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Latest posts

Last updated about 18 hours ago

Playing war: How nostalgia became a weapon in crisis communication

about 18 hours ago

Your crisis plan isn’t ready for this Ishola Nasirudeen Ayodele is dean...

‘Not what Neutrogena stands for’: Beauty brand issues statement after death of Hayden Panettiere

1 day ago

Plus: Google rolls out Preferred Sources to help with traffic declines; how...

How Focus Brands’ marketing SVP gives global ideas local flavor

1 day ago

From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of Focus Brands...

Discord gave this startup a direct line to Gen Z. Then it built around what it heard.

3 days ago

What brands can learn from building products alongside online communities Before Yeet...

Want to up your comms game? Phone it in.

3 days ago

PR professionals can use the phone as the difference between “Yay, we...

The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface

4 days ago

Plus: A news publication is taking phone-in pitches only; Nestle adapts for...

The 50-30-20 rule for creating a social media feed people actually want to follow

4 days ago

Strike the right balance Meagan Saxton is social media specialist at ddm...

The Healthcare Leader’s Guide to Employee Engagement

4 days ago

Build a more engaged workforce by improving communication, strengthening culture and creating...

The 3 people every comms team needs during organizational change

4 days ago

Why change communications needs partners, champions and critics Before drafting a change...

Social media updates and new features to know this week

5 days ago

Including X, Snapchat, LinkedIn and more Welcome to a new week of...

4 tips to build a thought leadership strategy that reaches the right audience

5 days ago

How to make thought leadership more useful, timely and relevant IMA Financial...

See What’s Coming: Building an Anticipatory Comms Strategy

5 days ago

Communications leaders are under growing pressure to anticipate risk, not just react...