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SAGE Publications: Journal of Marketing: Table of Contents
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Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”
2 months ago
Journal of Marketing, Ahead of Print.
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
2 months ago
Journal of Marketing, Volume 89, Issue 6, Page 1-6, November 2025.
Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas
3 months ago
Journal of Marketing, Ahead of Print.
Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
4 months ago
Journal of Marketing, Ahead of Print. Consumers are often faced with multiple...
Breaking Up to Move Forward: The Value Gains of Alliance Terminations
5 months ago
Journal of Marketing, Ahead of Print. Prior alliance research in marketing has...
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
5 months ago
Journal of Marketing, Ahead of Print. There has been little exploration of...
Measuring Self-Preferencing on Digital Platforms
5 months ago
Journal of Marketing, Ahead of Print. Digital platforms facilitate exchanges between platform...
A Meta-Analysis of Product Visual Aesthetics
6 months ago
Journal of Marketing, Ahead of Print. Despite firms’ emphasis on product visual...
From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
6 months ago
Journal of Marketing, Ahead of Print. As artificial intelligence (AI) becomes more...
Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
6 months ago
Journal of Marketing, Ahead of Print. Despite being preventable and curable, cervical...
Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts
6 months ago
Journal of Marketing, Ahead of Print. Firms are increasingly facing decisions about...
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
6 months ago
Journal of Marketing, Ahead of Print. This research examines how customer review...