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Latest posts

Last updated about 10 hours ago

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

about 10 hours ago

YouTube won the race to be the web’s desktop video destination. Then...

Paramount Skydance Is Trying To Buy WBD. Now What?

about 23 hours ago

Late last week, Netflix walked away from plans to acquire Warner Bros...

Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo

about 23 hours ago

Family-safety app Life360 has been quietly building an ad tech stack. Last...

Comic: CTV Tracking

about 24 hours ago

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising...

Skate Where The Puck Is Going; Malware, Malware, Everywhere

about 24 hours ago

The NHL develops new revenue streams; malware makes its way into the...

Will The Trade Desk Right-Size Its Margins?

1 day ago

Fees, fees, fees. The Trade Desk is facing market pressure in all...

Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio

1 day ago

It can be hard to measure the effect of advertising on in-person...

Sallie Has An Ad Business And Meta Is Declining Credit Cards

2 days ago

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start...

Netflix Embraces The CAPI Trend; Can AI Save The News?

2 days ago

Netflix unveils a conversion API; some publishers are using AI tools to...

Amazon Audiences Are Coming To Netflix

2 days ago

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that...

Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model

3 days ago

As audiences spend more time with creator-led video on YouTube and TikTok...

What Marketers Miss When Their Data Isn’t Inclusive

3 days ago

Marketers endlessly talk about growth and ROI, but they leave potential on...