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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 4 days ago
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”
about 2 months ago
Journal of Marketing, Ahead of Print.
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
about 2 months ago
Journal of Marketing, Volume 89, Issue 6, Page 1-6, November 2025.
Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas
2 months ago
Journal of Marketing, Ahead of Print.
From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
5 months ago
Journal of Marketing, Ahead of Print. As artificial intelligence (AI) becomes more...
Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
5 months ago
Journal of Marketing, Ahead of Print. Despite being preventable and curable, cervical...
Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts
5 months ago
Journal of Marketing, Ahead of Print. Firms are increasingly facing decisions about...
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
6 months ago
Journal of Marketing, Ahead of Print. This research examines how customer review...
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
6 months ago
Journal of Marketing, Ahead of Print. The proliferation of broadband internet has...
In-Store Advertising with Digital Signage
6 months ago
Journal of Marketing, Ahead of Print. Digital signage at the point of...
The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
6 months ago
Journal of Marketing, Ahead of Print. As media viewers shift expectations toward...
New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
6 months ago
Journal of Marketing, Ahead of Print. Generative artificial intelligence (GenAI) tools based...
How Can a Firm Suppress Shareholders’ Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?
6 months ago
Journal of Marketing, Ahead of Print. Heightened geopolitical tensions have increased firms’...