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Latest posts
Last updated about 9 hours ago
How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers
about 10 hours ago
When Ours, a telehealth service for couples counseling, launched in 2020, it...
Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic
about 10 hours ago
With the razzle-dazzle portion of the upfronts long over, the ad industry...
Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux
about 10 hours ago
Google can’t stop catching fines in Europe; Roblox game developers might finally...
Marriott Takes The Leap Into Retail Media With New Media Network
3 days ago
Retail media is on fire. And it seems like every company wants...
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
3 days ago
There’s bigger fish to fry before broadcasters and streamers get bogged down...
Comic: Revenge Of The Data Nerds
3 days ago
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem...
Cut Out The Tag; Of Paramount Value
3 days ago
Nike revamps its iconic slogan; CBS is on its way to becoming...
The Remedies Edition
4 days ago
Google is running a search monopoly, but the remedies are light. How...
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
4 days ago
Remedies in the federal search antitrust case against Google landed with a...
Scale Without Sacrifice: Unlocking Commerce Media’s Next Chapter
4 days ago
Commerce media is booming, and everyone wants a piece of it. For...
Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network
4 days ago
The AIs are here. Now they need an ad network. In all...
Chrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird
4 days ago
Google's penalties were pretty lenient; brand crossovers may have gone too far...