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Occam's Razor by Avinash Kaushik
Get the latest updates from Occam's Razor by Avinash Kaushik directly as they happen.
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Latest posts
Last updated 14 days ago
Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.
2 months ago
Across every layer of the company, business people get too much data...
Marketing Analytics: Methodologies Trump Metrics!
8 months ago
If a conversation is occurring about Data and Analytics, chances are high...
Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.
9 months ago
The most important lesson in Marketing is also the simplest Successful Marketing...
Data Visualization Tips & Tricks: What Not To Do!
10 months ago
The data we deal with has such immense complexity built into it...
Marketing Analytics Mistake #1: Efficiency Without Effectiveness!
11 months ago
“Let’s all focus on a single metric, a True North for the...
High-Impact Marketing: Rock Creative Pre-Testing!
about 1 year ago
Prologue Recent Conversation with CEO B: Me: I saw your ad at...
Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
over 1 year ago
Here’s a sign that you’ve arrived as an Analyst or an Analytics...
Strategic Marketing Analytics: CMO Dashboards That Rock!
almost 2 years ago
An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards...
Transform Data's Impact: Pick The Right Success KPI!
almost 3 years ago
Your analysis provides clear data that the campaign was a (glorious) failure...
Winning With Data: Say No To Insights, Yes To Out-of-sights!
over 3 years ago
If there is one thing the universe agrees on, it is that...
Robust Experimentation and Testing | Reasons for Failure!
over 3 years ago
Since you're reading a blog on advanced analytics, I'm going to assume...
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
over 3 years ago
I was reading a paper by a respected industry body that started...