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Latest posts
Last updated 3 days ago
The Fastest Way to Understand Your Audience Without Talking to Them
3 days ago
“Talk to your customers” is one of the most common pieces of...
We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features
4 days ago
It’s time for a new, screenshot-worthy look. It’s time to deliver those...
Nobody Is Dying on Hills
9 days ago
One massive hurdle for would-be creators is feeling that everything they say...
No, I Will Not A/B Test That
19 days ago
Marketers love to talk about A/B testing. Heck, I’ve said it too...
How to Find (Not Guess) Your Target Audience: A Data-Driven Approach
about 1 month ago
We all know what a target audience is. Or at least we...
Demand-Creation vs. Demand-Converting Marketing
about 1 month ago
One of the fundamental mistakes I see executives and marketing leaders make...
The Internet Needs Less Fighting, More Invisible Subtweets
about 1 month ago
I guess we can’t really say “subtweets” anymore because Twitter is now...
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
about 2 months ago
It’s a tale as old as time, or uh… for as long...
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
about 2 months ago
“How do I convince my boss/team/client to invest in my audience’s true...
How to Turn Audience Research Into Content Ideas
about 2 months ago
If you’ve ever stared at a blank content calendar wondering what to...
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
2 months ago
For years, two questions have dominated both marketers’ interest and the media’s...
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
2 months ago
Last quarter, we published an extraordinary analysis of hundreds of millions of...