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ScienceDirect Publication: Journal of Business Research
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Last updated about 15 hours ago
Status without cost: how color darkness can increase preferences and perceptions of status
about 15 hours ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Susan Calderón...
Competing for attention: Exploring the impact of video cover features on clicks with machine learning and generative AI
about 15 hours ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Wenbin Xie...
To show or not to show? how human vs. digital entrepreneur streamers shape brand attitudes through trust mechanisms
about 15 hours ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Xiaojun Fan...
Joining schools of thought on value propositions: a review and research agenda
1 day ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Cristina Mele...
The power of effortful communication in recovering from woke-washing allegations: impact on brand morality and firm outcomes
1 day ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Priscilla Y...
Digital transformation and supply chain Resilience: Inverted U-shaped effect and mechanisms with dual Moderation—Evidence from China’s A-share listed firms
1 day ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Wencong Zhou...
Customer ducation in sales: A ystematic iterature eview
3 days ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Antti Lähtevänoja...
Unpacking the effects of pro-environmental attitudes on green eWOM from a big data– and LLM-driven perspective: moderating roles of product characteristics
3 days ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Yi Feng...
When and how hyperbole hurts: the effects of hyperboles in advertising on perceived brand authenticity and purchase behavior
4 days ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Yan Wang...
How regulatory focus shapes consumer spending under threshold promotions
4 days ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Amanda Jiang...
Media reach and the market reaction to negative ESG media stories: do industry affiliation and ESG performance matter?
5 days ago
Publication date: January 2027Source: Journal of Business Research, Volume 218Author(s): Siqi Liu...
Is investment in dirty sector portfolios linked to performance? Evidence from the insurance industry
6 days ago
Publication date: December 2026Source: Journal of Business Research, Volume 217Author(s): Aigbe Akhigbe...