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HubSpot Marketing Blog

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Latest posts

Last updated about 17 hours ago

Enterprise generative AI tools that actually work

about 17 hours ago

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate...

Can music influence what we buy? To find out, I dove into the psychology of music

1 day ago

In the first episode of my Nudge podcast, I interviewed the fantastic...

Best practices for answer engine optimization (AEO) marketing teams can't ignore

4 days ago

A few months back, I was having a bit of a professional...

Married at 28, divorcing at 29 — how I learned to own the narrative

4 days ago

At 28, I thought I was building the life I’d always dreamed...

Machine learning in email marketing: What drives revenue growth (and what doesn't)

8 days ago

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize...

Loop Marketing strategy: A framework for stellar AI-era growth

10 days ago

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very...

Why brands should stop overlooking their most powerful influencers: customers

10 days ago

Every January, I sit down to write my predictions for the year...

It's all about you

10 days ago

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That...

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

11 days ago

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s...

How to create AI prompts that eliminate bias and increase conversions

11 days ago

AI usage is on the rise, especially in marketing. Data from HubSpot’s...

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

12 days ago

When B2B SaaS companies decide to migrate from legacy CRM systems, one...

Content marketing vs inbound marketing (& why they both still matter)

15 days ago

If there’s one thing I’ve learned in years as a marketer, it’s...