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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated about 1 month ago
IAB Releases Campaign Data Standards 1.0 for Public Comment
about 1 month ago
New York, NY – May 11, 2026 – The Interactive Advertising Bureau...
IAB 30th Anniversary
about 1 month ago
For three decades, the digital advertising industry has been defined by innovation...
U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB
about 1 month ago
New York, NY – May 5, 2026 – U.S. digital video ad...
IAB Statement on the SECURE Data Act
about 2 months ago
WASHINGTON, D.C. — Interactive Advertising Bureau (IAB) released the following statement from...
Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary
about 2 months ago
Creator Advertising is Now a Core Media Channel, with Spend Reaching $37B...
IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era
2 months ago
New York, NY – April 14, 2026 – Today at the IAB...
IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media
3 months ago
NEW YORK – March 17, 2026 – On April 14 in New...
IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
3 months ago
NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the...
IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
4 months ago
The Highly Anticipated IAB Main Stage Returns on March 25 New York...
IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment
4 months ago
Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital...
IAB Releases Draft Legislation Addressing AI Scraping
4 months ago
PALM SPRINGS, Calif. (February 2, 2026) – The Interactive Advertising Bureau (IAB)...
IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad Measurement
4 months ago
New York, NY – February 2, 2026 – Today, at the 2026...