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IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy
Get the latest updates from IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy directly as they happen.
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Latest posts
Last updated 2 days ago
IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape
2 days ago
New York, NY – January 15, 2026 – The Interactive Advertising Bureau...
IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon
about 1 month ago
ALM Remains the Industry’s Catalyst for Big Ideas and Bold Moves Addressing...
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB
about 2 months ago
Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet...
Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs (CAPI) for Connected TV
3 months ago
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven...
AI Ranks Among Consumers’ Most Influential Shopping Sources According to New IAB Study
3 months ago
First-of-its-Kind Research Highlights How AI is Enhancing Modern Shopping with Strong Influence...
IAB Addresses Changing Market Dynamics, Reinvents its Marketplace Event Schedule
3 months ago
New York – October 21, 2025 — Today the Interactive Advertising Bureau...
IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth
4 months ago
New York – September 25, 2025 – Advertisers, facing a shifting economy...
2025 IAB Podcast Upfront: The Industry’s Definitive Podcast Marketplace Returns
4 months ago
New York – September 4, 2025 — Podcasting is one of the...
Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined
6 months ago
NEW YORK – August 6, 2025 – The commerce media landscape has...
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report
6 months ago
New York, NY, July 15, 2025 – Video’s transition to the future...
IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming
7 months ago
NEW YORK – June 26, 2025 As gaming continues to capture consumer...
IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation
7 months ago
New Leadership Will Tackle Next Wave of Innovation Across AI, Commerce Media...