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Latest posts
Last updated 2 days ago
AZ leans on AI-generated llama to promote LAMA combo inhaler Breztri in new campaign
2 days ago
The Breztri ad prompts viewers to "put a LAMA to work" by...
Ionis’ ‘breakthrough’ Alexander disease approval establishes pillar of rare disease pipeline
4 days ago
After Jenny Pearson’s daughter Elise first had a seizure at 16 months...
Daiichi unit American Regent recalls 3 epinephrine batches on particulate, leakage concerns
4 days ago
Daiichi Sankyo subsidiary American Regent is launching a recall of three lots...
The people who stayed with the problem
4 days ago
In this week’s episode of “The Top Line,” we look at the...
UCB’s Bimzelx comes from out of the blue to claim August’s top pharma ad spending spot
4 days ago
Move over AbbVie and Johnson & Johnson, we have a new and...
A year on from Big Pharma’s pull-back from the UK, has anything changed?
4 days ago
September 2025 marked a low point for relations between the U.K. government...
Fierce Pharma Asia—Roche, GSK, Novartis billion-dollar deals; More MFN sign-ups; Akeso’s OS win
4 days ago
GSK, Roche and Novartis continued their dealmaking spree with Asian companies. Three...
Fresenius unit dinged in FDA warning letter flagging 'complaint trend' from customers
4 days ago
Following a string of customer complaints, a Form 483 and a recall...
Novartis puts MS advocacy on the podium through social media partnership with British Olympian
4 days ago
The social media collaboration ties into Novartis' "you know your MS best"...
FDA files reveal lingering concerns, contrasting views behind Replimune melanoma nod
5 days ago
Two votes of confidence from leaders at the FDA’s Office of Clinical...
CMI boosts medical affairs capabilities with new specialty communications unit
5 days ago
The new business unit is centered on four core capabilities, which includes...
From Question to Action: Rethinking Pharma Engagement in the AI Era
5 days ago
As AI reshapes health discovery, GoodRx is helping pharma turn consumer and...