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Latest posts
Last updated 4 days ago
New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
4 days ago
For 25 years, web search meant Google (and a little bit of...
Best Practices Are Meaningless Without Audience Research
11 days ago
There isn’t actually anything “wrong” with best practices. Best practices are general...
Digital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?
17 days ago
Recently, Rand and I released the results of the State of Digital...
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
23 days ago
Recently, I ran a tiny experiment. I asked eight mom friends —...
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
about 1 month ago
The Problem: For the last few years, companies have been investing inordinate...
Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
about 1 month ago
If you were to perceive the world based on a skim of...
Starting today anyone can analyze any (describable) audience in SparkToro
about 2 months ago
Until now, if you wanted to research an audience with SparkToro, you...
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
about 2 months ago
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the...
Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
about 2 months ago
Recently, Rand and I released the results of the State of Digital...
The 5 Big Trends that Will Dominate Marketing in 2026
about 2 months ago
I find most end-of-year prediction and crystal ball-gazing listicles to be trash...
Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
3 months ago
Raise your hand if you remember these roundup posts! No? That’s just...
Your Next Launch Will Fail Without an Amplifier Strategy
3 months ago
When teams say, “We’ll build first and figure out marketing later,” they’ve...