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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
5 months ago
Journal of Marketing Research, Ahead of Print. The authors estimate the heterogeneity...
Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
4 months ago
Journal of Marketing Research, Ahead of Print. This research investigates how demand...
A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage Through Creativity and Emotional Attachment
4 months ago
Journal of Marketing Research, Ahead of Print. Overproduction and overconsumption represent key...
Vocal Similarity, Timbre, and Persuasion in Consumer–Spokesperson Interactions
5 months ago
Journal of Marketing Research, Ahead of Print. Consumers are more easily persuaded...
Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
5 months ago
Journal of Marketing Research, Ahead of Print. Consumers often resist marketing information...
Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
6 months ago
Journal of Marketing Research, Ahead of Print. Mobile applications in the personal...
Communication Patterns in Joint Decision-Making
5 months ago
Journal of Marketing Research, Ahead of Print. Communication is a key aspect...
Didn’t Have Time or Didn???t Make Time? How Language Shapes Perceived Control over Time and Motivation
10 months ago
Journal of Marketing Research, Volume 63, Issue 3, Page 481-501, June 2026...
The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending
7 months ago
Journal of Marketing Research, Ahead of Print. Risk absorption, where one party...
How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform
6 months ago
Journal of Marketing Research, Ahead of Print. This research investigates how platform-suggested...
The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India
9 months ago
Journal of Marketing Research, Ahead of Print. Colorism, or discrimination based on...
Consumers Prefer That Corporations Donate Periodically
7 months ago
Journal of Marketing Research, Ahead of Print. How should firms best communicate...