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Last updated 2 days ago
Publicis and The Trade Desk settle their dispute, but tell no one why
2 days ago
Publicis and The Trade Desk have made up, which is either a...
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
3 days ago
Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms...
The World Cup is a big chance for retail media to prove itself to advertisers
3 days ago
This story was first published by Digiday siblings ModernRetail and Glossy The...
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
3 days ago
Sports sponsorships have long been reserved for big brands with big budgets...
The Rundown: AI clones split the creator economy
3 days ago
AI clones are creating a new fault line in the creator economy...
Agency AI pitches are starting to face harder questions
4 days ago
Despite the ubiquity of artificial intelligence in marketing materials over the past...
What brands are paying to advertise around the World Cup
4 days ago
This story was first published by Digiday siblings Glossy and Modern Retail...
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
4 days ago
Made-for-advertising websites have found a new way to lure users in: AI-generated...
Why Dove is betting on hundreds of creators for the World Cup
4 days ago
Dove Men is activating what could be considered a small army of...
Media Briefing: Publishers put premium video behind the paywall to sell subscriptions
4 days ago
This week’s Media Briefing will look at why publishers including The Wall...
OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp
4 days ago
OpenAI’s speed dating tour of ad tech has a new match: LiveRamp...
LinkedIn wants to own B2B creator discovery with new creator marketplace
4 days ago
LinkedIn is making a late but logical move to own B2B creator...