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Customer Experience Matrix
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Latest posts
Last updated 3 months ago
The Best Martech Stack Is One That Fits Your Needs
3 months ago
Few quests are as hopeless as trying to restore the meaning of...
System Selection Isn't About Features Anymore
3 months ago
I recently explored rebuilding the CDP Institute’s venerable RFP Generator with a...
Can AI Break the Hype Cycle?
5 months ago
Generative AI and its agentic offspring may be foundational technologies, but they...
What Comes After the Composable CDP?
8 months ago
For a bunch of smart people, the technology community can be awfully...
Fitting Agents into the Sales and Marketing Mix
8 months ago
Much has been written recently about how marketing and sales processes change...
Let's Debate CDP Functions, Not Definitions
9 months ago
What’s the definition of a CDP? It's a bad question because it...
Why Agentic Campaigns Are Not The Future of Marketing
10 months ago
My last post, presenting ChatGPT’s description of AI-based marketing, generated thought-provoking comments...
How Will GenAI Change the Consulting Industry?
10 months ago
Reports on the threat that generative AI poses to knowledge workers usually...
What would an AI-native marketing process look like? ChatGPT's answer is better than I expected
10 months ago
If you look at recent vendor announcements, it seems that the cutting...
CDP Relay42 Bought by Supermetrics: The Embedded CDP Trend Continues
about 1 year ago
After a flurry of CDP acquisitions in January, things had been quiet...
Testing the STIB Innovation Diffusion Model
about 1 year ago
The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last...