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Latest posts

Last updated 6 months ago

Why Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better

6 months ago

The post Why Stitch Fix Is Doubling Down on Human Stylists as...

At Target, the Only Wrong Move Is Opting Out

6 months ago

The post At Target, the Only Wrong Move Is Opting Out appeared...

Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement Model That Finance Actually Trusts

6 months ago

The post Why Allbirds Ditched Earned Media Value and Built an Influencer...

Why Unique Vintage Replaced ROAS With Contribution Margin Per View

6 months ago

The post Why Unique Vintage Replaced ROAS With Contribution Margin Per View...

How Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience

6 months ago

The post How Walmart Turned 145 Million Weekly Shoppers Into a Fashion...

How QVC Turned Thumb-Scrolling Into the New Channel Surfing

6 months ago

The post How QVC Turned Thumb-Scrolling Into the New Channel Surfing appeared...

Why Your Attribution Stack Is Already Wrong by the Time You Act on It

6 months ago

The post Why Your Attribution Stack Is Already Wrong by the Time...

Why the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels

6 months ago

The post Why the Smartest Omnichannel Brands Are Thinking in Moments, Not...

Where Did All the Eyeballs Go? The Customer Journey Has Left the Funnel

6 months ago

The post Where Did All the Eyeballs Go? The Customer Journey Has...

How REI Is Rebuilding Around the Customer Without Losing Its Soul

6 months ago

The post How REI Is Rebuilding Around the Customer Without Losing Its...

Shoptalk Spring 2026: What ClickZ Is Looking Forward To

7 months ago

The post Shoptalk Spring 2026: What ClickZ Is Looking Forward To appeared...

A Recap of NRF2026: Click’s Main Takeaways

7 months ago

The post A Recap of NRF2026: Click’s Main Takeaways appeared first on...