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Latest posts
Last updated 5 days ago
The Best Persona Tool On the Web Is Now Live
5 days ago
Starting today, SparkToro’s persona-generation tool is now live and available to all...
Does Your Website Still Matter in the Zero-Click Era?
9 days ago
Scholars are divided, but we’re still believers. The website may be visited...
The BRAND New V3 of SparkToro Is Here
18 days ago
A new version of SparkToro, our 3rd major iteration since the product’s...
NEW: Brand Affinity is Now Live in SparkToro Reports
26 days ago
Starting today, SparkToro audience research reports now contain brand affinity data, showing...
7 Reasons Every Marketing Team Should Monitor Brand Mentions
30 days ago
Brand monitoring is much more than reputation management. And it’s really just...
Creating and Promoting Were Never the Same Decision
about 1 month ago
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more...
The SparkToro API is Live: Audience Research as Infrastructure
about 2 months ago
I have a confession. For years, my least favorite customer question was...
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
about 2 months ago
If my brand shows up in AI answers, does that have real...
When Your Audience Isn’t Who You Think They Are
about 2 months ago
Picture the customer for commercial backup power, and you probably see an...
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
about 2 months ago
Anything AI can do… AI can do better with SparkToro We (and...
Total Addressable Market (TAM) Size is Now in SparkToro Reports
2 months ago
Casey’s back with a brand new invention. This time, it’s estimated TAM...
Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
2 months ago
If you’ve been building media lists by zeroing in on the sites...