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ScienceDirect Publication: International Journal of Research in Marketing
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Last updated 14 days ago
How discourse concentration and content valence drive engagement with conversational content
14 days ago
Publication date: Available online 7 August 2026Source: International Journal of Research in...
The virtual idealization paradox: how augmented reality previews increase product returns through elevated expectations
29 days ago
Publication date: Available online 24 July 2026Source: International Journal of Research in...
Incentivizing inequality: how platform rewards exacerbate review disparities
about 1 month ago
Publication date: Available online 22 July 2026Source: International Journal of Research in...
The power of sponsorship announcements: Drivers of brand strength and stock market returns
about 1 month ago
Publication date: Available online 18 July 2026Source: International Journal of Research in...
Charities can use visual progression appeals to communicate solution longevity
about 1 month ago
Publication date: Available online 13 July 2026Source: International Journal of Research in...
How to match entities in secondary datasets in marketing strategy: Three approaches
about 2 months ago
Publication date: Available online 1 July 2026Source: International Journal of Research in...
Editorial Board
2 months ago
Publication date: June 2026Source: International Journal of Research in Marketing, Volume 43...
Editorial Board
2 months ago
Publication date: June 2026Source: International Journal of Research in Marketing, Volume 43...
The impact of generative artificial intelligence on consumer reviews: Insights from a quasi-experiment
2 months ago
Publication date: Available online 9 June 2026Source: International Journal of Research in...
Consumer sentiment, monetary expenditure, and time use: perspectives from a panel study 1
2 months ago
Publication date: Available online 9 June 2026Source: International Journal of Research in...
“I'm definitely on my best behavior now!” two-sided online review systems as a driver for desirable customer behaviors
3 months ago
Publication date: Available online 25 May 2026Source: International Journal of Research in...
An empirical framework for identifying key confirmatory factors of online ratings from unstructured text reviews
3 months ago
Publication date: Available online 25 May 2026Source: International Journal of Research in...