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FiercePharma: Marketing
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Latest posts
Last updated 2 days ago
Regeneron podcast turns science learnings into immersive experience
2 days ago
Regeneron's "Science Illuminated" podcast series transforms scientific topics into a calming, meditative-style...
Lucid Group names leading Publicis Health exec as new CEO
3 days ago
Healthcare comms and commercialization agency Lucid Group has hired Eric Muller as...
Boehringer Ingelheim again rises up rare disease reputation rankings
3 days ago
Boehringer Ingelheim has continued its rise up patient groups’ ranking of rare...
Revance hires Janelle Wichmann as chief marketing officer of skincare unit
4 days ago
Revance has appointed Ulta Beauty and Procter & Gamble alum Janelle Wichmann...
Pharma commercialization partner Valeris brings in new strategy chief
4 days ago
Valeris' newly appointed chief strategy officer Lauren Cole comes from Merck subsidary...
CMI adopts orphan drug field with dedicated center of excellence
5 days ago
CMI Media Group has stepped up its play for the orphan drug...
Quanovate takes back marketing claims for Mira fertility wand after P&G challenge
5 days ago
Quanovate voluntarily agreed to discontinue the marketing claims on its Mira fertility...
Danish politicians call out Eli Lilly obesity campaign
6 days ago
Politicians and health group leaders in Denmark are calling out Eli Lilly’s...
Inside agency view: Real Chemistry’s Frank Mazzola on audience nuance and rewarding creativity
6 days ago
The pharmaceutical industry creates some of the most valuable products in human...
Abbott to pump up blood supply with $1M college sports prize amid US crisis
10 days ago
Abbott is again tapping into the competitive spirit of Big Ten universities...
Leo Pharma readies rare disease education push for 2nd annual GPP awareness day
10 days ago
The company and the National Psoriasis Foundation will celebrate the second annual...
Snapchat creates ad format to support pharma disclosure needs
11 days ago
Snapchat is courting pharma marketers with a new ad format designed to...