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Last updated about 13 hours ago
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
about 13 hours ago
CFOs are demanding more from marketing — and not in the usual...
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
about 13 hours ago
Omnicom leadership has taken its share of lumps since closing on the...
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
about 13 hours ago
This story was originally published on sister site, Modern Retail Dame is...
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
about 13 hours ago
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros...
How creator talent agencies are evolving into multi-platform operators
about 13 hours ago
The legacy agency model, long overdue for a reckoning, is finally being...
Agencies grapple with economics of a new marketing currency: the AI token
1 day ago
As marketing agencies embed generative AI applications into their work, they’re adapting...
OpenAI’s ad push begins, and The Knot is co-piloting
1 day ago
Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial...
WTF is Meta’s Manus tool?
1 day ago
Meta quietly made an unusual addition to its Ads Manager toolset last...
As hold cos restructure, BBDO reframes client relationships
1 day ago
Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers...
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
1 day ago
Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad...
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
1 day ago
This story was originally published on sister site, Modern Retail A couple...
Why neuro-contextual AI changes how marketers plan media
2 days ago
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has...