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Latest posts
Last updated 1 day ago
Cross-channel personalization: what works now across generations and channels by Edna Chavira
1 day ago
Whether they’re digital natives or prefer traditional channels, today’s customers share one...
The number of martech tools is now 15,384
2 days ago
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals...
Overcoming fear of better options in martech decisions
2 days ago
I recently listened to “If You Could Live Anywhere” by Melody Warnick...
How one newsletter tripled paid membership revenue with retargeting emails
2 days ago
Marketers often think of retargeting as something reserved for ad platforms, but...
Figma’s new tools create a design-to-deployment ecosystem
3 days ago
Figma is rolling out four new products and enhanced AI features for...
The latest AI-powered martech news and releases
3 days ago
FOMO is driving most corporate AI adoption, according to an IBM survey...
Integration isn’t a martech problem, it’s an organizational one
3 days ago
“We need better integration between our systems.” I hear this from marketing...
How smarter campaign modeling and automation drive real marketing ROI
3 days ago
Despite marketing technologies’ promise, organizations still struggle to link their efforts to...
US asks court to breakup Google ad businesses
4 days ago
The U.S. Department of Justice is calling for Google to break up...
Martech Landscape 2025: Growing, shrinking and reshaping all at once
4 days ago
Martech is in an unprecedented state of flux. Tools, AI adoption and...
5 drivers of full-funnel growth with CRM and CDP data
4 days ago
The link between customer acquisition and long-term value remains frustratingly opaque. We...
Your GTM strategy needs a buyer-centric redesign
4 days ago
For years, we’ve fixated on sales and marketing alignment. I’ve long advocated...