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Marketoonist | Tom Fishburne
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Latest posts
Last updated 6 days ago
The AI Scarlet Letter
6 days ago
This cartoon was partly inspired by the whiplash approach to AI writing...
Product Design and Conway’s Law
13 days ago
I heard somewhere years ago that the reason the classic TV remote...
AI Overviews Changing the Game
20 days ago
There’s an old joke that the best place to hide a dead...
Optimizing for the Wrong Metrics
about 1 month ago
I recently stumbled across Goodhart’s Law “When a measure becomes a target,...
The Trust Gap in Marketing Qualified Leads
about 1 month ago
The quality of marketing leads is an age-old sales gripe. David Mamet...
Cannes Lions Humblebrags
2 months ago
Around 15,000 marketers descend this week on the French Riviera for the...
New Self-Serving Study
2 months ago
Byron Sharp from the Ehrenberg-Bass Institute has long been on the frontlines...
Brand Origin Stories and Faux-thenticity
3 months ago
Fake authenticity (or “faux-thenticity”) has long plagued marketing Authenticity is set up...
Unprecedented with Precedent
3 months ago
I drew this week’s cartoon on a paradox I keep seeing in...
Just Circling Back
3 months ago
Former ad copywriter and Gaping Void cartoonist Hugh MacLeod once wrote, “If...