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INFORMS: Marketing Science: Table of Contents
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Last updated 12 days ago
Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
13 days ago
Marketing Science, Ahead of Print.
Editorial Board
25 days ago
Marketing Science, Volume 44, Issue 6, Page ii-ii, November-December 2025.
Focus on Authors
25 days ago
Marketing Science, Volume 44, Issue 6, Page 1456-1459, November-December 2025.
Applying Large Language Models to Sponsored Search Advertising
29 days ago
Marketing Science, Ahead of Print.
Editorial Board
2 months ago
Marketing Science, Volume 44, Issue 5, Page ii-ii, September-October 2025.
Focus on Authors
2 months ago
Marketing Science, Volume 44, Issue 5, Page 1212-1215, September-October 2025.
Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve
2 months ago
Marketing Science, Ahead of Print.
Communicating Attribute Importance Under Competition
3 months ago
Marketing Science, Ahead of Print.
Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
3 months ago
Marketing Science, Ahead of Print.
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
3 months ago
Marketing Science, Ahead of Print.