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Latest posts
Last updated 8 days ago
Rethink ROI with AI-powered measurement
9 days ago
Drive ROI using a multifaceted strategy that combines AI-powered measurement, first-party data...
Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing
14 days ago
Discover how the 4S behaviours are reshaping the consumer decision making process...
Put influence maps at the core of your marketing strategy. Here’s how
21 days ago
Explore a six-step process that guides marketers on using influence maps, identifying...
Mapping today’s customer journey with BCG’s Derek Rodenhausen
28 days ago
Learn from Derek Rodenhausen, Managing Director at BCG, on using influence maps...
The omnichannel advantage: How online experiences strengthen the overall store
about 1 month ago
Discover how an omnichannel retail strategy enhances the shopping experience by seamlessly...
How India’s creators are reshaping beauty and fashion content, and why brands can’t look away
about 1 month ago
Explore influencer marketing trends for fashion and beauty in India, and how...
How brands can turn SEA’s viewers into shoppers: A new video commerce tool
about 1 month ago
Drive video commerce on YouTube with its new shopping feature, using shoppable...
AI is helping leading marketers drive outsized revenue. Here’s how
about 2 months ago
Discover what sets AI leaders apart and explore the four pathways to...
3 ways APAC app developers are pushing boundaries to drive growth
about 2 months ago
Explore case studies of APAC app developers boosting growth through innovative app...
AI, personalisation, and the future of shopping
about 2 months ago
Discover how AI is transforming shopping personalisation, helping brands tap into YouTube’s...
How an AI experiment put Pixel fans in the driver’s seat
2 months ago
Discover how Pixel’s AI experiment powered by generative AI tools like Gemini...
The Messy Middle: How first-party data drives relevance in the AI era
2 months ago
Discover how brands can use first-party data in the Messy Middle of...