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Latest posts
Last updated 13 days ago
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
13 days ago
The media hype may be overblown, but the data doesn’t lie: over...
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
20 days ago
It’s time we pulled back the curtain on one of SparkToro’s newest...
The One Question I Ask to Know If an Agency Will Be Worth It
about 1 month ago
Every now and then a career “L” seeps its way into my...
Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
about 1 month ago
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How...
The Case for Zero-Click Content in a Zero-Trust Ecosystem
about 2 months ago
There’s a reason zero-click content has taken over your feed, your marketing...
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
about 2 months ago
Starting today, there are customizable graph visuals in almost every section of...
Exactly What to Measure with Lift Based Marketing Investments
2 months ago
How do you earn budget if attribution is dead and traffic is...
In a Zero-Click World, Traffic is a Terrible Goal
3 months ago
60% of marketers say their top goal for the next 12 months...
How to Use SparkToro + LLMs to Do Marketing Magic
3 months ago
Most folks who follow me know I’m a bit of a late...
“AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
3 months ago
Over the weekend, I went digging for evidence that AI can, will...
Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.
3 months ago
It’s a day ending in Y, which means my social feeds are...
A Marketing Conference That Actually Changes Your Mindset
3 months ago
There are tons of marketing conferences. Most follow a familiar formula: slick...