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Latest posts
Last updated about 17 hours ago
Enterprise generative AI tools that actually work
about 17 hours ago
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate...
Can music influence what we buy? To find out, I dove into the psychology of music
1 day ago
In the first episode of my Nudge podcast, I interviewed the fantastic...
Best practices for answer engine optimization (AEO) marketing teams can't ignore
4 days ago
A few months back, I was having a bit of a professional...
Married at 28, divorcing at 29 — how I learned to own the narrative
4 days ago
At 28, I thought I was building the life I’d always dreamed...
Machine learning in email marketing: What drives revenue growth (and what doesn't)
8 days ago
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize...
Loop Marketing strategy: A framework for stellar AI-era growth
10 days ago
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very...
Why brands should stop overlooking their most powerful influencers: customers
10 days ago
Every January, I sit down to write my predictions for the year...
It's all about you
10 days ago
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That...
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
11 days ago
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s...
How to create AI prompts that eliminate bias and increase conversions
11 days ago
AI usage is on the rise, especially in marketing. Data from HubSpot’s...
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
12 days ago
When B2B SaaS companies decide to migrate from legacy CRM systems, one...
Content marketing vs inbound marketing (& why they both still matter)
15 days ago
If there’s one thing I’ve learned in years as a marketer, it’s...