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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated 4 days ago
2025 IAB Podcast Upfront: The Industry’s Definitive Podcast Marketplace Returns
4 days ago
New York – September 4, 2025 — Podcasting is one of the...
Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined
about 1 month ago
NEW YORK – August 6, 2025 – The commerce media landscape has...
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report
about 2 months ago
New York, NY, July 15, 2025 – Video’s transition to the future...
IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming
3 months ago
NEW YORK – June 26, 2025 As gaming continues to capture consumer...
IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation
3 months ago
New Leadership Will Tackle Next Wave of Innovation Across AI, Commerce Media...
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
3 months ago
Public Comment Open Until August 11, 2025 NEW YORK – June 10...
IAB Releases General Terms for Digital Advertising Agreements for Public Comment
4 months ago
Public Comment Period Open For 60 Days Until July 21, 2025; IAB...
IAB and MRC Release Attention Measurement Guidelines for Public Comment
4 months ago
Public Comment Period Open Through July 12, 2025 New York, NY —...
IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congressional Districts
4 months ago
NEW YORK – April 30, 2025 – The internet has long been...
IAB Double-Clicks on AI: Taps Caroline Giegerich as VP, AI, and Partners with Consultants Alvarez & Marsal (A&M)
4 months ago
A&M’s (M&E) Group to Advise on Development of Industry Standards and Strategy...
Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB
5 months ago
Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New...
Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB
5 months ago
New York – NY – April 17, 2025 – Internet advertising revenues...