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FiercePharma: Marketing
Get the latest updates from FiercePharma: Marketing directly as they happen.
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Latest posts
Last updated about 1 hour ago
Bayer earns FDA untitled letter for Nubeqa's 'attention-grabbing visuals'
about 1 hour ago
The FDA has reprimanded Bayer for the “attention-grabbing visuals” and “frequent scene...
US drugmaker’s reputations shift quickly amid political pressures, job cuts: survey
about 6 hours ago
Patient groups’ perceptions of drugmakers with large U.S. footprints have shifted in...
Haleon scores branding goal with star-studded soccer offensive
2 days ago
Haleon has kicked off a soccer-focused marketing campaign ahead of the Fifa...
Haleon nabs Google exec Richard Manso as US chief marketing officer
3 days ago
Haleon, a healthcare consumer and OTC brand company, has hired Richard Manso...
FDA lambasts Incyte over ‘misleading’ Niktimvo claims
3 days ago
The FDA has taken umbrage with certain Incyte promotional claims related to...
Travere’s launchpad positions Filspari for fast rise toward blockbuster sales: analyst
6 days ago
An established sales force and payer authorization criteria will fuel a fast...
Genentech wants ‘All Eyes on DME’ as it taps Damon Wayans for humor-laced campaign
6 days ago
Roche’s Genentech unit is launching a new multimedia campaign aimed at sharing...
Pfizer drafts Fernando Mendoza as new face of its ‘game of inches’ cancer campaign
6 days ago
Pfizer is kicking off the next stage of its cancer awareness program...
Patients less confident than ever about health choices: survey
6 days ago
Patients’ confidence in their ability to find answers about health questions and...
More than 60% of Americans using AI tools for medical information: survey
7 days ago
Nearly two-thirds of Americans are using artificial intelligence-based tools to seek medical...
Merck’s new AI commercial strategy ‘reimagining engagement with HCPs’
7 days ago
Merck & Co.’s $1 billion deal with Google Cloud is seeking to...
Deerfield trots into pharma sales software space with CRM-enhancing tool
7 days ago
Deerfield Group has launched software designed to help pharma brand marketing teams...