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Latest posts
Last updated about 1 hour ago
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
about 1 hour ago
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped...
The Programmatic Auction Is Changing In Real Time – Here’s How
about 12 hours ago
Programmatic advertising has changed a lot in the nearly 20 years since...
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
about 12 hours ago
Today’s explosion of AI service providers has everyone looking back at the...
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
about 13 hours ago
End-To-When? Fully automated AI-powered ad buying is real – so long as...
Snap Stops Grading Its Own Homework
1 day ago
Advertisers don’t always trust the measurement they get directly from ad platforms...
Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next
1 day ago
Coming back from POSSIBLE last month, one thing stood out to me...
Brands Don’t Need Perfect Data To Use AI
1 day ago
There is a common refrain that AI requires high-quality data to deliver...
Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself
1 day ago
Chat To Cart As more people use AI chatbots for, well, everything...
Influencer Marketing Grows Up
2 days ago
Influencer marketing used to be the squishy line on a media plan...
Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments
2 days ago
Tale of Two Webs As AI answer engines reshape how audiences discover...
Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”
3 days ago
The word “innovation” gets thrown around in every press release and new...
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
3 days ago
Hundreds of exasperated and unexpected ad industry phone calls were made on...