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FiercePharma: Marketing
Get the latest updates from FiercePharma: Marketing directly as they happen.
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Latest posts
Last updated about 15 hours ago
Close of Omnicom-Interpublic megamerger brings new health CEO, 4K layoffs
about 15 hours ago
Almost exactly a year after Omnicom and Interpublic Group announced their plans...
Tanabe Pharma shifts gears for Bain-backed future, dropping Mitsubishi moniker after $3.3B deal
about 15 hours ago
Mitsubishi Tanabe Pharma has undergone a rebrand. Following a 510 billion Japanese...
Lilly joins Novo in GLP-1 self-pay price cuts, lowering costs of single-dose Zepbound vials
about 19 hours ago
On the heels of striking a deal with the Trump administration to...
Calling all rising stars in pharma marketing: Nominations open for Fierce feature series
6 days ago
Nominate up-and-coming early-career pharma marketing pros here to be featured in Fierce's...
AbbVie short film showcases ‘Second Winds’ of life after CLL diagnosis
7 days ago
A short film that premiered earlier this month tracks the journeys of...
Pharma pros skeptical of letting AI loose on regulatory compliance submissions: survey
7 days ago
A survey has found that pharma marketing and promotional review professionals are...
Angelini faces UK marketing watchdog’s wrath after speaker blasts ‘stupid’ EMA
7 days ago
The PMCPA has ruled that a presentation calling the European Medicines Agency...
SK Life Science Xcopri ad meets a roadblock with FDA untitled letter
8 days ago
A few months after SK Life Science began rolling out a road...
Lilly levels up Alzheimer’s awareness with Chris Hemsworth collab, major media buys
8 days ago
Eli Lilly's latest high-profile crossovers—which include a starry TV partnership and the...
Texas files suit against Sanofi, BMS over ‘deceptive’ Plavix marketing
11 days ago
Texas Attorney General Ken Paxton filed a lawsuit Thursday on behalf of...
Semaglutide compounder drops claims after Novo Nordisk challenge
11 days ago
A Novo Nordisk challenge has driven Regen Doctors to voluntarily discontinue compounded...
Sun Pharma shines a light on diabetic retinopathy in #SeeBeyondSugar campaign
12 days ago
Sun Pharma has launched an eye-opening awareness push about a common—and commonly...