking, primarily due to AI-overviews...
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
1 day ago
Google, Meta and Amazon already capture 56% of U.S. advertising revenue, with...
As more surfaces become ad inventory, the economics get complicated
1 day ago
Subscribe: Apple Podcasts • Spotify Ads have broken containment. They’re no longer...
Electronic Arts is bundling its games to make a bigger pitch to advertisers
1 day ago
The holiday season is the proving ground for media owners. It pays...
Kroger’s ad business sees most profit growth since 2021
1 day ago
This story was first published by Digiday sibling Modern Retail Retail media...
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
1 day ago
Marketers are catching on that AI doesn’t rank their brands, it decides...
Marketers are using AI search concerns to argue for higher media budgets
1 day ago
What connects running shoes, home insurance and luxury cars? Customers take their...