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Occam's Razor by Avinash Kaushik
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Latest posts
Last updated about 1 month ago
Pay Less, Grow More: Agencies in an Agentic AI-Era.
about 1 month ago
The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies...
AI Ready? Google Ads Maturity Model.
3 months ago
In a world with fuel-efficient long-range motorcycles, do you insist on using...
Loss Recovery Growth Model: Answer Engine Optimization (AEO)
9 months ago
With the slow and steady evolution from keyword searching to resolution questions...
2 Seconds to Brand Impact: A Modern Video Ads Playbook
7 months ago
Would you believe it: Almost no one watches your video ads Take...
The Best Marketing ROI Formula: Incremental Net Profit ROI!
7 months ago
There\’s a scary Giant hiding in your closet It imposes hidden costs...
Bye, Bye Human-Powered Marketing Analytics.
6 months ago
HiPPOs still hand down most decisions in a company – even when...
Smart KPIs: Accountability Over Outcomes Over Activity.
4 months ago
A couple of years ago, I was doing a Strategic Consulting engagement...
Sports Marketing Measurement Playbook.
5 months ago
Last year, nearly all of the top 50 telecasts in the US...
Bye, Bye Human-Powered Marketing Analytics.
6 months ago
HiPPOs still hand down most decisions in a company – even when...
Measure Marketing’s ROI Right: Incremental Net Profit ROI!
7 months ago
There’s a scary Giant hiding in your closet It imposes hidden costs...
AI Age Marketing: Bye SEO, Hello AEO!
about 1 year ago
My YOY computations indicate, as you head into 2026, you are going...
AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.
10 months ago
SEO served us well; it remains a revenue driving powerhouse today, and...