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Latest posts
Last updated about 10 hours ago
How creators are becoming their own networks with Night agency’s David Huntzinger
about 10 hours ago
Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator...
MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
about 10 hours ago
What’s in a name, you ask? In the case of MMA, a...
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
about 10 hours ago
This story was originally published on sister site, Modern Retail In 2021,...
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
about 10 hours ago
Advertising loves to talk about transformation. It’s less fond of actually doing...
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
about 10 hours ago
Farewell Privacy Sandbox, we barely knew ye. At its launch, Google heralded...
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
1 day ago
There was hardly a conversation, onstage or during the Town Halls, at...
In Graphic Detail: How AI search is changing publisher visibility
1 day ago
Generative AI platforms are exploding, as more people use these tools for...
TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
1 day ago
Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t...
Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
1 day ago
It’s difficult to contextualize how marketers are strategizing for next year as...
How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
1 day ago
Digiday+ Research’s recently released holiday marketing report examines which commerce channels are...
Sora 2 copyright calculations highlight new role for agencies as risk whisperers
4 days ago
OpenAI’s launch of Sora 2, its video generation tool and would-be social...
Walmart.com’s search results put ads front and center — a playbook Amazon pioneered
4 days ago
This story was originally published on sister site, Modern Retail In 2019,...