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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.

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Latest posts

Last updated 10 days ago

IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming

10 days ago

NEW YORK – June 26, 2025 As gaming continues to capture consumer...

IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation

24 days ago

New Leadership Will Tackle Next Wave of Innovation Across AI, Commerce Media...

IAB Releases Digital Advertising Invoice API Specifications for Public Comment

24 days ago

Public Comment Open Until August 11, 2025 NEW YORK – June 10...

IAB Releases General Terms for Digital Advertising Agreements for Public Comment

about 2 months ago

Public Comment Period Open For 60 Days Until July 21, 2025; IAB...

IAB and MRC Release Attention Measurement Guidelines for Public Comment

about 2 months ago

Public Comment Period Open Through July 12, 2025 New York, NY —...

IAB Double-Clicks on AI: Taps Caroline Giegerich as VP, AI, and Partners with Consultants Alvarez & Marsal (A&M)

2 months ago

A&M’s (M&E) Group to Advise on Development of Industry Standards and Strategy...

Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB

3 months ago

New York – NY – April 17, 2025 – Internet advertising revenues...

IAB Unveils 2025 NewFronts Lineup, Spotlighting What’s Next in Streaming

3 months ago

IAB Main Stage Occurring on May 7 NEW YORK – April 4...

IAB State of Data 2025: AI Is on the Brink of Transforming How Advertising Works at Its Core

3 months ago

New York – March 24, 2025 – AI is set to transform...