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FiercePharma: Marketing
Get the latest updates from FiercePharma: Marketing directly as they happen.
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Latest posts
Last updated about 18 hours ago
AbbVie’s Skyrizi takes full-year TV ad spending crown yet again, with J&J’s Tremfya in hot pursuit
about 18 hours ago
For the fourth year running—and the third in a row for Skyrizi...
FDA chides BeOne, ImmunityBio promo materials in first untitled letters of 2026
1 day ago
The steady stream of FDA untitled letters that began in September is...
Hologic sets a screen to block cervical cancer with WNBA's Erica Wheeler
2 days ago
Hologic has drafted professional basketball player Erica Wheeler to raise awareness of...
Bayer taps Gabrielle Union-Wade as face of menopause med Lynkuet
3 days ago
To promote its newly launched nonhormonal menopause drug, Bayer is linking Lynkuet...
Lenz ups Vizz visibility with DTC campaign starring Sarah Jessica Parker
3 days ago
As part of its mission to make a dent in the sizable...
Amneal and VantAI unveil fresh branding to kick off 2026 plans
3 days ago
Amneal Pharmaceuticals and VantAI have joined the ranks of companies to decide...
Definium points the way forward as MindMed drops old identity
5 days ago
Mind Medicine has altered its state, rebranding as Definium Therapeutics ahead of...
Athira Pharma roars into the new year with rebrand to LeonaBio
8 days ago
The LeonaBio rebrand comes from the name Leona, which means lioness and...
Orca rides $250M funding wave toward cancer cell therapy launch
8 days ago
Orca Bio has disclosed $250 million in funding, flooding its balance sheet...
Novo Nordisk conducts a new conversation on weight stigma at major NYC commuter hub
9 days ago
Novo Nordisk has begun a vital year for its weight-loss franchise with...
FDA untitled letter skewers Esperion’s claims about cholesterol med Nexlizet in TV ad
10 days ago
The FDA is apparently not charmed by the mischievous “Lipid Lurkers” in...
Viking enlists commercial chief to battle obesity giants, while Aspen names CCO to prep for Parkinson's launch
10 days ago
Viking Therapeutics and Aspen Neuroscience have both stepped up their commercialization planning...