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SAGE Publications Inc: Journal of Marketing Research: Table of Contents
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Last updated 2 days ago
When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
4 months ago
Journal of Marketing Research, Ahead of Print. Time intervals can be framed...
Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
4 months ago
Journal of Marketing Research, Ahead of Print. Goal failure is an important...
The Weekend Effect in Online Reviews
5 months ago
Journal of Marketing Research, Ahead of Print. This article finds that online...
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
5 months ago
Journal of Marketing Research, Ahead of Print. Mergers and acquisitions (M&As) may...
Improving the Discriminant Validation of Multi-Item Scales
5 months ago
Journal of Marketing Research, Ahead of Print. Discriminant validation examines to what...
Talking with Your Hands: How Hand Gestures Influence Communication
5 months ago
Journal of Marketing Research, Ahead of Print. From salespeople and entrepreneurs to...
A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
6 months ago
Journal of Marketing Research, Ahead of Print. Given the importance of frontline...
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts
6 months ago
Journal of Marketing Research, Ahead of Print. People routinely make decisions based...
Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization
6 months ago
Journal of Marketing Research, Ahead of Print. As AI-powered negotiations spread, their...
The Open Design Effect
7 months ago
Journal of Marketing Research, Ahead of Print. Some firms pursue open design...
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
7 months ago
Journal of Marketing Research, Ahead of Print. How does the balance between...
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
7 months ago
Journal of Marketing Research, Ahead of Print. Confidence has an important influence...