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Last updated 3 days ago
Meta Is Removing Placement Controls From Ad Sets
3 days ago
Meta is eliminating the ability to remove placements from ad sets. Advertisers...
What is Predicted Lifetime Value (pLTV)?
6 days ago
Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers...
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
10 days ago
After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily...
Meta Ads AI Connectors Get More Security Controls
12 days ago
Back in May, Meta announced its official MCP to safely connect your...
What is Custom Attribution?
13 days ago
Some advertisers have a new option when selecting the attribution model. In...
Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
15 days ago
Meta appears to be testing two features that could help advertisers refine...
Exclusion-Only Custom Audiences
15 days ago
Advertisers now have the ability to create exclusion-only custom audiences In this...
15 Years of Facebook and Meta Advertising
18 days ago
This is the first in a series of content I’ll be publishing...
Should You Start with Fewer Ads?
20 days ago
The dominant strategy right now is to start a campaign with a...
Meta Can Now Rewrite the Text on Your Ad Images
26 days ago
You may have noticed some significant improvements recently to Meta’s AI-generated text...
Bid Multipliers for ChatGPT Ads
27 days ago
In a somewhat surprising feature release, bid multipliers are here for ChatGPT...