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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 12 days ago
A Vision Editorial for the 2026–2029 JMR Team
about 1 month ago
Journal of Marketing Research, Ahead of Print.
A Vision Editorial for the 2026–2029 JMR Team
about 1 month ago
Journal of Marketing Research, Ahead of Print. This article is temporarily under...
First In, First Out? How Debt Age Affects Debt Prepayment Decisions
3 months ago
Journal of Marketing Research, Ahead of Print. Consumers often take on debt...
The Effect of Downvotes on Content Creation: Evidence from Social Media
4 months ago
Journal of Marketing Research, Ahead of Print. This article studies how receiving...
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
4 months ago
Journal of Marketing Research, Ahead of Print. The authors examine how consumers...
Information Disclosure via Platform Endorsement in Online Health Care
5 months ago
Journal of Marketing Research, Ahead of Print. Platform endorsement is becoming increasingly...
The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction
5 months ago
Journal of Marketing Research, Ahead of Print. The unique characteristics of the...
Out of Control: The Interplay of Subjective Poverty and Income on Spending
5 months ago
Journal of Marketing Research, Ahead of Print. Consumers’ spending decisions are shaped...
When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
6 months ago
Journal of Marketing Research, Ahead of Print. Time intervals can be framed...
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
6 months ago
Journal of Marketing Research, Ahead of Print. Retailers frequently advertise price promotions...
Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
6 months ago
Journal of Marketing Research, Ahead of Print. Goal failure is an important...
The Weekend Effect in Online Reviews
7 months ago
Journal of Marketing Research, Ahead of Print. This article finds that online...