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Latest posts
Last updated about 24 hours ago
The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues
1 day ago
The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two...
What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?
1 day ago
Practically everyone on Earth likes ice cream. (If you don’t, feel free...
Amazon’s Damned-If-You-Don’t Pitch; Why Regular Isn’t Easy
1 day ago
Hey everyone! The AdExchanger team has gone grillin’ for July 4th. The...
Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media
2 days ago
When you hear the word “crystal,” what’s the first thing that comes...
When Did Ad Tech Get So Obsessed With Outcomes, Anyway?
2 days ago
Talking about outcomes is practically a mandate, especially in the CTV space...
The Hold On Holdcos; Temu’s Baaaaack
2 days ago
Have agency holdcos put too many eggs in the AI basket?; Temu...
Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise
3 days ago
When WhatsApp began serving ads in mid-June, there were two main reactions...
How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai
3 days ago
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes...
Introducing The Wedding Tech Stack
3 days ago
Today, David’s Bridal is as much an AI-powered tech company as it...
All You Can Eat Video Buffet; No Cannes Do
3 days ago
Where would the New York Times be without its recipes?; Cannes Lions...
The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025
4 days ago
In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing...
The ‘Hands-Off’ FTC That Can’t Help Getting Involved
4 days ago
The fully Republican Federal Trade Commission under Chair Andrew Ferguson is taking...