Everything you care about in one place
Follow feeds: blogs, news, RSS and more. An effortless way to read and digest content of your choice.
Get Feederjournals.sagepub.com
SAGE Publications Inc: Journal of Marketing Research: Table of Contents
Get the latest updates from SAGE Publications Inc: Journal of Marketing Research: Table of Contents directly as they happen.
Follow now 39 followers
Latest posts
Last updated 3 days ago
Reply: “Revisiting Scalable Target Marketing…”
2 months ago
Journal of Marketing Research, Volume 62, Issue 3, Page 470-471, June 2025...
How Firms Can Steer Social Media Conversations
4 months ago
Journal of Marketing Research, Ahead of Print. Many firms struggle with how...
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
4 months ago
Journal of Marketing Research, Ahead of Print. Location-based advertising is increasingly prevalent...
That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
4 months ago
Journal of Marketing Research, Ahead of Print. What does it mean for...
Rejections Are Stickier Than Choices
4 months ago
Journal of Marketing Research, Ahead of Print. Consumers frequently make the same...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
5 months ago
Journal of Marketing Research, Ahead of Print. The unit bias, which asserts...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
5 months ago
Journal of Marketing Research, Ahead of Print. The unit bias, which asserts...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
5 months ago
Journal of Marketing Research, Volume 62, Issue 3, Page 472-488, June 2025...
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats
5 months ago
Journal of Marketing Research, Ahead of Print. Some retailers use stars while...
An AI Method to Score Celebrity Visual Potential
5 months ago
Journal of Marketing Research, Ahead of Print. It has long been a...
The Slang Paradox: Connecting or Disconnecting with Consumers?
5 months ago
Journal of Marketing Research, Ahead of Print. Many brands use slang in...
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies
5 months ago
Journal of Marketing Research, Ahead of Print. Implementation of public policies sometimes...