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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated 12 days ago
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB
12 days ago
Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet...
Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs (CAPI) for Connected TV
about 1 month ago
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven...
AI Ranks Among Consumers’ Most Influential Shopping Sources According to New IAB Study
about 1 month ago
First-of-its-Kind Research Highlights How AI is Enhancing Modern Shopping with Strong Influence...
IAB Addresses Changing Market Dynamics, Reinvents its Marketplace Event Schedule
about 1 month ago
New York – October 21, 2025 — Today the Interactive Advertising Bureau...
IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth
2 months ago
New York – September 25, 2025 – Advertisers, facing a shifting economy...
2025 IAB Podcast Upfront: The Industry’s Definitive Podcast Marketplace Returns
3 months ago
New York – September 4, 2025 — Podcasting is one of the...
Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined
4 months ago
NEW YORK – August 6, 2025 – The commerce media landscape has...
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report
5 months ago
New York, NY, July 15, 2025 – Video’s transition to the future...
IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming
5 months ago
NEW YORK – June 26, 2025 As gaming continues to capture consumer...
IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation
6 months ago
New Leadership Will Tackle Next Wave of Innovation Across AI, Commerce Media...
IAB Releases Digital Advertising Invoice API Specifications for Public Comment
6 months ago
Public Comment Open Until August 11, 2025 NEW YORK – June 10...
IAB Releases General Terms for Digital Advertising Agreements for Public Comment
7 months ago
Public Comment Period Open For 60 Days Until July 21, 2025; IAB...