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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 8 days ago
Choosing Larger Portion Sizes for Others
5 months ago
Journal of Marketing, Ahead of Print. Consumers’ portion size choices are important...
Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
5 months ago
Journal of Marketing, Ahead of Print. Extended reality (XR) technologies hold the...
The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation
4 months ago
Journal of Marketing, Ahead of Print. Prior research on marketing principles focuses...
Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
5 months ago
Journal of Marketing, Ahead of Print. Industry leaders and academics recognize the...
Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices
about 1 year ago
Journal of Marketing, Volume 90, Issue 5, Page 16-34, September 2026. The...
Research-Driven Apps: The Last Mile of Marketing Scholarship
13 days ago
Journal of Marketing, Volume 90, Issue 5, Page 1-15, September 2026.
Dual-Market Navigation
5 months ago
Journal of Marketing, Ahead of Print. Dual-market navigation refers to consumers’ ongoing...
Human or AI? Identity Salience Enhances Historically Marginalized (but Not Privileged) Consumers’ Choice of Algorithmic Service Providers
5 months ago
Journal of Marketing, Ahead of Print. When their identity is salient, consumers...
Securing a Calibrated Marketing Budget
6 months ago
Journal of Marketing, Ahead of Print. This study investigates the sociopolitical processes...
High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration
5 months ago
Journal of Marketing, Ahead of Print. As many B2B companies are transforming...
Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics
4 months ago
Journal of Marketing, Ahead of Print. Climate disclosures have emerged as a...
The Making-Up-for-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
5 months ago
Journal of Marketing, Ahead of Print. Small failures during goal pursuit are...