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Latest posts
Last updated 1 day ago
The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
1 day ago
Performance Max often reports your best return because it is quietly buying...
Everything You Need to Know About Hero Conf US 2026
4 days ago
Our must-attend event for PPC and Paid Social professionals returns to San...
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
4 days ago
ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what...
The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations
5 days ago
Google’s August 17 bidding change pulls budget-limited campaigns back to their set...
Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
9 days ago
Reddit isn't just social or search marketing; it’s both. See why its...
Winning in Demand Generation When Every Pound Must Work Harder
11 days ago
Learn how demand generation teams can make every $ work harder by...
Google Ads Quality Score Explained
13 days ago
Google Ads Quality Score is a diagnostic, not a lever. Here’s what...
The New Rules of Google Ads: Redefining Search Marketing in the Age of AI
16 days ago
Learn how to manage Google Ads in the age of AI, from...
The Averages Illusion – Why Your Account Average Lies to You
17 days ago
A healthy-looking $60K/month account was feeding half its budget to junk conversions...
Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
about 1 month ago
Most Google Shopping CTR problems start in the product feed, not your...
Using the Sales Feedback Loop to Improve B2B PPC Leads
about 1 month ago
Learn how to improve lead quality in your B2B Google Ads campaigns...
Why AI Search Rewards Problem Descriptions, Not Product Descriptions
about 1 month ago
AI search rewards problem descriptions, not product descriptions. Here's why feed quality...