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Latest posts
Last updated about 7 hours ago
Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?
about 7 hours ago
Let’s Make A Deal When marketers select an agency to work with...
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
about 10 hours ago
Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday...
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
about 12 hours ago
Wall Street investors know that in the advertising business, Q1 is generally...
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
about 22 hours ago
The tech stacks brands were using 10 years ago probably aren’t suited...
A New Standard For Transparency In CTV: What Advertisers Should Expect
about 23 hours ago
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting...
What’s Really Possible; The New Home Takeover
1 day ago
POSSIBLE is over the AI hype; real estate is going tech; and...
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing
1 day ago
In a largely creative industry like advertising, performance marketing can seem a...
Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
1 day ago
Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which...
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
2 days ago
The two longest-standing names in the affiliate and partnership marketing category, Rakuten...
What A Lead Generation Conference Taught Me About Fixing Ad Ops
2 days ago
I didn’t expect to walk into a lead generation and customer acquisition-focused...
The Trade Desk Makes Its DSP Available Within Skai And Pacvue
2 days ago
Don’t hate, integrate. That could be the programmatic motto. And it’s definitely...
AdMarketplace Is Piloting Performance Ads In AI Chat
2 days ago
AI chat is starting to look more and more like a media...