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Latest posts
Last updated 10 days ago
Positioning 101: How to live rent-free in your best clients’ minds
11 days ago
This positioning 101 guide walks you through five questions to define your...
73% of your ecommerce emails are broken (and your customers can’t tell you)
4 months ago
73% of emails fail basic accessibility checks. Here’s how accessible email copy...
AI’s trust problem: The cost of outsourcing your message in a SaaS recession
4 months ago
AI messaging for SaaS is scaling fast, but trust is collapsing. Here’s...
How copywriters attract leads right now: Proven 10x plays (not 2x tactics)
4 months ago
Lead drought? Here’s how copywriters attract leads right now using 10 proven...
The authority book move that separates you from every copywriter with a ChatGPT account
4 months ago
An authority book for copywriters shows the expertise AI can’t replace... positioning...
10 AI Opportunities That Make Your BRAIN More Valuable (Not Just Faster Hands)
5 months ago
Discover 10 AI opportunities for copywriters that make your creative and strategic...
Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand
5 months ago
Thinking of replacing copywriters with AI? Here’s why that choice erodes trust...
5 international copywriters prove the power of Copy School
5 months ago
Copy School results from 5 international copywriters who use its frameworks in...
10 ways your peers and mentors are using AI today – swipe them to grow your copy business
5 months ago
Want to grow your copywriting business with AI? Swipe 10 use cases...
The conversion glow-up your SaaS pricing page is begging for
about 1 year ago
Countless examples of SaaS pricing pages, along with expert commentary from a...
SaaS Pricing Page GPT: Use this custom GPT to audit your SaaS pricing page for conversion gaps
about 1 year ago
SaaS pricing pages have a way of sparking disagreement in SaaS marketing...
Where do I start when I want to optimize an email automation?
about 1 year ago
Don't throw out the control and do a wholesale rewrite. In this...