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Latest posts
Last updated about 2 hours ago
Amazon’s Interactive CTV Ad Suits Now Includes Creative Optimization
about 2 hours ago
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair...
Is Agentic Commerce An Oasis Or Mirage?
about 10 hours ago
This week, I’m ruminating on the word mirage. It is a useful...
Penske Media Illuminates Dark Traffic To Find New Revenue
about 10 hours ago
Publishers are losing search traffic as consumers flock to generative AI answer...
The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
about 11 hours ago
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo...
PubMatic’s Agentic AI Is Going Beyond Direct Deals
3 days ago
The days of agentic ad tech being only for direct ad buys...
Roku Delivers Upfront Dinners With A Side Of Full-Funnel
3 days ago
Roku hosted several client dinners with all of the major holding companies...
InMobi Goes All In On iOS; Automation, But With Handholding
3 days ago
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced...
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
4 days ago
The Trade Desk made $689 million in Q1 2026, up 12% from...
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform
4 days ago
Between a new quarterly earnings report and the launch of an updated...
Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google
4 days ago
Half of Magnite’s C-suite may be heading out the door, but the...
A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?
4 days ago
Publishers that want access to programmatic CTV demand are under immense pressure...