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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 6 days ago
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks
3 months ago
Journal of Marketing Research, Ahead of Print. Consumers curate collections of items...
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
4 months ago
Journal of Marketing Research, Ahead of Print. Many high-end retailers operate off-price...
Reply: “Revisiting Scalable Target Marketing…”
4 months ago
Journal of Marketing Research, Volume 62, Issue 3, Page 470-471, June 2025...
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
5 months ago
Journal of Marketing Research, Ahead of Print. This research investigates how price...
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
5 months ago
Journal of Marketing Research, Ahead of Print. This research documents how introducing...
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
5 months ago
Journal of Marketing Research, Ahead of Print. Many retailers now use “returnless...
How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
5 months ago
Journal of Marketing Research, Ahead of Print. Awe is commonly employed in...
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice
5 months ago
Journal of Marketing Research, Ahead of Print. Artificial intelligence (AI) is reshaping...
How Firms Can Steer Social Media Conversations
6 months ago
Journal of Marketing Research, Ahead of Print. Many firms struggle with how...
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
6 months ago
Journal of Marketing Research, Ahead of Print. Location-based advertising is increasingly prevalent...
Consumers Believe Legal Products Are Less Effective Than Illegal Products
6 months ago
Journal of Marketing Research, Ahead of Print. This research examines how consumers...
That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
6 months ago
Journal of Marketing Research, Ahead of Print. What does it mean for...