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Latest posts
Last updated 5 days ago
The Click Is Now Optional. Here’s What Isn’t.
5 days ago
Hold onto your butts. Rand’s got new research and it’s a doozy...
In 2026, Less than One Third of Google Searches Still Send a Click
6 days ago
In the first four months of 2026, a whopping 68.01% of Google...
How We’d Market to Software Developers at Startups
11 days ago
How do you market to developers? Developers have a reputation: they block...
Inimitable Product is the New “Make Great Content”
20 days ago
For 25 years, Google told websites to “just make great content,” and...
How Do You Market to a Double-Sided Marketplace?
25 days ago
At last week’s SparkToro Office Hours, someone asked about how to incorporate...
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
about 1 month ago
But seriously, how does audience research inform your marketing strategy I often...
Office Hours: Can You Actually Track AI Visibility?
about 1 month ago
“Can you even track AI visibility?” That was the question behind this...
Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas
about 1 month ago
We’re publishing prior issues of the Audience Research Newsletter here! But we’re...
Audience Research Newsletter: How to Make Content Repeatable; a Hot Take vs. a Long Take; Why Bad Guys Are… Good
about 1 month ago
We’re publishing prior issues of the Audience Research Newsletter here! But we’re...
The Death of the Ultimate Guide?
about 2 months ago
For years, marketers were taught to win by publishing the most comprehensive...
Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite
about 2 months ago
“What’s the best Disney movie of all time?” Before you answer —...
Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps
about 2 months ago
We’re publishing prior issues of the Audience Research Newsletter here! But we’re...