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The Internet Marketing Driver
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Latest posts
Last updated about 1 year ago
AI Search and Syndicated Content: How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini
about 1 year ago
In 2023, I published a case study showing the impact of syndicated...
Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?
about 1 year ago
While researching reviews last week, I noticed Wirecutter wasn’t ranking as well...
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
about 1 year ago
In December of 2024, Vercel published an article explaining how most AI...
The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more
about 1 year ago
We were due for a broad core update, and a broad core...
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
about 1 year ago
In this post, I’ll explain how to set up AI Search tracking...
The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data
about 1 year ago
Like I said in my previous post about AI Search traffic, AI...
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search
over 1 year ago
With the rise and surge of AI Overviews, and soon AI Mode,...
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge
over 1 year ago
In this tutorial, I’ll show you how to use AI Overview data...
Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?
over 1 year ago
In a previous post, I explained how Reddit was heavily using AI...
How to compare hourly Google Search Console Data (GSC) to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]
over 1 year ago
When a major algorithm update rolls out, it’s often helpful to view...
When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]
over 1 year ago
While performing a link authority gap analysis recently for several companies, I...
Reddit AI translations have scaled across languages and Google rankings are booming
over 1 year ago
But should rankings in Google be surging for that AI translated content...