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American Marketing Association
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Latest posts
Last updated 1 day ago
Persisting for Progress: Advancing a Transformative Gender Perspective
1 day ago
“Although gender inequality is one of the most pressing challenges of our...
Why Your Current Risk Monitoring Fails the Boardroom
1 day ago
See how smarter brand insights and new AI tools can help you...
The Conditional-Promotion Paradox: How Conditional Discounts Hurt Total Sales
3 days ago
Journal of Marketing Research Scholarly Insights are produced in partnership with the...
Building an Academic Career with Research That Matters
12 days ago
“My recommendation is that you wait until you are too old to...
AMA Career & Classroom | Editor’s Note
12 days ago
Welcome to the inaugural issue of AMA Career & Classroom, offering timely...
90% of Consumers Distrust Influencers. How Can Marketers Rebuild Influencer Authenticity?
19 days ago
In today’s digital-first landscape, influencer marketing has become a cornerstone for brands...
This Deep-Learning Method Unlocks New Possibilities for Segment-Specific Product Design
26 days ago
Journal of Marketing Research Scholarly Insights are produced in partnership with the...
Explore IPEDS enrollment data in plain English
about 1 month ago
Benchmark enrollment, net price, and outcomes across 4,000+ institutions simply by asking...
Marketing in the agent era
about 1 month ago
Why headless social will define the next decade of enterprise marketing Artificial...
Pharma Buying Trends: Longer Decisions, More Stakeholders
about 1 month ago
The rules of pharma supplier selection have changed — is your strategy...
Call for Papers | Journal of International Marketing | Artificial Intelligence in International Marketing: Mapping Impact Across the Domains of the Field
about 2 months ago
Special Issue Editors: Kay Peters, University of Hamburg, Germany (kay.peters@uni-hamburg.de) and Ayşegül...
Call for Papers | Journal of Public Policy & Marketing: Advancing Wiser Consumption and Innovation: Consumer Wisdom, Wiser Innovation, and Public Policy for Flourishing
about 2 months ago
Special Issue Editors: Michael G. Luchs, Varun Nagaraj, Jason Stornelli, Shabbir Husain...