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INFORMS: Marketing Science: Table of Contents
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Last updated 4 days ago
The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market
4 days ago
Marketing Science, Ahead of Print.
How Do Content Producers Respond to Engagement on Social Media Platforms?
9 days ago
Marketing Science, Ahead of Print.
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
12 days ago
Marketing Science, Ahead of Print.
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
about 2 months ago
Marketing Science, Ahead of Print.
Focus on Authors
about 2 months ago
Marketing Science, Volume 45, Issue 1, Page 245-248, January-February 2026.
Editorial Board
about 2 months ago
Marketing Science, Volume 45, Issue 1, Page ii-ii, January-February 2026.
Strategic Capacity Commitment: A Channel Competition Perspective
about 2 months ago
Marketing Science, Ahead of Print.
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
about 2 months ago
Marketing Science, Ahead of Print.
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
2 months ago
Marketing Science, Ahead of Print.
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
2 months ago
Marketing Science, Ahead of Print.
AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
2 months ago
Marketing Science, Ahead of Print.