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Latest posts
Last updated about 20 hours ago
How to focus marketing on high-impact work
about 23 hours ago
Are your team’s high performers disengaged? It could be burnout. But it...
Salesforce launches Agentforce Operations to automate back-office work
about 24 hours ago
Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI...
What vibe coding misses and what open source gets right
about 24 hours ago
The buy and vibe code approach is generating a lot of buzz....
Things are not as bad as you think in marketing
1 day ago
We’re primed to spot problems and fix them, but we sometimes forget...
The confidence layer: Building data foundations marketers can trust
1 day ago
The reality of managing a modern marketing stack is that a shaky...
Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
1 day ago
Fact: Agentic AI is making humans indispensable.More than 40% of agentic AI...
IAB Tech Lab updates OpenRTB to better define live content
2 days ago
IAB Tech Lab is rolling out updates to OpenRTB aimed at a...
10 lessons from real-world ESP migrations
2 days ago
Migrating to a new email service provider (ESP) is never just a...
The martech investment nobody budgets for
2 days ago
You replaced your marketing automation platform 18 months ago. Better scoring models,...
Vibe coding is hollowing out the martech stack fast
2 days ago
The impact of vibe coding on martech is already showing up in...
Confident marketing starts with better data
3 days ago
Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at...
Why contextual collaboration is replacing personalization
3 days ago
Contextual collaboration reflects a shift from structured interfaces to systems that interpret...