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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 4 days ago
Cementing JM’s Impact on the Marketing Eco system: Empirical Execution
about 1 month ago
Journal of Marketing, Ahead of Print.
Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution
about 1 month ago
Journal of Marketing, Volume 90, Issue 3, Page 1-12, May 2026.
Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
4 months ago
Journal of Marketing, Ahead of Print. Consumers expect managers to respond to...
An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach
4 months ago
Journal of Marketing, Ahead of Print. This study investigates how the effectiveness...
Free Riding on Product Returns to Drive Profits
5 months ago
Journal of Marketing, Ahead of Print. Returning products has become standard practice...
Neither a Picasso nor a Leonardo da Vinci: An Examination of Novice Artwork Pricing with Multimodal Data
5 months ago
Journal of Marketing, Ahead of Print. Novice art pricing is an understudied...
Ethnic Diversity in Advertising: A Meta-Analysis
5 months ago
Journal of Marketing, Ahead of Print. Although research on ethnic diversity in...
Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
5 months ago
Journal of Marketing, Ahead of Print. Knowledge is a key resource in...
Leveraging Rational Addiction Theory to Reduce Mobile Usage
5 months ago
Journal of Marketing, Ahead of Print. The pervasive use of smartphones has...
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
6 months ago
Journal of Marketing, Ahead of Print. Contextual advertising involves matching features of...
Responsible Design Thinking
6 months ago
Journal of Marketing, Ahead of Print. Design thinking (DT) has generated significant...
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
6 months ago
Journal of Marketing, Ahead of Print. The shift from physical music consumption...