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Latest posts
Last updated about 15 hours ago
Savings in store: FMCG companies to cut prices, increase pack sizes
about 15 hours ago
Consumers can anticipate savings on everyday essentials as FMCG companies gear up...
Presumptive Rules: Tax heat on content creators, consultants
about 16 hours ago
The Income-tax department is scrutinizing social media content creators, script writers, and...
Xiaomi hastens flagship smartphone release to take on iPhone 17
about 17 hours ago
Apple’s iPhone 17 goes on sale globally this Friday, with the new...
Mal-Nutritious India can be future-unfit
about 20 hours ago
A Unicef report reveals a rise in childhood obesity, surpassing underweight issues...
Zoff foods appoints Natasha Gandhi as digital ambassador
about 20 hours ago
Zoff Foods has teamed up with the talented Chef Natasha Gandhi, embracing...
The Great Subscription Rethink: Are You Drowning or Thriving?
1 day ago
Subscriptions are losing their appeal as consumers seek more control. Brands are...
WhatsApp is where maximum channel disruption could happen: Ruchika Malhan Varma, Generali
1 day ago
In today's fast-paced business landscape, the Chief Marketing Officer's role is transforming...
Chinese factory, consumer activity slow amid economy struggles
1 day ago
China's economy showed further signs of weakness last month, with key data...
Subscribe or unsubscribe: How brands are giving consumers ctrl in the subscription game
1 day ago
The subscription economy promised convenience but delivered anxiety. As monthly payments pile...
Learnings from David Aaker: Branding enables disruptive innovation
1 day ago
Disruptive innovation is now essential for growth, demanding brands create 'must-haves' that...
The capital of electric cars is turning to electric planes
1 day ago
Norway is aggressively pursuing electric aviation, aiming to electrify its domestic flights...
Burgers to beauty: Brands ride Korean wave
1 day ago
Indian Gen Zs are embracing Korean culture, impacting food, fashion, and beauty...