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FiercePharma: Marketing
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Last updated about 11 hours ago
Super Bowl, Winter Olympics defined TV drug ad spending in February, led by AbbVie’s Rinvoq
about 11 hours ago
Almost all of last month’s top 10 pharma TV ad spenders took...
Leo roars onto Netflix with DTC campaign for new hand eczema cream Anzupgo
1 day ago
Leo Pharma has decided “It’s GO time” for the launch of its...
Collegium enrolls Paris Hilton in Jornay PM push encouraging ADHD community to 'Embrace Your Sparkle'
2 days ago
Collegium Pharmaceutical has tapped an appropriately glitzy star as the face of...
Novo lands another FDA untitled letter, this time for Apple-inspired Ozempic ad
3 days ago
Not long after Novo Nordisk received an untitled letter from the FDA...
Rising Stars: Boehringer’s Chris Kraemer on the power of patient impact
3 days ago
In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Kraemer discussed...
Danish agency NoA Health names new CEO to drive global expansion
3 days ago
NoA Health has appointed Louisa Lee as CEO, putting the former Novo...
Guardant picks Patrick Dempsey for colorectal cancer blood test awareness
3 days ago
Dr. McDreamy has signed onto yet another cancer awareness initiative. “Grey’s Anatomy”...
'One2PrEP': Gilead's 1st Yeztugo DTC ad reimagines hit song to highlight biannual dosing
4 days ago
As it ramps up its rollout of the first twice-yearly HIV pre-exposure...
LESS NOISE, BETTER SIGNALS: HOW PHARMA CAN MEASURE IMPACT AS AI RESHAPES SEARCH
5 days ago
AI is now routine in how people search and process information, with...
How pharma marketers are capturing the power of podcasts to connect with consumers
5 days ago
Several Big Pharmas have introduced their own podcasts to advance corporate branding...
Sanofi, Genentech, Kedrion back star-studded bleeding disorder awareness campaign
7 days ago
A handful of pharmas and celebrities are joining forces with the National...
Eisai points the way to kidney cancer support with Kompass digital hub
9 days ago
With a new online resource, Eisai is offering patients and caregivers some...