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The Portent Blog: Internet Marketing with a Twist of Lemon
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Latest posts
Last updated almost 3 years ago
Google’s Search Quality Evaluator Guidelines for SEO in 2023
over 3 years ago
Sometime back in 2011 or 2012 (my memory is hazy), I read...
How Many Keywords Should You Track for SEO in 2023?
over 3 years ago
Keywords are a seemingly inescapable aspect of the SEO world. SEO professionals...
How Often Should You Perform a Content Audit in 2023?
over 3 years ago
Content marketing is a never-ending quest for meaningful user engagement and first-page...
How Often Should You Perform a Content Audit in 2023?
over 3 years ago
Content marketing is a never-ending quest for meaningful user engagement and first-page...
Google Ads Audits: Why They Matter and How to Conduct Them
almost 4 years ago
We often think of audits as something to do at the start...
Why You Need Content Audits in 2023 and When to Do Them
almost 4 years ago
Website content is very much alive and requires ongoing maintenance. Even if...
Our Favorite INBOUND 2022 Sessions
almost 4 years ago
INBOUND 2022 is a wrap, and once again HubSpot didn’t disappoint. This...
How to Prioritize New Content Ideas & Improve Search Visibility
almost 4 years ago
So, you’ve done your keyword research, analyzed competitor content, and finalized your...
What Is Multivariate Testing (MVT) & When to Use It
almost 4 years ago
Achieving success in digital marketing can sometimes feel like “a game of...
What Is Google’s E-A-T & Why Is It Important for SEO?
almost 4 years ago
E-A-T, coined by Google, has become an adjective and a concept for...
Lessons Learned From a Content Hub Strategy
almost 4 years ago
We recently put together a case study on the organic search results...
Implementing a Full-Funnel PPC Strategy For Long-Term B2B Success
almost 4 years ago
I’ve been involved in paid search and paid display advertising for more...