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Sage Journals: Table of Contents
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The Power of Proximity: Exploring Narrative Language in Consumer Reviews
3 months ago
Journal of Marketing, Ahead of Print. Marketers know the importance of online...
Owners’ Willingness to Accept in the Sharing Economy
4 months ago
Journal of Marketing, Ahead of Print. The sharing economy has become an...
Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
4 months ago
Journal of Marketing, Ahead of Print. User-generated content, such as word of...
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
4 months ago
Journal of Marketing, Ahead of Print. This article examines how the number...
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
4 months ago
Journal of Marketing, Ahead of Print. In sectors across the experience economy—from...
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
4 months ago
Journal of Marketing, Ahead of Print. While most marketing studies have focused...
How Socioeconomic Status Shapes Food Preferences and Perceptions
5 months ago
Journal of Marketing, Ahead of Print. This article assesses the extent to...
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
5 months ago
Journal of Marketing, Ahead of Print. This study investigates group-level customer–company identification...
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
5 months ago
Journal of Marketing, Ahead of Print. When using opt-out (vs. opt-in) policies...
Better Innovation for a Better World
5 months ago
Journal of Marketing, Ahead of Print. The authors aim to stimulate discussion...
Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
5 months ago
Journal of Marketing, Ahead of Print. The vast amount of content on...
Multichannel Effects of Mobile In-Feed Advertising
5 months ago
Journal of Marketing, Ahead of Print. With in-feed advertising becoming an increasingly...