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Brand Equity | Latest Advertising and Marketing Industry Information and Updates: ET BrandEquity : ETBrandEquity.com
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Last updated about 9 hours ago
‘Electric Car Sales Penetration may Cross 7% by FY28’
about 10 hours ago
Electric car sales in India are set to rise. CareEdge Advisory projects...
Labubu craze: Pop Mart profits up 350% ; collaborations with global brands boost reach
1 day ago
Pop Mart anticipates a profit surge exceeding 350 per cent in the...
Over 25 categories of uncertified goods seized in BIS raid on e-commerce firms
1 day ago
Bureau of Indian Standards took action against e-commerce platforms. Flipkart, E-Kart, and...
Delhi HC orders Amazon, Flipkart to remove FMCG goods misusing ‘Reliance’, ‘Jio’ trademarks
1 day ago
The ecommerce companies were further directed to disclose complete details of the...
Decoding Ad Server: The Martech Glossary by ETBrandEquity
1 day ago
Ad server technology began thirty years ago. FocaLink Media Services and NetGravity...
From points to people: The MarTech evolution behind loyalty programs
1 day ago
Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven...
Rural slump ends India’s four-year auto sales run, exports hit record high
1 day ago
India’s car and two-wheeler sales slipped in the June quarter for the...
CEO calls out quick commerce apps for what can be 'parents' nightmare', Zomato’s Deepinder Goyal responds
1 day ago
Thai Green Power Solution CEO Ponsana David has voiced concerns about the...
China smartphone market reverses to decline in Q2 after six quarters of growth
1 day ago
Huawei reclaimed the top spot after more than four years, with a...
Amid flux, FMCG Inc's turning over a new chief
1 day ago
India's FMCG sector is witnessing significant leadership changes as Hindustan Coca-Cola Beverages...
Mid-year ecommerce sales spike sets the stage for cracking festive season
1 day ago
Ecommerce order volumes rose 19% during the July 11–14 sale, driven by...
Is it still ‘profit vs planet’ for brands?
1 day ago
Nicole Rycroft, founder of Canopy, a solutions-focused, environmental not-for-profit that has partnered...