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Chief Marketing Technologist
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Latest posts
Last updated 4 months ago
2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)
4 months ago
tl;dr The martech landscape effectively stopped growing this year, up just 0.79%...
On a thought exercise assignment and off the grid until July 10
5 months ago
Over the past 20 years, I’ve probably gone no longer than a...
MCP is making integration universally abundant, which ironically makes ecosystems even more strategic
5 months ago
If there’s been one perennial demand in martech, it’s integration. In survey,...
It’s the end of martech as we know it (and I feel fine)
5 months ago
That’s great, it starts with a deep fakeData lakes, and bot campaignsAnd...
Jon Miller’s Predictions for B2B Go-To-Market in 2026
8 months ago
The following is a special guest post by Jon Miller, a legend...
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
8 months ago
Happy New Year! Five years ago, Jason Baldwin and I published Martech...
Here’s your copy of our Martech for 2026 report — free and ungated
9 months ago
It’s here! Our brand-new, 127-page Martech for 2026 report. No form to...
Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report)
9 months ago
It’s almost here! We’re launching our in-depth Martech for 2026 report on...
Our big Martech for 2026 report is almost here — be the first to get it for the ground truth of martech AI
10 months ago
Every December for the past few years, Frans Riemersma and I have...
Close encounters with zombie martech automations and AI agents — just in time for Halloween
10 months ago
The lights are on but nobody’s home. The engine’s running but no...
The first generation of gen AI use cases in marketing are streaking through the Hype Cycle
11 months ago
Ah, the Hype Cycle. No other curve is both so revered and...
1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes
12 months ago
Are you feeling the vibes yet? “Vibe” has become the latest AI...