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Search Engine People Blog
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Latest posts
Last updated 7 days ago
What Makes Franchise SEO (and Digital Marketing for Franchises) Different?
7 days ago
At its core, franchise SEO isn’t fundamentally different from traditional SEO. A...
Is ChatGPT the New Digital Word of Mouth?
about 1 month ago
At Search Engine People, we get leads from many different channels: paid...
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
about 1 month ago
Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and...
Search Engine People is now offering ChatGPT Ads management services.
4 months ago
The advertising platform structure feels very familiar to Google Ads users, with...
Traditional Search Engines Rank Websites. LLMs Rank Brands
4 months ago
For more than two decades, digital marketing strategies have been built around...
Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
4 months ago
Search is changing faster than at any point in the last decade...
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
7 months ago
TL;DR ROMS (Return on Total Marketing Spend) is the single most important...
The “Buy” Button is Here: Demystifying Google’s Universal Commerce Protocol (UCP)
8 months ago
For years, the promise of AI in shopping felt tantalizingly close, yet...
Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?
9 months ago
In today’s digital landscape, starting an online business is more accessible than...
🚨 Why ChatGPT is Losing the AI War to Google Gemini 3 Pro, and How That Will Change Your Marketing Strategy
10 months ago
The tech world is experiencing a powerful moment of reckoning. For nearly...
From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step
10 months ago
Learn how to optimize your landing pages for higher PPC conversions with...
Preventing Waste: How to Get the Most Out of Your Google Ads Spend
11 months ago
Running Google Ads can feel like a balancing act—powerful reach on one...