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Latest posts
Last updated about 15 hours ago
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
about 15 hours ago
The sad news of John Gentry’s death, the CEO of OpenX, emerged...
Beverage brands update Dry January marketing based on changing consumer habits
1 day ago
This story was first published by Digiday sibling Modern Retail This January,...
Mythbuster: What AI is not about to do in advertising
1 day ago
As the hype around AI thins into something closer to reality, the...
The EC further pushes to rein-in Google’s ad tech monopoly
1 day ago
The European Commission published provisional findings on Google’s ad tech stack, ruling...
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
1 day ago
A claim from X has has taken on a life of its...
Forrester’s principal media report: It’s here to stay, so wise up on how to use it
1 day ago
There are some in the marketing and media industries who might not...
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
2 days ago
Google’s testimony to U.K. lawmakers this week did more than restate familiar...
How apparel brands aim to win the spotlight at the Winter Olympics
2 days ago
This story was first published by Digiday sibling Modern Retail Apparel and...
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
2 days ago
This story was first published by Digiday sibling Modern Retail Apparel and...
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
2 days ago
Yahoo is intentionally making its demand-sider platform (DSP) less sticky. That cuts...
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
2 days ago
This week’s Media Briefing looks at the impact of Google’s latest core...
The case for and against influencer-led Super Bowl ads
3 days ago
While creators have established themselves as essential marketing assets, A-list celebrities continue...