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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated 11 days ago
IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
11 days ago
New York, NY – September 10, 2026 – Interactive Advertising Bureau (IAB)...
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
12 days ago
New York, NY – September 09, 2026 – Artificial intelligence is becoming...
IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time
about 1 month ago
New York – August 20, 2026 – Today, IAB announced its September...
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
about 1 month ago
New York, NY – August 18, 2026 – The Interactive Advertising Bureau...
IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery
about 2 months ago
New York, NY – August 3, 2026 – As consumers increasingly turn...
IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy
2 months ago
New York, NY, July 23, 2026 — As the creator economy continues...
Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report
2 months ago
New York, NY, July 14, 2026 – Despite strong spending across all...
IAB Releases Redefining Media Types Standard for Public Comment
2 months ago
In Public Comment Until August 8 NEW YORK, July 9, 2026 —...
IAB Releases Campaign Data Standards 1.0 for Public Comment
4 months ago
New York, NY – May 11, 2026 – The Interactive Advertising Bureau...
IAB 30th Anniversary
5 months ago
For three decades, the digital advertising industry has been defined by innovation...
U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB
5 months ago
New York, NY – May 5, 2026 – U.S. digital video ad...
IAB Statement on the SECURE Data Act
5 months ago
WASHINGTON, D.C. — Interactive Advertising Bureau (IAB) released the following statement from...