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Sage Journals: Table of Contents
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Last updated 24 days ago
Brand Performativity and Consumers’ Cultivation of Identity Value
5 months ago
Journal of Marketing, Ahead of Print. How do brands provide identity value...
Choosing Larger Portion Sizes for Others
6 months ago
Journal of Marketing, Ahead of Print. Consumers’ portion size choices are important...
Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
6 months ago
Journal of Marketing, Ahead of Print. Extended reality (XR) technologies hold the...
The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation
5 months ago
Journal of Marketing, Ahead of Print. Prior research on marketing principles focuses...
Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development
6 months ago
Journal of Marketing, Ahead of Print. Industry leaders and academics recognize the...
Dual-Market Navigation
6 months ago
Journal of Marketing, Ahead of Print. Dual-market navigation refers to consumers’ ongoing...
Human or AI? Identity Salience Enhances Historically Marginalized (but Not Privileged) Consumers’ Choice of Algorithmic Service Providers
5 months ago
Journal of Marketing, Ahead of Print. When their identity is salient, consumers...
Too Painful to Donate: Why Don???t People Donate to Critical Illness Campaigns?
about 1 year ago
Journal of Marketing, Ahead of Print. Charitable donations are increasingly shifting to...
Securing a Calibrated Marketing Budget
7 months ago
Journal of Marketing, Ahead of Print. This study investigates the sociopolitical processes...
High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration
6 months ago
Journal of Marketing, Ahead of Print. As many B2B companies are transforming...
Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics
5 months ago
Journal of Marketing, Ahead of Print. Climate disclosures have emerged as a...
The Making-Up-for-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
6 months ago
Journal of Marketing, Ahead of Print. Small failures during goal pursuit are...