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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 2 days ago
A Vision Editorial for the 2026–2029 JMR Team
about 2 months ago
Journal of Marketing Research, Ahead of Print.
A Vision Editorial for the 2026–2029 JMR Team
about 2 months ago
Journal of Marketing Research, Ahead of Print. This article is temporarily under...
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
3 months ago
Journal of Marketing Research, Ahead of Print. Despite the ubiquity of ingredient...
First In, First Out? How Debt Age Affects Debt Prepayment Decisions
4 months ago
Journal of Marketing Research, Ahead of Print. Consumers often take on debt...
The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude
4 months ago
Journal of Marketing Research, Ahead of Print. Figure–ground reversal (FGR) transcends visual...
The Effect of Downvotes on Content Creation: Evidence from Social Media
4 months ago
Journal of Marketing Research, Ahead of Print. This article studies how receiving...
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
5 months ago
Journal of Marketing Research, Ahead of Print. The authors examine how consumers...
Information Disclosure via Platform Endorsement in Online Health Care
5 months ago
Journal of Marketing Research, Ahead of Print. Platform endorsement is becoming increasingly...
The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction
6 months ago
Journal of Marketing Research, Ahead of Print. The unique characteristics of the...
Out of Control: The Interplay of Subjective Poverty and Income on Spending
6 months ago
Journal of Marketing Research, Ahead of Print. Consumers’ spending decisions are shaped...
When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
6 months ago
Journal of Marketing Research, Ahead of Print. Time intervals can be framed...
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
6 months ago
Journal of Marketing Research, Ahead of Print. Retailers frequently advertise price promotions...