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Master Customer Experience with Forrester's Insights

Get the latest updates from Master Customer Experience with Forrester's Insights directly as they happen.

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Latest posts

Last updated about 1 month ago

AI-Moderated Interviews Expand How Teams Conduct Customer Research

about 1 month ago

AI-moderated interviews are an emerging research tool where an AI agent interviews...

B2B Customer Communities Need An AI-Powered Reboot

about 1 month ago

AI doesn’t have to replace the human connection that makes B2B customer...

Emotion Leads CX Quality Rebound In The US

about 1 month ago

After four years of decline, customer experience (CX) in the United States...

Conversational Banking Won’t Scale Without Strong Foundations

about 2 months ago

Discover the data, architecture, and governance foundations that banks need to scale...

How AI Impacts The Customer Service Job Market

2 months ago

We know that companies right now are heavily investing in customer service...

Europe Builds The Blueprint For Social Platform Accountability

2 months ago

Following the UK’s move to tighten protections for minors online, the European...

Use 2027 Budget Optimism To Drive An AI Reset

2 months ago

Budget optimism is rising as 2027 approaches — but more spend alone...

PlayStation Picks Profits Over Players

2 months ago

PlayStation recently made an announcement that starting in January of 2028, they...

Your Journey Surveys Overestimate NPS

2 months ago

Net Promoter Score℠ (NPS) results from post-journey surveys most likely overstate customer...

If CX Doesn’t Change Decisions, It Doesn’t Matter

3 months ago

CX teams create value not by measuring experiences but by influencing decisions...

Three Parting Lessons From Forrester’s June CX Events

3 months ago

Across our CX events in Amsterdam, New York City, and San Francisco...

Building The Human Foundation For AI At CX Forum East

3 months ago

AI raises the stakes for experience leaders. Insights from CX Forum East...