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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 4 days ago
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”
3 months ago
Journal of Marketing, Ahead of Print.
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
3 months ago
Journal of Marketing, Volume 89, Issue 6, Page 1-6, November 2025.
The Differentiated Environment: Person–Thing Orientation and Feedback Effects
4 months ago
Journal of Marketing, Ahead of Print. Managers often face the challenge of...
Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas
4 months ago
Journal of Marketing, Ahead of Print.
Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
5 months ago
Journal of Marketing, Ahead of Print. Consumers are often faced with multiple...
Customer Data Privacy Stewardship
6 months ago
Journal of Marketing, Ahead of Print. To address rising customer concerns about...
Breaking Up to Move Forward: The Value Gains of Alliance Terminations
6 months ago
Journal of Marketing, Ahead of Print. Prior alliance research in marketing has...
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
6 months ago
Journal of Marketing, Ahead of Print. There has been little exploration of...
Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?
6 months ago
Journal of Marketing, Ahead of Print. Charitable donations are increasingly shifting to...
The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams
6 months ago
Journal of Marketing, Ahead of Print. This article investigates “growth departments,” an...
Measuring Self-Preferencing on Digital Platforms
6 months ago
Journal of Marketing, Ahead of Print. Digital platforms facilitate exchanges between platform...
A Meta-Analysis of Product Visual Aesthetics
7 months ago
Journal of Marketing, Ahead of Print. Despite firms’ emphasis on product visual...