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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated 3 days ago
IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
3 days ago
NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the...
IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video
9 days ago
The Highly Anticipated IAB Main Stage Returns on March 25 New York...
IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment
23 days ago
Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital...
IAB Releases Draft Legislation Addressing AI Scraping
about 1 month ago
PALM SPRINGS, Calif. (February 2, 2026) – The Interactive Advertising Bureau (IAB)...
IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad Measurement
about 1 month ago
New York, NY – February 2, 2026 – Today, at the 2026...
IAB Board of Directors Appoints New Chair for 2026: NBCUniversal’s Alison Levin, President of Advertising and Partnerships
about 1 month ago
IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back...
IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI
about 1 month ago
NEW YORK (January 28, 2026) – Amid the industry’s rapid transition from...
IAB Launches Authorized Assessor Program in Connection with IAB Diligence Platform and FTI Consulting
about 1 month ago
New York, NY – January 21, 2026 – The Interactive Advertising Bureau...
IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape
about 2 months ago
New York, NY – January 15, 2026 – The Interactive Advertising Bureau...
IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon
3 months ago
ALM Remains the Industry’s Catalyst for Big Ideas and Bold Moves Addressing...
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB
4 months ago
Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet...
Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs (CAPI) for Connected TV
4 months ago
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven...