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Last updated 2 days ago
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
2 days ago
Streaming audio and podcasts are already a consumer staple. But advertisers still...
Programmatic TV Home Screens And Gaming Ads For Kids
3 days ago
How can companies put ads in new places, but still get the...
How Degree Is Positioning Itself For The World Cup
3 days ago
In digital advertising, if you haven’t planned your event-based campaigns several months...
Publisher Problems, DSP Solutions; Who’s Tagging Out?
3 days ago
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has...
This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns
3 days ago
Agentic systems and the scarecrow from “The Wizard of Oz” have more...
The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook
3 days ago
With an anticipated viewership of more than 1.5 billion people, the 2026...
Why Prediction Is Replacing Precision For Outcome-Driven Advertising
4 days ago
For years, the advertising model was contextual. If an insurance provider wanted...
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
4 days ago
Not On My Dime Marketers are increasingly using AI, but mostly for...
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
4 days ago
Samsung Ads is making its home screen ads available programmatically, the company...
The Competitive Signals Hiding Inside Social Ad Auctions
4 days ago
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last...
Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else
4 days ago
The world of political advertising is still a little old-school. First off...
The Gwyneth Effect, Measured
5 days ago
You don’t usually hear someone talk about peptide serums, CAC and customer...