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Branding Strategy Insider
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Latest posts
Last updated about 2 months ago
AI Is A Platform Shift, Not A Brand Advantage
about 2 months ago
The buzzword in marketing right now is AI. Well, acronym, that is...
The Decisions That Make A Brand Coherent
2 months ago
Some of the most consequential decisions a brand makes never arrive looking...
PepsiCo’s New Definition Of Relevance
2 months ago
In 1967, the song “San Francisco” by Scott McKenzie described “a whole...
The New Rules Of Brand Engagement
2 months ago
With audience attention becoming increasingly fragmented across platforms and formats, visibility alone...
AI Is Not A New Marketing Problem. It Is A New Brand Interface.
2 months ago
Perhaps the most interesting thing about AI is that it is new...
Why People Snack: The Human Needs Food Brands Forget
2 months ago
The president of Snacking Global at Mars, Andrew Clarke, recently spent some...
Brand Positioning That Improves The Economics Of Growth
2 months ago
Brand positioning has always been a leadership requirement. The problem is that...
The Difference Between Positioning And Messaging
2 months ago
Alongside category design, messaging, storytelling, and thought leadership, positioning is where your...
Why Iconic Brands Need To Earn Permission To Change
2 months ago
Ferrari’s recent introduction of the Luce, its first fully electric four-door model...
The Brand Architecture Behind Audemars Piguet x Swatch
2 months ago
The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces...
Employee Ownership Is Not A Culture Strategy
3 months ago
There is a moment in many employee-owned companies when the story sounds...
Visual Strategy Is Sales Strategy
3 months ago
Visual communication is now one of the primary ways buyers judge credibility...