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Latest posts

Last updated 3 days ago

Content Analysis v3: From the Semantic Web to the Entity Layer of AI

3 days ago

Fifteen years after IKS and Apache Stanbol, entity resolution is becoming core...

From Markup to Memory: Building an Open Web for AI Agents

3 days ago

Most websites already did their schema.org homework. Products carry Offer markup. Articles...

How ChatGPT Resolves Local Business Entities: Google Place IDs, lbe1 and schema:hasMap

7 days ago

We traced ChatGPT’s local-business identifiers to real-world Google Place identities, observed how...

Control Groups and Causal Impact for AI-Visibility ROI

28 days ago

Your CFO doesn’t want to hear about control groups. They want to...

The Black Box Problem: Why AI-Visibility Buyers Don’t Trust Their Own Reporting (Yet)

about 2 months ago

You bought an AI-visibility tool. The dashboard shows a score. The score...

Why AI Recommends Your Competitors and Not You (and How to Fix It)

about 2 months ago

You ask ChatGPT a question about your own category. A competitor’s name...

AI Visibility, GEO, AEO: A Guide to the Terms Your Team (and Your Boss) Keep Hearing

about 2 months ago

Speak with the team Your CMO just asked if you are “doing...

How to Report SEO & AI Visibility ROI to Leadership Who Do Not Care About Rankings

about 2 months ago

Your CEO doesn’t want to hear that you moved from position 6...

The Delegation Boundary: Trust, Mandates, and the Infrastructure of Agentic AI

2 months ago

A large financial institution recently noticed what looked like a significant decline...

Can AI Agents Actually Use Your Website?

about 2 months ago

What I learned from the Agent Web Compatibility Test A website can...

Codified Operations: Building the Knowledge Layer AI Agents Need

2 months ago

Here’s a question most marketing teams haven’t asked yet: what does your...

Your Product Pages Are Making Promises Your Feed Can’t Keep

2 months ago

If you sell online, two systems are quietly deciding how your products...