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Neuromarketing

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Latest posts

Last updated about 1 month ago

The Reptilian Brain Myth: What “Lizard Brain” Marketing Gets Wrong

about 1 month ago

A popular way of viewing the human brain is to divided it...

The Reptilian Brain Myth: What “Lizard Brain” Marketing Gets Wrong

about 1 month ago

A popular way of viewing the human brain is to divided it...

My New Book Is Here: The Persuasion Engine

3 months ago

For years, neuromarketing meant one thing: expensive lab equipment, complicated studies, and...

Servicescapes, Cruise Line Dress Codes, and the Science of Experience

6 months ago

Norwegian Cruise Line is in hot water, and not the spa kind...

The Golden Ratio and the Science of Phi

8 months ago

What do mathematicians, architects, logo designers, and neuroscientists have in common? They’re...

The Pain of Paying: Why Spending Money Literally Hurts

8 months ago

Ever wonder why handing over cash feels different than swiping a card...

Your Brain’s BS Detector for Prices

over 1 year ago

Ever wonder why some prices just feel wrong? When you see a...

Laptop Backpacks – The Ultimate Guide

over 1 year ago

Want your laptop backpack to last longer than your laptop? A good...

The Ultimate Laptop Bag: My Quest For Perfection

over 1 year ago

In this article, I obsess about my hunt for the perfect laptop...

Why Expensive Wine Tastes Better

over 1 year ago

For Neuromarketing readers, it’s not big news that the perception of wine...

Emotional Ads Work Best

almost 2 years ago

The idea that ads engaging us emotionally perform better than those relying...

Neuro-Loyalty: New Speaker Reel For Roger Dooley

over 2 years ago

Roger Dooley, international keynote speaker and author, just launched a new, three-minute...