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SAGE Publications: Journal of Marketing: Table of Contents
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Owners’ Willingness to Accept in the Sharing Economy
3 months ago
Journal of Marketing, Ahead of Print. The sharing economy has become an...
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
4 months ago
Journal of Marketing, Ahead of Print. This article examines how the number...
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
4 months ago
Journal of Marketing, Ahead of Print. In sectors across the experience economy—from...
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
4 months ago
Journal of Marketing, Ahead of Print. While most marketing studies have focused...
Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
4 months ago
Journal of Marketing, Ahead of Print. Prior research on advertising media mixes...
How Socioeconomic Status Shapes Food Preferences and Perceptions
4 months ago
Journal of Marketing, Ahead of Print. This article assesses the extent to...
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
4 months ago
Journal of Marketing, Ahead of Print. This study investigates group-level customer–company identification...
Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
4 months ago
Journal of Marketing, Ahead of Print. Donation-based crowdfunding platforms often claim to...
Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
4 months ago
Journal of Marketing, Ahead of Print. Donation-based crowdfunding platforms often claim to...
Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
4 months ago
Journal of Marketing, Volume 89, Issue 4, Page 140-160, July 2025. Donation-based...
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
5 months ago
Journal of Marketing, Ahead of Print. When using opt-out (vs. opt-in) policies...
Better Innovation for a Better World
5 months ago
Journal of Marketing, Ahead of Print. The authors aim to stimulate discussion...