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Latest posts
Last updated 32 minutes ago
How to optimize B2B SaaS user journeys with GA4
about 1 hour ago
B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct...
Laying the groundwork for smarter, AI-driven marketing
about 1 hour ago
The move from static, rules-based campaigns to AI-driven decisioning is as significant...
AI threatens entry-level marketing jobs—and the future talent pipeline
about 2 hours ago
Entry-level roles are drying up because of AI automation and budget cuts...
Your quick guide to marketing attribution models
about 2 hours ago
In MarTech’s “MarTechBot explains it all” feature, we pose a question about...
Spreadsheets can’t explain churn — but your customers can
about 2 hours ago
Most leaders try to solve retention and churn by diving deeper into...
Shoppers expect fewer discounts this holiday season
3 days ago
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals...
Think like a product manager, grow like a CMO
3 days ago
As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture...
What should sit at the center of your martech stack in the age of AI?
3 days ago
As data and AI become the dominant forces in marketing, the real...
Sharing AI wins and fails will save marketers from repeating mistakes
3 days ago
Marketers rarely share A/B test results. With AI, that’s becoming a bigger...
Amazon, NASDAQ, and Verizon are attending MarTech for free. Are you?
4 days ago
No company can exist without marketing. And modern marketing cannot exist without...
Agility is the new foundation of marketing infrastructure
4 days ago
High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on...
The real reason so many teams are struggling with email marketing
4 days ago
I was talking to a B2B marketer recently who admitted her email...