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Last updated 11 months ago
Revisiting Social Comparison Theory in Offline and Online Contexts
11 months ago
EDITORIALRevisiting Social Comparison Theory in Offline and Online ContextsBernadett Koles, Kishore Gopalakrishna...
They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
11 months ago
RESEARCH ARTICLEThey Made It Just for Me! How AI Transparency and Influencer...
Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity
11 months ago
RESEARCH ARTICLEOpen access Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by...
Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences
11 months ago
RESEARCH ARTICLEScarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource...
The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review
11 months ago
RESEARCH ARTICLEOpen access The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic ReviewRaphael Perla...
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets
11 months ago
RESEARCH ARTICLEMore Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced...
Explaining Consumer Reactions to Brand Activism With the ABC Model of Brand Stereotypes
11 months ago
RESEARCH ARTICLEExplaining Consumer Reactions to Brand Activism With the ABC Model of...
Diversity in Femvertising: An Experimental Investigation
11 months ago
RESEARCH ARTICLEOpen access Diversity in Femvertising: An Experimental InvestigationChristina Papadopoulou, Magnus Hultman...
Consumer‐Based Retailer Brand Equity Across Different Shopping Needs: Experimentally Analysing Sub‐Brands
11 months ago
RESEARCH ARTICLEConsumer‐Based Retailer Brand Equity Across Different Shopping Needs: Experimentally Analysing Sub‐BrandsValdimar...
Auditory Pathways to Environmental Friendliness: The Interactive Role of Packaging and Brand Name Sounds
11 months ago
RESEARCH ARTICLEAuditory Pathways to Environmental Friendliness: The Interactive Role of Packaging and...
A Meta‐Analysis on Stereotype Threat and Consumer‐Related Outcomes: Reconciling Evidence by Advancing Theory
11 months ago
REVIEW ARTICLEOpen access A Meta‐Analysis on Stereotype Threat and Consumer‐Related Outcomes: Reconciling...
From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings
11 months ago
RESEARCH ARTICLEFrom a Whisper to Art: How Gossiping Shapes Consumer Preferences for...