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Latest posts

Last updated 3 days ago

From User Sequences to Scaling Laws: A Multi-Stage Architecture for Meta’s Ads Ranking

3 days ago

Every day, Meta’s recommendation platforms handle billions of user interactions, generating rich...

GEM Training: How Meta Doubled the Efficiency of Its LLM-Scale Ads Foundation Model

5 days ago

Meta’s Generative Ads Recommendation Model (GEM), the foundation model behind ads recommendations...

Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization

24 days ago

Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring...

Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler

26 days ago

TL; DR At Meta’s scale, a few milliseconds of latency degradation can...

Meta’s AI Storage Blueprint at Scale

about 1 month ago

Over the past several years, model capabilities and training dataset sizes have...

10 Years of Meta’s Commitment to Python

about 1 month ago

This year marks Meta’s 10th consecutive year as a sponsor of the...

Privacy-Aware Infrastructure in the AI-Native Era: An Asset Classification Case Study

about 1 month ago

 Privacy controls — systems that enforce retention, access, allowed-purpose, downstream-sharing, or anonymization...

How Meta Engineered Ultra-Narrow Batteries for AI Glasses

about 2 months ago

Smart glasses like the Ray-Ban Meta and Oakley Meta Vanguards need to...

Adopting AV1 for Real-Time Communication (RTC) at Scale

about 2 months ago

Adopting AV1 for real-time communication at Meta has been a multi-year effort...

Lights Out, Systems On: Validating Instant Power Loss Readiness

2 months ago

We’re introducing Instantaneous PowerLoss Storm, a new testing paradigm within Meta’s infrastructure...

SilverTorch: Index as Model — A New Retrieval Paradigm for Recommendation Systems

2 months ago

We’re introducing SilverTorch, a reimagining of recommendation systems that unifies all retrieval...

Reel Friends: Building Social Discovery that Scales to Billions

3 months ago

On its face the new Friend Bubbles feature looks simple enough. It...