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Yoast • The Art & Science of Website Optimization
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Latest posts
Last updated 5 days ago
SEO Update by Yoast November 2025 edition recap
5 days ago
SEO never stands still, and neither do we here at Yoast. In...
Canonical URLs: definitive guide to canonical tags
8 days ago
Imagine telling someone that www.mysite.com/blog/myarticle and www.mysite.com/myarticle are actually the same page...
SEO Basics: What is link building?
19 days ago
Link building is an essential part of SEO. It helps search engines...
Content maintenance strategy: 6 tips for a cleaner website
25 days ago
If you’ve been working on your website for a couple of years...
Last-minute Black Friday SEO prepping for ecommerce stores
26 days ago
Black Friday is three weeks away, so it’s time to finalize the...
A recap of the October 2025 SEO Update by Yoast
about 1 month ago
The message from this month’s SEO Update is clear: AI and data...
What is anchor text, and how can you improve your link texts?
about 1 month ago
Anchor text, which is also known as link text, is the visible...
The psychology of scannable content and bullet points
about 2 months ago
Table of contents The scanning habits of our brain Factors that determine...
Still not ready for Black Friday 2025? Here is your last minute rescue plan
about 2 months ago
Heads up! Black Friday is almost here, and if you still haven’t...
First things first: writing content with the inverted pyramid style
about 2 months ago
Journalists have been using the inverted pyramid writing style for ages. Using...
What does Yoast SEO do?
about 2 months ago
Yoast SEO is a free WordPress SEO plugin that helps your site...
The Flesch reading ease score: Why & how to use it
about 2 months ago
If you have ever run your writing through a readability checker like...