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INFORMS: Marketing Science: Table of Contents
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Last updated 2 days ago
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
3 days ago
Marketing Science, Ahead of Print.
Focus on Authors
5 days ago
Marketing Science, Volume 45, Issue 1, Page 245-248, January-February 2026.
Editorial Board
5 days ago
Marketing Science, Volume 45, Issue 1, Page ii-ii, January-February 2026.
Strategic Capacity Commitment: A Channel Competition Perspective
5 days ago
Marketing Science, Ahead of Print.
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
8 days ago
Marketing Science, Ahead of Print.
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
12 days ago
Marketing Science, Ahead of Print.
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
25 days ago
Marketing Science, Ahead of Print.
AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
25 days ago
Marketing Science, Ahead of Print.
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms
about 1 month ago
Marketing Science, Ahead of Print.
Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics
about 1 month ago
Marketing Science, Ahead of Print.
Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission Fees
about 1 month ago
Marketing Science, Ahead of Print.
Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
about 2 months ago
Marketing Science, Ahead of Print.