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Psychology & Marketing Articles
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Last updated about 5 hours ago
From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes
about 5 hours ago
RESEARCH ARTICLEOpen access From Contemplation to Commitment: The Role of Predecision Comfort...
The Price of Influence: Social Media Influencers and Compensatory Consumption Among Bottom‐of‐the‐Pyramid (BOP) Consumers
about 11 hours ago
RESEARCH ARTICLEThe Price of Influence: Social Media Influencers and Compensatory Consumption Among...
Beyond Moral Outrage: The Role of the Ingroup in Online Condemnations
about 11 hours ago
RESEARCH ARTICLEOpen access Beyond Moral Outrage: The Role of the Ingroup in...
Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms
about 11 hours ago
REVIEW ARTICLEOpen access Advancing Theoretical Integration of Distrust: A Multilevel Examination of...
Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand‐Related Autobiographical Memories, Especially for Familiar and Personally Relevant Brands
4 days ago
RESEARCH ARTICLEOpen access Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand‐Related...
Issue Information
6 days ago
ISSUE INFORMATIONfree access Issue InformationPages: 2475-2477First Published: 10 September 2025PDFRequest permissions
Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering
7 days ago
RESEARCH ARTICLEOpen access Love Affair With Thin Air: Mortality, Mastery, and the...
We're Not Better, We're Just Different: How Brand-Customer Disparagement Humor Helps to Build Brand Communities
7 days ago
RESEARCH ARTICLEOpen access We're Not Better, We're Just Different: How Brand-Customer Disparagement...
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
9 days ago
REVIEW ARTICLEOpen access Immersive and Generative Technology: New Tools for Marketing, New...
Experiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness‐Seeking Consumption
14 days ago
RESEARCH ARTICLEExperiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness‐Seeking...
Make Logo Less Dynamic? How Low‐Dynamic Logo Effect Perceived Brand Premiumness
17 days ago
RESEARCH ARTICLEMake Logo Less Dynamic? How Low‐Dynamic Logo Effect Perceived Brand PremiumnessXueting...
Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale for Consumer Financial Well‐Being
17 days ago
RESEARCH ARTICLEOpen access Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale...