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Latest posts
Last updated 1 day ago
NRF Europe Innovators Showcase: Retail Tech To Watch
1 day ago
Read this Forrester blog for an overview of the NRF Europe Innovators...
It’s Time To Talk About Where Your CX Function Should Sit
1 day ago
For years, I’ve gotten the same question fairly regularly: “Where should my...
Adaptive Mobile Banking: Forrester’s 2025 European Insights
5 days ago
Discover how European banks are turning mobile apps into smart, conversational experiences...
Improve Your CX Prioritization With Forrester’s Updated And Expanded Tools
5 days ago
How do you make good decisions? That question is at the heart...
Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast
7 days ago
Forrester AI Access is an important milestone in our AI journey, beginning...
Introducing The Experience Research Platforms Landscape, Q3 2025
8 days ago
Experience Research Platforms help companies discover and define opportunities, test concepts and...
Starbucks: One Year Later
8 days ago
On September 9, 20024, Brian Niccol took the helm of a beleaguered...
Feedback And CX Measurement Programs Must Boost Their Impact
about 1 month ago
Most CX teams still fall short in getting stakeholders to act on...
New Research: Top Emerging Technologies In Healthcare
about 1 month ago
Emerging technologies are flooding the healthcare space, and healthcare organizations (HCOs) are...
Inside Club Med’s Conversational AI Strategy: An Interview with Siddhartha Chatterjee
about 2 months ago
Learn how Club Med designed, implemented, and continuously refined its conversational AI...
AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC
about 2 months ago
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for...
Capgemini’s $3.3B Bet On WNS: The End of Traditional BPO As We Know It
2 months ago
Capgemini’s recent announcement of the intent to acquire WNS for $3.3 billion...