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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 10 days ago
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts
3 months ago
Journal of Marketing Research, Ahead of Print. People routinely make decisions based...
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
4 months ago
Journal of Marketing Research, Ahead of Print. In their early life-cycle stages...
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
4 months ago
Journal of Marketing Research, Ahead of Print. This article extends the canonical...
The Stability Effect for Weight Judgments
5 months ago
Journal of Marketing Research, Ahead of Print. Package weight and calorie judgments...
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
5 months ago
Journal of Marketing Research, Ahead of Print. What influences consumers to make...
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
5 months ago
Journal of Marketing Research, Ahead of Print. The World Bank estimates that...
The Power of Star Creators: Evidence from the Live Streaming Industry
5 months ago
Journal of Marketing Research, Ahead of Print. In this article, the authors...
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
5 months ago
Journal of Marketing Research, Ahead of Print. The current research identifies perceived...
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
5 months ago
Journal of Marketing Research, Ahead of Print. The social context of consumption...
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
5 months ago
Journal of Marketing Research, Ahead of Print. Because negative reviews have the...
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
6 months ago
Journal of Marketing Research, Ahead of Print. This research investigates an overlooked...
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice
6 months ago
Journal of Marketing Research, Ahead of Print. Global warming has increased the...