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INFORMS: Marketing Science: Table of Contents
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Last updated 8 days ago
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews
9 days ago
Marketing Science, Ahead of Print.
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program
29 days ago
Marketing Science, Ahead of Print.
Focus on Authors
about 1 month ago
Marketing Science, Volume 44, Issue 3, Page 729-732, May-June 2025.
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
about 2 months ago
Marketing Science, Ahead of Print.
Bricks Processing Returns for Clicks: Can Foes Become Friends?
about 2 months ago
Marketing Science, Ahead of Print.
Frontiers: Generative AI and Personalized Video Advertisements
about 2 months ago
Marketing Science, Ahead of Print.
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
about 2 months ago
Marketing Science, Ahead of Print.
Personalization, Consumer Search, and Algorithmic Pricing
about 2 months ago
Marketing Science, Ahead of Print.
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
2 months ago
Marketing Science, Ahead of Print.