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AdExchanger
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Latest posts
Last updated 1 day ago
Bridging The World Of TV And Ad Tech
1 day ago
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech...
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion
3 days ago
A report dropped last month from eMarketer that made me curious. Social...
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
3 days ago
How long does it take you to decide what to watch after...
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
2 days ago
Can There Be Fewer RMNs, Please? There are hundreds of retail media...
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
2 days ago
Much like the ecosystem of life that surrounds a blue whale, a...
Thinking Outside The Chumbox; Divine Inspiration
3 days ago
Outta The Box Back in the long, long ago – as in...
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
3 days ago
Back-to-school shopping is one of my most treasured late-summer activities. When the...
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
3 days ago
Just in time for new TV programming to hit the screens in...
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
4 days ago
According to Horizon Media's Bob Lord, most agencies are trying to solve...
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
4 days ago
Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle...
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
4 days ago
A lot of marketing leaders are wondering whether AI is really bringing...
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
5 days ago
Doug Lauretano began his advertising career in the early-noughts on the publisher...