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Latest posts
Last updated 1 day ago
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
1 day ago
Last week, I showed you how Internet buyer journeys have transformed from...
The Pinball Customer Journey Has Replaced the Marketing Funnel
7 days ago
I like the marketing funnel. It’s a great analogy, and has served...
Welcoming Kristy Morrison as Chief of Staff
8 days ago
Story time—late last year, I developed a painful, still-undiagnosed condition in my...
NEW: Upload your agency’s logo and customize your audience research graphs
12 days ago
It’s new feature month over here at SparkToro (given we’ve just launched...
NEW: AI Tool & Social Network Usage Graphs are in SparkToro
14 days ago
SparkToro’s data visualization just got a major upgrade, but rather than tell...
NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways
20 days ago
Let me lay out the biggest challenges folks tell us they have...
Stop Asking Your Guest Speakers to Do Your Marketing for You
about 1 month ago
I hate asking people for things. Call it years of ingrained people-pleasing...
We’ve Learned More About How to Appear in AI Answers
about 2 months ago
Thanks to some recent experiments and research in the marketing world (and...
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
about 2 months ago
Marketing often treats content like a vending machine. Sales needs a case...
Make Something People Want to Talk About
2 months ago
In my formative years as a tech entrepreneur, Paul Graham (cofounder of...
The Best Damn Visitors’ Guide to Seattle 2025
2 months ago
Psst! There’s a marketing conference in Seattle in a few weeks. I’m...
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
3 months ago
The media hype may be overblown, but the data doesn’t lie: over...