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Latest posts
Last updated 1 day ago
Why long sales cycles make B2B marketing hard to measure
1 day ago
Long B2B sales cycles make marketing difficult to measure. When a purchase...
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
1 day ago
The biggest news in HubSpot’s July 2026 update is Agent Hub, the...
The engagement illusion: What actually gets attention (and what gets ignored)
1 day ago
Marketing leaders and operations teams have access to more distribution channels and...
What the teams getting the most from AI do differently
1 day ago
You’ve bought the best AI tools with the expectation of faster delivery,...
B2B marketers don’t trust the data used to shape budgets
1 day ago
B2B marketing budgets are influenced by data that fewer than half of...
IAB updates standard for disclosing AI in ads
5 days ago
The IAB released Version 2 of its “AI Transparency and Disclosure Framework”...
AI visibility index shows which brands are disappearing
5 days ago
Some of the brands with the strongest SEO footprints barely appear in...
Built for yesterday: Why your data architecture can’t keep up with AI
4 days ago
Your marketing technology stack was likely built to answer questions about the...
Turn scattered AI wins into an organizational advantage
4 days ago
At a recent roundtable, one participant asked me, “How do you develop...
Getting your brand ready for AI agent discovery
4 days ago
For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel...
Google gives political email a lane around spam filters
4 days ago
Google is giving political campaigns a way around Gmail’s spam filters, creating...
Marketing contribution is the new attribution
3 days ago
Attribution models never measured the full buyer journey. Marketers have spent two...