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Last updated 3 days ago
Future of Marketing Briefing: The case for and against the death of the big brand ad
3 days ago
One quick note before the main event: as a Digiday+ member, you...
Google quietly gives ground on PMax controls
3 days ago
Google’s Performance Max product has frustrated and bemused media buyers since its...
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
3 days ago
This story was first published by Digiday sibling ModernRetail Kroger’s announcement last...
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
4 days ago
This week’s Media Briefing looks into the emerging vibe shift in AI...
As athletes embrace owned media properties, they’re pushing for more involved brand deals
4 days ago
Two days before the climax of this year’s World Cup, kitmaker Adidas...
In Graphic Detail: The real impact of creators at the World Cup
4 days ago
The 2026 FIFA World Cup is over, and the impact of content...
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
4 days ago
Competition to hold and own live sports coverage has been seeping out...
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
4 days ago
Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but...
Why agencies are taking a hybrid approach to synthetic audience research
5 days ago
Traditional research can be slow, expensive and hard to scale but agencies...
Fears of Big Tech bias underpin debates around W3C’s Attribution API
5 days ago
In a relatively obscure industry standards body, the World Wide Web Consortium...
Mastercard is tapping foodie creators to drive awareness and adoption
5 days ago
Mastercard recently rolled out an episodic social series focused on foodie creators...
How Bloom Nutrition is expanding internationally
5 days ago
This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts...