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FiercePharma: Marketing

Get the latest updates from FiercePharma: Marketing directly as they happen.

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Latest posts

Last updated about 1 hour ago

How Learning Systems Move Pharma Marketing Beyond the Box Score

about 1 hour ago

It’s time for pharma marketers to up their ask of AI—not just...

Eli Lilly dishes out fresh produce to cultivate Alzheimer’s awareness

4 days ago

Eli Lilly is marking World Alzheimer’s Day with a partnership to distribute...

Sun Pharma shines a light on alopecia areata in ‘Regrowth Restyled’ campaign

4 days ago

Sun Pharma is teaming up with fashion designer Christian Siriano for a...

‘People like the sincerity of it’: comedian Damon Wayans on humor, relatability and DME awareness in Genentech campaign

4 days ago

The comedian sat down with Fierce to discuss his health advocacy journey...

Ex-PHM CEO Andrea Palmer takes top job at Assembled Intelligence

4 days ago

Former Publicis Health Media CEO Andrea Palmer has revealed her next post...

Standout pharma marketing takes the stage at the 2026 Fierce Pharma Marketing Awards

5 days ago

The Fierce Pharma Marketing Awards celebrated winners across 20 different categories, with...

Olympic skier Lindsey Vonn joins up with Vertex for pain campaign

6 days ago

Lindsey Vonn knows more than most about pain. Spending years training as...

AbbVie chips in for neurology advocacy through PGA Tour birdie campaign

6 days ago

AbbVie has partnered with the PGA Tour and the 2026 Presidents Cup...

Shionogi taps The Bloc for omnichannel campaign backing COVID-19 pill Xocova

6 days ago

Shionogi is stepping up promotion of COVID-19 drug Xocova, working with The...

Deerfield goes on hiring, promotion spree for ‘Built for This’ growth phase

6 days ago

Healthcare marketing and comms agency, Deerfield Group, is creating a new model...

No more Nordisk as Novo goes it alone amid rebranding push

7 days ago

As Novo Nordisk continues its epic battle with Eli Lilly for market...

Sanofi hits the pickleball court in education push for COVID vax Nuvaxovid

11 days ago

The "Serve Up Protection" Nuvaxovid education campaign will take place on and...