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Psychology & Marketing Articles

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Last updated 3 days ago

Payment and Pleasure: Monetary and Social Ties in Shared Consumption Experiences

3 days ago

RESEARCH ARTICLEOpen access Payment and Pleasure: Monetary and Social Ties in Shared...

Which Source is More Morally Negative? The Effect of Plagiarism From AI Versus Human on Consumer Immoral Judgments

7 days ago

RESEARCH ARTICLEWhich Source is More Morally Negative? The Effect of Plagiarism From...

The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing

7 days ago

RESEARCH ARTICLEThe Impact of Sensory Verbs in Online Reviews on Helpfulness Perception...

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being

7 days ago

REVIEW ARTICLEOpen access Psychological Mechanisms Behind the Influence of Immersive Technologies on...

Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertisings

7 days ago

RESEARCH ARTICLEDisidentification: The Long‐Term Effects of Offensive‐Discriminatory AdvertisingsEnav Friedmann, Eliran Solodoha, Sandra...

You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit

7 days ago

RESEARCH ARTICLEOpen access You Can Do It! or Can We? Personal Pronouns...