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Latest posts
Last updated almost 2 years ago
Why You Should Bid on Your Competitor’s Branded Terms
over 2 years ago
The topic of branded bidding leads many marketers to the question: “If...
What is PPC? Pay-Per-Click Explained
over 2 years ago
Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a...
Using Google Ads’ Data-Driven Attribution Model
over 2 years ago
It can be argued that attribution is the most important tool for...
Guide: Using GPT for Digital Marketing Analytics (with examples)
over 2 years ago
Love it or hate it, Artificial intelligence is here. It’s forever changing...
Expert Advice for Moving & Logistics Brands in 2024
over 2 years ago
As a marketing consultant, one of my absolute favorite things is sharing...
Study: Average GA4 Engagement Rates by Industry
over 2 years ago
Within content marketing, we’ve often used several engagement metrics to understand content...
Interaction to Next Paint (INP) – New Core Web Vitals Metric
over 2 years ago
It’s time to discuss the newest addition to Google’s Core Web Vitals...
How YouTube’s Crack Down on Ad Blockers Impacts Advertisers
over 2 years ago
In the second quarter of 2023, there were 912 million adblock users...
What Not to Do When Bringing Your Digital Marketing In-House
over 2 years ago
There are a myriad of reasons why businesses choose to outsource their...
Should You Be Concerned About the End of Third-Party Cookies?
over 2 years ago
As tracking technology and privacy evolve on the web, one major shift...
Should You Be Concerned About the End of Third-Party Cookies?
over 2 years ago
As tracking technology and privacy evolve on the web, one major shift...
What Not to Do When Bringing Your Digital Marketing In-House
over 2 years ago
There are a myriad of reasons why businesses choose to outsource their...