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INFORMS: Marketing Science: Table of Contents
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Last updated 3 days ago
An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
4 days ago
Marketing Science, Ahead of Print.
When Food Gets Political: How Does News Drive Green Food Offerings?
9 days ago
Marketing Science, Ahead of Print.
My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation
9 days ago
Marketing Science, Ahead of Print.
Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?
17 days ago
Marketing Science, Ahead of Print.
Choice Models and Permutation Invariance: Deep Demand Estimation in Differentiated Products Markets
26 days ago
Marketing Science, Ahead of Print.
A Representative Sampling Method for Peer Encouragement Designs in Network Experiments
26 days ago
Marketing Science, Ahead of Print.
2025 Ad Hoc Reviewers (Update)
about 1 month ago
Marketing Science, Volume 45, Issue 4, Page iii-iv, July-August 2026.
Editorial Board
about 1 month ago
Marketing Science, Volume 45, Issue 4, Page ii-ii, July-August 2026.
Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?
about 2 months ago
Marketing Science, Ahead of Print.
Consumer Impatience, Technological Innovation, and Market Structure
3 months ago
Marketing Science, Ahead of Print.
An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets
3 months ago
Marketing Science, Ahead of Print.