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INFORMS: Marketing Science: Table of Contents
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Last updated 7 days ago
Consumer Impatience, Technological Innovation, and Market Structure
8 days ago
Marketing Science, Ahead of Print.
An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets
about 1 month ago
Marketing Science, Ahead of Print.
Focus on Authors
about 1 month ago
Marketing Science, Volume 45, Issue 3, Page 696-698, May-June 2026.
Optimizing Reserve Prices in Display Advertising Auctions
about 1 month ago
Marketing Science, Ahead of Print.
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising
about 1 month ago
Marketing Science, Ahead of Print.
Talking Without Speaking: Paid Trolls on Social Media and Court Decision
about 1 month ago
Marketing Science, Ahead of Print.
Frontiers: The Demand for Counterfeits: A Descriptive Analysis
about 1 month ago
Marketing Science, Ahead of Print.
The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace
about 2 months ago
Marketing Science, Ahead of Print.
Consumer Reviews and Regulation: Evidence from New York City Restaurants
about 2 months ago
Marketing Science, Ahead of Print.
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach
about 2 months ago
Marketing Science, Ahead of Print.
Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
about 2 months ago
Marketing Science, Ahead of Print.