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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 3 days ago
Leveraging Rational Addiction Theory to Reduce Mobile Usage
3 months ago
Journal of Marketing, Ahead of Print. The pervasive use of smartphones has...
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”
5 months ago
Journal of Marketing, Ahead of Print.
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
5 months ago
Journal of Marketing, Volume 89, Issue 6, Page 1-6, November 2025.
The Differentiated Environment: Person–Thing Orientation and Feedback Effects
5 months ago
Journal of Marketing, Ahead of Print. Managers often face the challenge of...
Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas
5 months ago
Journal of Marketing, Ahead of Print.
The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
6 months ago
Journal of Marketing, Ahead of Print. Consumers demonstrate a preference for products...
Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters
6 months ago
Journal of Marketing, Ahead of Print. With the advent of access-based platforms...
Customization and the Customer Journey
6 months ago
Journal of Marketing, Ahead of Print. Retailers frequently offer customers the opportunity...
Avant-Garde Market Driving
6 months ago
Journal of Marketing, Ahead of Print. In this article, the authors define...
Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
6 months ago
Journal of Marketing, Ahead of Print. Consumers are often faced with multiple...
DICE: Advancing Social Media Research Through Digital In-Context Experiments
7 months ago
Journal of Marketing, Ahead of Print. This article introduces Digital In-Context Experiments...
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
7 months ago
Journal of Marketing, Ahead of Print. The authors investigate how acute stress...