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Latest posts
Last updated 4 days ago
Back-to-school shopping 2025: How exporters can win this multibillion global opportunity
5 days ago
Discover back-to-school shopper insights, Gen Z buying behaviour, and influence purchase decisions...
How businesses use AI to gain a local edge and succeed abroad
11 days ago
Explore how businesses use Google AI to drive profitable growth through localisation...
How well does your brand know Gen Zs in India?
15 days ago
Explore Gen Z consumer trends and search behaviour in India, with marketing...
How well does your brand know Gen Zs in Australia?
19 days ago
Explore customer insights into Gen Z in Australia, including trends, search and...
Google Marketing Live 2025: The future of advertising is here
22 days ago
Discover the latest in AI-powered Search advertising at Google Marketing Live 2025...
How brands use MMM to find and fuel their growth engine: YouTube and Search drive ROI
about 1 month ago
Learn how Suntory Wellness and Nexon used marketing mix modelling (MMM) to...
From data to dollars: How Rakuten and Google closed the retail media loop
about 2 months ago
Discover how Rakuten and Google teamed up to drive e-commerce success using...
How to find and enter profitable export markets using AI-powered ads
about 2 months ago
Drive international expansion with AI-powered ads to attract profitable customers, maximise conversion...
Rethink ROI with AI-powered measurement
2 months ago
Drive ROI using a multifaceted strategy that combines AI-powered measurement, first-party data...
Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing
2 months ago
Discover how the 4S behaviours are reshaping the consumer decision making process...
Put influence maps at the core of your marketing strategy. Here’s how
3 months ago
Explore a six-step process that guides marketers on using influence maps, identifying...
Mapping today’s customer journey with BCG’s Derek Rodenhausen
3 months ago
Learn from Derek Rodenhausen, Managing Director at BCG, on using influence maps...