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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 2 days ago
Reply: “Revisiting Scalable Target Marketing…”
6 days ago
Journal of Marketing Research, Volume 62, Issue 3, Page 470-471, June 2025...
That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
2 months ago
Journal of Marketing Research, Ahead of Print. What does it mean for...
Rejections Are Stickier Than Choices
2 months ago
Journal of Marketing Research, Ahead of Print. Consumers frequently make the same...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
3 months ago
Journal of Marketing Research, Ahead of Print. The unit bias, which asserts...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
3 months ago
Journal of Marketing Research, Ahead of Print. The unit bias, which asserts...
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption
3 months ago
Journal of Marketing Research, Volume 62, Issue 3, Page 472-488, June 2025...
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies
3 months ago
Journal of Marketing Research, Ahead of Print. Implementation of public policies sometimes...
The Golden Halo of Defaults in Simple Choices
3 months ago
Journal of Marketing Research, Ahead of Print. Defaults are pervasive in consumer...
The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking
3 months ago
Journal of Marketing Research, Ahead of Print. Understanding what drives risk-taking is...
Retributive Philanthropy
3 months ago
Journal of Marketing Research, Ahead of Print. Prosocial behavior research has historically...
Cross-Channel Effects of Failure in a Retailer's Mobile App
3 months ago
Journal of Marketing Research, Ahead of Print. Failures in omnichannel retailers’ mobile...
Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
3 months ago
Journal of Marketing Research, Ahead of Print. The ubiquitous presence of endogenous...