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Sage Journals: Table of Contents
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Last updated about 19 hours ago
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
3 months ago
Journal of Marketing, Ahead of Print. The proliferation of broadband internet has...
New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
4 months ago
Journal of Marketing, Ahead of Print. Generative artificial intelligence (GenAI) tools based...
Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices
4 months ago
Journal of Marketing, Ahead of Print. The global food system has a...
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
4 months ago
Journal of Marketing, Ahead of Print. Plastic waste has doubled in the...
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies
4 months ago
Journal of Marketing, Ahead of Print. This meta-analysis examines when three types...
Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
4 months ago
Journal of Marketing, Ahead of Print. This article investigates the dynamic effects...
Holistic Selling: An Emerging Paradigm in B2B Markets
5 months ago
Journal of Marketing, Ahead of Print. Contemporary trends in the buying behavior...
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
5 months ago
Journal of Marketing, Ahead of Print. Marketers know the importance of online...
Owners’ Willingness to Accept in the Sharing Economy
6 months ago
Journal of Marketing, Ahead of Print. The sharing economy has become an...
Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
6 months ago
Journal of Marketing, Ahead of Print. In dynamic and uncertain business environments...
Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
6 months ago
Journal of Marketing, Ahead of Print. User-generated content, such as word of...
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
6 months ago
Journal of Marketing, Ahead of Print. This article examines how the number...