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Latest posts
Last updated about 1 month ago
The conversion glow-up your SaaS pricing page is begging for
about 1 month ago
Countless examples of SaaS pricing pages, along with expert commentary from a...
SaaS Pricing Page GPT: Use this custom GPT to audit your SaaS pricing page for conversion gaps
about 2 months ago
SaaS pricing pages have a way of sparking disagreement in SaaS marketing...
Where do I start when I want to optimize an email automation?
about 2 months ago
Don't throw out the control and do a wholesale rewrite. In this...
I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users.
over 1 year ago
“We have 0% customer churn.” – said no SaaS marketer ever. Instead...
The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory
over 1 year ago
Where do unshipped marketing assets go when they die? We imagine a...
How To Write Emails: The Conversion Copywriter’s Approach
over 1 year ago
Conversion copywriters follow a simple 3-step process to get the ‘yes’ in...
Simplifying User Journey vs User Flow for Newbies
over 1 year ago
Taking your first steps in UX? Welcome! In this straightforward guide, we're...
From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint
over 1 year ago
Becoming a SaaS copywriter is your ticket to being at the forefront...
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.
over 1 year ago
You need to prepare now for Black Friday and Cyber Monday. Here...
Copywriting for Startups: 7 Lessons To Drive Conversions
over 1 year ago
In the competitive startup landscape, effective copywriting is your secret weapon for...
Demand generation vs lead generation: Do you need both?
over 1 year ago
Demand generation vs lead generation? Which should you use? You could be...
Can I make money from copywriting? (Yes) A look at the possibilities
almost 2 years ago
Not sure about making money from copywriting? This NEW post explores the...