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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 12 days ago
A Vision Editorial for the 2026–2029 JMR Team
3 months ago
Journal of Marketing Research, Ahead of Print.
A Vision Editorial for the 2026–2029 JMR Team
3 months ago
Journal of Marketing Research, Ahead of Print. This article is temporarily under...
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
3 months ago
Journal of Marketing Research, Ahead of Print. Despite the ubiquity of ingredient...
How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform
3 months ago
Journal of Marketing Research, Ahead of Print. This research investigates how platform-suggested...
Market Effects of Inattention: Theory and Evidence from Left-Digit Bias
4 months ago
Journal of Marketing Research, Ahead of Print. A large body of research...
Welfare Implications of Democratization in Content Creation: Generative AI and Beyond
5 months ago
Journal of Marketing Research, Ahead of Print. The rise of content-creation technologies...
Consumers Prefer That Corporations Donate Periodically
5 months ago
Journal of Marketing Research, Ahead of Print. How should firms best communicate...
The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending
5 months ago
Journal of Marketing Research, Ahead of Print. Risk absorption, where one party...
First In, First Out? How Debt Age Affects Debt Prepayment Decisions
5 months ago
Journal of Marketing Research, Ahead of Print. Consumers often take on debt...
The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude
5 months ago
Journal of Marketing Research, Ahead of Print. Figure–ground reversal (FGR) transcends visual...
The Effect of Downvotes on Content Creation: Evidence from Social Media
5 months ago
Journal of Marketing Research, Ahead of Print. This article studies how receiving...
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
6 months ago
Journal of Marketing Research, Ahead of Print. The authors examine how consumers...