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SAGE Publications: Journal of Marketing: Table of Contents
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Last updated 4 days ago
Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
2 months ago
Journal of Marketing, Ahead of Print. Many leading retailers have introduced AI-driven...
Cementing JM’s Impact on the Marketing Eco system: Empirical Execution
3 months ago
Journal of Marketing, Ahead of Print.
Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution
3 months ago
Journal of Marketing, Volume 90, Issue 3, Page 1-12, May 2026.
Endorsement Rate in Influencer Marketing
5 months ago
Journal of Marketing, Ahead of Print. Influencer marketing has emerged as a...
E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
5 months ago
Journal of Marketing, Ahead of Print. Many marketers design their product packaging...
Economic Inequality Hinders Consumers’ Access to Peer-to-Peer Services
5 months ago
Journal of Marketing, Ahead of Print. Peer-to-peer (P2P) platforms promise openness and...
Does Amazon's Dual Role Weaken Marketplace Competition?
5 months ago
Journal of Marketing, Ahead of Print. Amazon's dual role, as both marketplace...
From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
5 months ago
Journal of Marketing, Ahead of Print. Internet meme marketing is a digital...
Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
5 months ago
Journal of Marketing, Ahead of Print. Consumers expect managers to respond to...
An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach
6 months ago
Journal of Marketing, Ahead of Print. This study investigates how the effectiveness...
A Practical Guide to Endogeneity Correction Using Copulas
6 months ago
Journal of Marketing, Ahead of Print. Causal inference is of central interest...
Free Riding on Product Returns to Drive Profits
6 months ago
Journal of Marketing, Ahead of Print. Returning products has become standard practice...