Everything you care about in one place
Follow feeds: blogs, news, RSS and more. An effortless way to read and digest content of your choice.
Get Feederjournals.sagepub.com
SAGE Publications Inc: Journal of Marketing Research: Table of Contents
Get the latest updates from SAGE Publications Inc: Journal of Marketing Research: Table of Contents directly as they happen.
Follow now 43 followers
Latest posts
Last updated about 2 hours ago
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts
4 months ago
Journal of Marketing Research, Ahead of Print. People routinely make decisions based...
Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization
5 months ago
Journal of Marketing Research, Ahead of Print. As AI-powered negotiations spread, their...
The Open Design Effect
5 months ago
Journal of Marketing Research, Ahead of Print. Some firms pursue open design...
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
5 months ago
Journal of Marketing Research, Ahead of Print. How does the balance between...
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
5 months ago
Journal of Marketing Research, Ahead of Print. Confidence has an important influence...
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
6 months ago
Journal of Marketing Research, Ahead of Print. In their early life-cycle stages...
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
6 months ago
Journal of Marketing Research, Ahead of Print. This article extends the canonical...
The Stability Effect for Weight Judgments
6 months ago
Journal of Marketing Research, Ahead of Print. Package weight and calorie judgments...
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
6 months ago
Journal of Marketing Research, Ahead of Print. What influences consumers to make...
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
6 months ago
Journal of Marketing Research, Ahead of Print. The World Bank estimates that...
The Power of Star Creators: Evidence from the Live Streaming Industry
6 months ago
Journal of Marketing Research, Ahead of Print. In this article, the authors...
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
7 months ago
Journal of Marketing Research, Ahead of Print. The current research identifies perceived...