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INFORMS: Marketing Science: Table of Contents
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Last updated 11 days ago
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
12 days ago
Marketing Science, Ahead of Print.
Bricks Processing Returns for Clicks: Can Foes Become Friends?
15 days ago
Marketing Science, Ahead of Print.
Frontiers: Generative AI and Personalized Video Advertisements
20 days ago
Marketing Science, Ahead of Print.
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
20 days ago
Marketing Science, Ahead of Print.
Personalization, Consumer Search, and Algorithmic Pricing
21 days ago
Marketing Science, Ahead of Print.
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
23 days ago
Marketing Science, Ahead of Print.
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
28 days ago
Marketing Science, Ahead of Print.
Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
28 days ago
Marketing Science, Ahead of Print.
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context
29 days ago
Marketing Science, Ahead of Print.
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading
30 days ago
Marketing Science, Ahead of Print.
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
about 1 month ago
Marketing Science, Ahead of Print.