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Latest posts

Last updated 5 days ago

Proving the Value of Paid Search With Incrementality Testing

5 days ago

Attribution has long been one of marketers’ greatest challenges, but incrementality testing...

Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now

11 days ago

Google Ads has changed how budget-limited campaigns optimise to Target CPA and...

How to Build a Google Ads Daily Pacing Script

12 days ago

How GrowRoom built a Google Ads script that automates daily budget pacing...

Getting a Pipeline Number You Can Defend to Finance

19 days ago

Ask a B2B team what paid media added to pipeline last quarter...

Why B2B Campaigns Built for One Buyer Keep Stalling

26 days ago

The average B2B deal now involves around ten buyers, and 40% stall...

Black Friday 2026: A Uniquely High-Stakes Quarter

28 days ago

ChatGPT Ads, margin pressure, October launches and automation risk are leading to...

The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway

about 1 month ago

Performance Max often reports your best return because it is quietly buying...

Everything You Need to Know About Hero Conf US 2026

about 1 month ago

Our must-attend event for PPC and Paid Social professionals returns to San...

We Tested Ads in ChatGPT: Here’s What the Channel Actually Does

about 1 month ago

ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what...

The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations

about 1 month ago

Google’s August 17 bidding change pulls budget-limited campaigns back to their set...

Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?

about 1 month ago

Reddit isn't just social or search marketing; it’s both. See why its...

Winning in Demand Generation When Every Pound Must Work Harder

about 1 month ago

Learn how demand generation teams can make every $ work harder by...